B2B sales has changed for good. The stakes are higher, the competition fiercer. Hunch-based selling just won’t cut it. Buyers expect sellers to be informed and add value at the right time, in the right way. Anything else is just noise. In response, Demandbase Sales Intelligence Cloud injects Account Intelligence into every step of sale, to help the user sell smarter and leave flat-footed competitors wondering what happened.
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SimilarWeb PRO
Score 8.5 out of 10
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SimilarWeb PRO is a marketing intelligence platform from UK company SimilarWeb.
While InsideView seems more comprehensive than LinkedIn SalesNavigator, when you're looking to identify and save contacts with a particular area of responsibility (IT, for instance), Navigator provides results and means to track them more quickly and easily. Having to "unselect" every other job area category when initially landing on a company overview page in InsideView is tedious and time-consuming.
SimilarWeb PRO is fantastic for doing digital marketing competitive analysis. For example, we work with a major breakfast franchise who seeks to increase visibility within Google and other search engines. During our annual refresh of what we call our SEO Strategic Plan, we leverage SimilarWeb PRO to find out where our client is not ranking well for mission-critical keywords, such as breakfast menu items (i.e. "pancakes near me") and broader opportunities such as "breakfast place in Anaheim, CA." With these insights, extrapolated from 300 competitors who serve breakfast, we can compile a list of new pages to help them create over the next 12 months, allowing consumers to see the brand for queries they hadn't seen them for in the in past.
'Call Prep' - a list of industry-related questions to ask my prospects during the phone call to enhance trust and credibility as a business partner.
Regularly scrubbed email and phone numbers of prospects. The verified direct-dial mobile number is GOLD. You may be able to get some of these elsewhere by paying extra with a separate standalone service. Having this integrated has improved my workflow, saving time from switching in and out of different apps.
The family tree of organizations is particularly useful for targeting enterprise accounts that often come with convoluted company shareholding structures.
'Challenges' and 'Trends' - information to engage prospects during conversations.
SimilarWeb PRO offers detailed website analysis, where you can add your website along with multiple competitors to compare traffic at so many different levels. You have the option. You can add a maximum of 5 competitors and compare them on a single screen.
Organic landing pages lets you see the top trending organic pages of your competitors over the period of last 28 days, last 3 months upto last 12 months. Its an extremely important features when you're just starting to develop your own content marketing strategy.
With Keyword Generator, you can discover decent amount of long tail easy keywords just by adding a seed phrase. It helps us find some amazing uncovered content ideas.
Organic competitors lets you see your closest organic competitors on Google. You can analyze and see why some of the organic competitors do well and rank for your desired keywords.
As a system administrator, I wish I had access to real time reports regarding usage. Often times, senior leadership wants to know how their teams are using the information and who is using the software to its fullest. It's a pain to have to email InsideView and ask for a report.
We are a global organization and there is not a lot of information regarding companies outside the US. I know they are working on this, but my global field reps are anxiously waiting to use the software too.
I wish InsideView put out more "tips and tricks" documents. There does not seem to be a large repository of training documents. I am always looking to learn more, as are my reps.
Website Technologies (Payments & Currencies) could be more specific, detailing if a payment service provider/merchant has a direct integration with a scheme or with another competitor
SimilarWeb PRO could have an additional 'Missing Website Technologies' filter that could highlight the payment schemes that are not offered yet
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
This is one of the most UI friendly tools out there. Their data presentation and analysis is top of the world. We have never had to give KT to any team to be able to onboard on to this tool. In fact, the data is sufficient enough to get newer insights every time you deep dive.
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
Support is just helpful and effective when you need them; we have only needed to contact them once about a misunderstanding while setting up our Market Analysis. Since we don't really contact them too often, it's hard to offer anything but a positive rating from the single positive experience we had with tech support.
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
In my previous company, I was using both Linkedin and ZoomInfo, both of them were good, but there was a lot of restrictions with the basic versions, and when we shifted to the LinkedIn Sales Navigator, and ZoomInfo the quality improved but there was not much to get like InsideView. In my current company, at first we were using LinkedIn, but now I appreciate the decision made by our seniors to shift to InsideView. It is my personal opinion that I feel InsideView is better than LinkedIn and ZoomInfo.
Compared to Google Analytics, I think that SimilarWeb is a good solution to those who are a bit less data saavy and more of a strategist that can use graphs to help tie into a story of growth, decline, etc. I think that Social Report is more social-focused although it does have some website referrals listed.
