Demandbase Sales Intelligence vs. Fliptop (Discontinued Product)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Demandbase Sales Intelligence
Score 9.2 out of 10
N/A
Demandbase Sales Intelligence Cloud injects Account Intelligence into every step of sale, to help the user sell smarter and leave flat-footed competitors wondering what happened. It is available a la carte, or as part of the Demandbase One solution.N/A
Fliptop (Discontinued Product)
Score 8.4 out of 10
N/A
Fliptop was a predictive analytics application combining public web data with internal CRM and marketing data to score leads, identify target companies and trigger marketing actions. Fliptop was acquired by LinkedIn in 2015 and integrated with LinkedIn products. Fliptop is no longer available as a standalone product.N/A
Pricing
Demandbase Sales IntelligenceFliptop (Discontinued Product)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Demandbase Sales IntelligenceFliptop (Discontinued Product)
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Demandbase Sales IntelligenceFliptop (Discontinued Product)
Top Pros
Top Cons
Features
Demandbase Sales IntelligenceFliptop (Discontinued Product)
Prospecting
Comparison of Prospecting features of Product A and Product B
Demandbase Sales Intelligence
8.2
92 Ratings
8% above category average
Fliptop (Discontinued Product)
-
Ratings
Advanced search8.289 Ratings00 Ratings
Identification of new leads7.386 Ratings00 Ratings
List quality8.588 Ratings00 Ratings
List upload/download8.382 Ratings00 Ratings
Ideal customer targeting8.282 Ratings00 Ratings
Load time/data access8.788 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Demandbase Sales Intelligence
8.7
92 Ratings
15% above category average
Fliptop (Discontinued Product)
-
Ratings
Contact information7.990 Ratings00 Ratings
Company information9.292 Ratings00 Ratings
Industry information8.989 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Demandbase Sales Intelligence
8.2
91 Ratings
11% above category average
Fliptop (Discontinued Product)
-
Ratings
Lead qualification process8.668 Ratings00 Ratings
Smart lists and recommendations8.170 Ratings00 Ratings
Salesforce integration8.162 Ratings00 Ratings
Company/business profiles8.990 Ratings00 Ratings
Alerts and reminders9.071 Ratings00 Ratings
Data hygiene8.279 Ratings00 Ratings
Automatic data refresh6.971 Ratings00 Ratings
Tags7.855 Ratings00 Ratings
Filters and segmentation8.074 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Demandbase Sales Intelligence
9.5
32 Ratings
24% above category average
Fliptop (Discontinued Product)
-
Ratings
Sales email templates9.028 Ratings00 Ratings
Append emails to records9.931 Ratings00 Ratings
Best Alternatives
Demandbase Sales IntelligenceFliptop (Discontinued Product)
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Mediafly
Mediafly
Score 7.6 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Clari
Clari
Score 8.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.9 out of 10
Clari
Clari
Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Demandbase Sales IntelligenceFliptop (Discontinued Product)
Likelihood to Recommend
8.9
(126 ratings)
8.2
(1 ratings)
Likelihood to Renew
8.0
(17 ratings)
-
(0 ratings)
Usability
7.8
(44 ratings)
-
(0 ratings)
Availability
7.0
(2 ratings)
-
(0 ratings)
Performance
7.3
(2 ratings)
-
(0 ratings)
Support Rating
7.9
(40 ratings)
-
(0 ratings)
In-Person Training
6.0
(1 ratings)
-
(0 ratings)
Online Training
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
8.0
(7 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
Demandbase Sales IntelligenceFliptop (Discontinued Product)
Likelihood to Recommend
Demandbase
While InsideView seems more comprehensive than LinkedIn SalesNavigator, when you're looking to identify and save contacts with a particular area of responsibility (IT, for instance), Navigator provides results and means to track them more quickly and easily. Having to "unselect" every other job area category when initially landing on a company overview page in InsideView is tedious and time-consuming.
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Discontinued Products
1. Be sure to specify and understand the impact on your model when looking at volume versus value factors. 2. Ask all your potential vendors about set-up costs and time. 3. Understand, with any predictive model, how it will affect both marketing and sales - a predictive tool should bring the two closer together. 4. Remember - its predictive, not all-knowing and brief/train your teams accordingly.
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Pros
Demandbase
  • 'Call Prep' - a list of industry-related questions to ask my prospects during the phone call to enhance trust and credibility as a business partner.
  • Regularly scrubbed email and phone numbers of prospects. The verified direct-dial mobile number is GOLD. You may be able to get some of these elsewhere by paying extra with a separate standalone service. Having this integrated has improved my workflow, saving time from switching in and out of different apps.
  • The family tree of organizations is particularly useful for targeting enterprise accounts that often come with convoluted company shareholding structures.
  • 'Challenges' and 'Trends' - information to engage prospects during conversations.
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Discontinued Products
  • Listening to customers - very responsive customer success team.
  • Working with customers to build the most predictable model.
  • Easy to set up and get useful reporting quickly.
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Cons
Demandbase
  • As a system administrator, I wish I had access to real time reports regarding usage. Often times, senior leadership wants to know how their teams are using the information and who is using the software to its fullest. It's a pain to have to email InsideView and ask for a report.
  • We are a global organization and there is not a lot of information regarding companies outside the US. I know they are working on this, but my global field reps are anxiously waiting to use the software too.
  • I wish InsideView put out more "tips and tricks" documents. There does not seem to be a large repository of training documents. I am always looking to learn more, as are my reps.
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Discontinued Products
  • A little more explanation of how different factors can affect the model in terms of the customer objectives - they've really listened here and have really focussed on the changes we needed to make.
  • Update specific fields/features e.g. multi-currency support (now done), non-confusing field names (being released), custom fiscal years for reporting (coming I believe)
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Likelihood to Renew
Demandbase
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
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Discontinued Products
No answers on this topic
Usability
Demandbase
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
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Discontinued Products
No answers on this topic
Reliability and Availability
Demandbase
Seems to always work.
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Discontinued Products
No answers on this topic
Performance
Demandbase
It's pretty fast.
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Discontinued Products
No answers on this topic
Support Rating
Demandbase
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
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Discontinued Products
No answers on this topic
In-Person Training
Demandbase
She was fine, but we only had one session
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Discontinued Products
No answers on this topic
Online Training
Demandbase
Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
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Discontinued Products
No answers on this topic
Implementation Rating
Demandbase
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
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Discontinued Products
No answers on this topic
Alternatives Considered
Demandbase
In my previous company, I was using both Linkedin and ZoomInfo, both of them were good, but there was a lot of restrictions with the basic versions, and when we shifted to the LinkedIn Sales Navigator, and ZoomInfo the quality improved but there was not much to get like InsideView. In my current company, at first we were using LinkedIn, but now I appreciate the decision made by our seniors to shift to InsideView. It is my personal opinion that I feel InsideView is better than LinkedIn and ZoomInfo.
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Discontinued Products
We pushed Fliptop through to preferred vendor because (at that time):
  • Fast set up time with zero cost
  • Public appexchange listing (passed salesforce security)
  • Demonstrated best understanding of our requirements
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Return on Investment
Demandbase
  • Makes researching much easier so saved time prospecting.
  • Cleaner information than other relative sites so not using bad information.
  • Hard to put a number on saved time and then its dollar value in benefit, but it has definitely furthered my goals.
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Discontinued Products
  • Before fliptop around 50% of our MQLs were in lower quality accounts, that number has reduced to around 15%.
  • We have identified the key market segments that drove over 50% of our growth last year.
  • Real focus for the marketing teams and intel on where to focus key email and nurture campaigns.
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ScreenShots