What users are saying about
62 Ratings
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Score 8.4 out of 100
25 Ratings
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Score 9.1 out of 100

Likelihood to Recommend

VerticalResponse

Vertical Response is a great tool for reaching out to customers en masse. The only time I don't use Vertical Response is when I am contacting one or two customers at a time. Otherwise, I almost exclusively use Vertical Response due to that fact I can track the efficacy of our marketing efforts
Anonymous | TrustRadius Reviewer

Really Simple Systems

[It's well suited for] connecting opportunities to multiple accounts/contacts. For example, I have opportunities that are related to customers and "influencers" alike. There is a cross-pollination that should easily occur. There are multiple parties to an opportunity that must be related.Also, easy porting of contact and phone information to tasks.
Carlos Lemos | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

VerticalResponse
9.0
Really Simple Systems
WYSIWYG email editor
VerticalResponse
8.7
Really Simple Systems
Dynamic content
VerticalResponse
9.9
Really Simple Systems
Ability to test dynamic content
VerticalResponse
9.9
Really Simple Systems
Landing pages
VerticalResponse
8.8
Really Simple Systems
A/B testing
VerticalResponse
8.1
Really Simple Systems
Mobile optimization
VerticalResponse
7.0
Really Simple Systems
Email deliverability reporting
VerticalResponse
10.0
Really Simple Systems
List management
VerticalResponse
10.0
Really Simple Systems
Triggered drip sequences
VerticalResponse
9.0
Really Simple Systems

Reporting & Analytics

VerticalResponse
9.4
Really Simple Systems
Dashboards
VerticalResponse
8.8
Really Simple Systems
Standard reports
VerticalResponse
9.4
Really Simple Systems
Custom reports
VerticalResponse
10.0
Really Simple Systems

Sales Force Automation

VerticalResponse
Really Simple Systems
8.2
Customer data management / contact management
VerticalResponse
Really Simple Systems
8.2
Workflow management
VerticalResponse
Really Simple Systems
8.2
Opportunity management
VerticalResponse
Really Simple Systems
8.2
Integration with email client (e.g., Outlook or Gmail)
VerticalResponse
Really Simple Systems
8.2
Interaction tracking
VerticalResponse
Really Simple Systems
8.2

Customer Service & Support

VerticalResponse
Really Simple Systems
8.4
Case management
VerticalResponse
Really Simple Systems
8.3
Help desk management
VerticalResponse
Really Simple Systems
8.5

Marketing Automation

VerticalResponse
Really Simple Systems
8.2
Lead management
VerticalResponse
Really Simple Systems
8.2
Email marketing
VerticalResponse
Really Simple Systems
8.2

CRM Project Management

VerticalResponse
Really Simple Systems
7.6
Task management
VerticalResponse
Really Simple Systems
8.1
Reporting
VerticalResponse
Really Simple Systems
7.1

CRM Reporting & Analytics

VerticalResponse
Really Simple Systems
8.2
Forecasting
VerticalResponse
Really Simple Systems
8.2
Pipeline visualization
VerticalResponse
Really Simple Systems
8.2
Customizable reports
VerticalResponse
Really Simple Systems
8.2

Customization

VerticalResponse
Really Simple Systems
7.0
Custom fields
VerticalResponse
Really Simple Systems
7.3
Custom objects
VerticalResponse
Really Simple Systems
7.3
API for custom integration
VerticalResponse
Really Simple Systems
6.4

Platform

VerticalResponse
Really Simple Systems
8.2
Mobile access
VerticalResponse
Really Simple Systems
8.2

Security

VerticalResponse
Really Simple Systems
8.2
Role-based user permissions
VerticalResponse
Really Simple Systems
8.2

Pros

VerticalResponse

  • The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
  • With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.
Nichole Fabbro | TrustRadius Reviewer

Really Simple Systems

  • Can send out marketing emailers within 5 minutes of an industry-specific update from any device
  • Sales dashboard [can be] built how I want it using the Really Simple Systems widgets
  • Activity integration from email accounts included
  • Manage my sales pipeline opportunities effectively
Neil Gilmartin | TrustRadius Reviewer

Cons

VerticalResponse

  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Kerry Flory | TrustRadius Reviewer

Really Simple Systems

  • Wish I could sort by tags a bit easier. I manage this by using their Reports feature. But I would like to assign the same task to a list of prospects with the same tag, and the only way I can do that is to either add the task one-by-one or export a report with all the accounts with that tag, add the task in excel, and then import it. Not ideal.
Alison Meredith | TrustRadius Reviewer

Likelihood to Renew

VerticalResponse

VerticalResponse 8.6
Based on 20 answers
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
Richard Wagner | TrustRadius Reviewer

Really Simple Systems

No score
No answers yet
No answers on this topic

Usability

VerticalResponse

VerticalResponse 9.0
Based on 5 answers
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
Anonymous | TrustRadius Reviewer

Really Simple Systems

Really Simple Systems 8.2
Based on 1 answer
It's simple, effective, and quick to build and implement with a UK-based web platform that is GDPR compliant and supports all the devices and browsers I use. Also, you can get support from on-line [or] directly from the technical team. [I] have spoken to a number of their KEY support people when I [had] a problem doing something I didn't understand.
Neil Gilmartin | TrustRadius Reviewer

Reliability and Availability

VerticalResponse

VerticalResponse 10.0
Based on 2 answers
Never had an issue with uptime
Michael Wilson | TrustRadius Reviewer

Really Simple Systems

No score
No answers yet
No answers on this topic

Performance

VerticalResponse

VerticalResponse 10.0
Based on 2 answers
Michael Wilson | TrustRadius Reviewer

Really Simple Systems

No score
No answers yet
No answers on this topic

Support Rating

VerticalResponse

VerticalResponse 8.0
Based on 8 answers
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
Anonymous | TrustRadius Reviewer

Really Simple Systems

Really Simple Systems 9.1
Based on 1 answer
Support [is] available on-line and via email. [I] have spoken in person to KEY people in the support team when needed over the last 3 years. Although this has got much less [needed] after the first 12 months of using Really Simple Systems.
Neil Gilmartin | TrustRadius Reviewer

Online Training

VerticalResponse

VerticalResponse 9.0
Based on 1 answer
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
Anonymous | TrustRadius Reviewer

Really Simple Systems

No score
No answers yet
No answers on this topic

Implementation Rating

VerticalResponse

VerticalResponse 10.0
Based on 8 answers
Salesforce integration never worked right. We had to abandon.
Anonymous | TrustRadius Reviewer

Really Simple Systems

No score
No answers yet
No answers on this topic

Alternatives Considered

VerticalResponse

In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
Genie Huff-Forkner | TrustRadius Reviewer

Really Simple Systems

While Really Simple Systems doesn't have an APP Exchange like Sales Force does, most small businesses will find Really Simple Systems easy to use, affordable, and most of all their customer service is EXCELLENT! When you wear multiple hats like I do, Really Simple Systems stacks up against Sales Force any day of the week.
Niki Dealey | TrustRadius Reviewer

Return on Investment

VerticalResponse

  • We were able to blast out promotions our company was having to customers which created an increase in business.
  • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
  • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
Anonymous | TrustRadius Reviewer

Really Simple Systems

  • A very positive effect on our understanding of our customers and what kind of events are working well at the venue and which aren't. This will allow us to work more smartly when responsive to enquiries, improving our overall productivity.
  • Very positive impact on our current review of marketing and sales strategy.
Freya Vaughan  | TrustRadius Reviewer

Screenshots

VerticalResponse

Pricing Details

VerticalResponse

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

VerticalResponse Editions & Modules

Edition
Basic$11.001
Pro$16.001
Pro Plus$196.001
  1. per month
Additional Pricing Details

Really Simple Systems

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Really Simple Systems Editions & Modules

Edition
Starter$151
Professional$332
Enterprise$503
Free CRM$04
  1. per User, 1000 Company Records, Unlimited Contacts, 1 GB Document Storage, MailSync, Custom Settings, Custom Reports, API Integration, Online ‘self-service’ Support Hub, Email and Online Chat Support, Optional Marketing Module
  2. per User, 5000 Company Records, Unlimited Contacts, 5 GB Document Storage, MailSync, Custom Settings, Custom Reports, API Integration, Advanced User Permission Levels, Online ‘self-service’ Support Hub, Free Email, Chat and Phone Support, Priority Technical Support, Optional Marketing and Service Desk Modules
  3. per User, Unlimited Company Records, Unlimited Contacts, Unlimited Document Storage, MailSync, Advanced Reporting, Custom Settings, Advanced User Permission Levels, API Integration, Online ‘self-service’ Support Hub, Free Email, Chat and Phone Support , Top Priority Technical Support, Dedicated Account Manager, Free Online Team Training , Optional Marketing and Service Desk Modules
  4. 2 Users and 100 Company Records
Additional Pricing Details
All plans include free customer support and setup help.

Rating Summary

Likelihood to Recommend

VerticalResponse
8.7
Really Simple Systems
9.1

Likelihood to Renew

VerticalResponse
8.6
Really Simple Systems

Usability

VerticalResponse
9.0
Really Simple Systems
8.2

Reliability and Availability

VerticalResponse
10.0
Really Simple Systems

Performance

VerticalResponse
10.0
Really Simple Systems

Support Rating

VerticalResponse
8.0
Really Simple Systems
9.1

Online Training

VerticalResponse
9.0
Really Simple Systems

Implementation Rating

VerticalResponse
10.0
Really Simple Systems

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