6sense vs. Demandbase Sales Intelligence

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
6sense
Score 8.2 out of 10
N/A
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can…N/A
Demandbase Sales Intelligence
Score 8.3 out of 10
N/A
Demandbase Sales Intelligence Cloud injects Account Intelligence into every step of sale, to help the user sell smarter and leave flat-footed competitors wondering what happened. It is available a la carte, or as part of the Demandbase One solution.N/A
Pricing
6senseDemandbase Sales Intelligence
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
6senseDemandbase Sales Intelligence
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
6senseDemandbase Sales Intelligence
Top Pros
Top Cons
Features
6senseDemandbase Sales Intelligence
Engagement
Comparison of Engagement features of Product A and Product B
6sense
7.5
12 Ratings
8% below category average
Demandbase Sales Intelligence
-
Ratings
Automated routing and prioritization7.411 Ratings00 Ratings
Customer interaction histories8.011 Ratings00 Ratings
Syndicated content6.68 Ratings00 Ratings
Personalization7.310 Ratings00 Ratings
Engagement data tracking8.212 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
6sense
7.3
11 Ratings
8% below category average
Demandbase Sales Intelligence
-
Ratings
Ad campaign creation7.711 Ratings00 Ratings
Display advertising7.911 Ratings00 Ratings
Contextual advertising7.38 Ratings00 Ratings
Social advertising6.89 Ratings00 Ratings
Ad reporting and analytics6.810 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
6sense
8.2
13 Ratings
4% above category average
Demandbase Sales Intelligence
-
Ratings
Standard visitor segmentation8.411 Ratings00 Ratings
Behavioral visitor segmentation8.212 Ratings00 Ratings
ABM sales intelligence8.112 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
6sense
7.6
14 Ratings
3% below category average
Demandbase Sales Intelligence
-
Ratings
3rd party intent signals7.714 Ratings00 Ratings
Downstream intent signals7.413 Ratings00 Ratings
Account identification7.813 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
6sense
6.6
13 Ratings
24% below category average
Demandbase Sales Intelligence
-
Ratings
Automated workflow & orchestration6.613 Ratings00 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
6sense
-
Ratings
Demandbase Sales Intelligence
8.2
92 Ratings
8% above category average
Advanced search00 Ratings8.289 Ratings
Identification of new leads00 Ratings7.386 Ratings
List quality00 Ratings8.588 Ratings
List upload/download00 Ratings8.382 Ratings
Ideal customer targeting00 Ratings8.282 Ratings
Load time/data access00 Ratings8.688 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
6sense
-
Ratings
Demandbase Sales Intelligence
8.7
92 Ratings
14% above category average
Contact information00 Ratings8.090 Ratings
Company information00 Ratings9.292 Ratings
Industry information00 Ratings8.989 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
6sense
-
Ratings
Demandbase Sales Intelligence
8.2
91 Ratings
10% above category average
Lead qualification process00 Ratings8.668 Ratings
Smart lists and recommendations00 Ratings8.070 Ratings
Salesforce integration00 Ratings8.162 Ratings
Company/business profiles00 Ratings8.890 Ratings
Alerts and reminders00 Ratings9.071 Ratings
Data hygiene00 Ratings8.279 Ratings
Automatic data refresh00 Ratings7.071 Ratings
Tags00 Ratings7.855 Ratings
Filters and segmentation00 Ratings8.074 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
6sense
-
Ratings
Demandbase Sales Intelligence
9.4
32 Ratings
22% above category average
Sales email templates00 Ratings9.028 Ratings
Append emails to records00 Ratings9.931 Ratings
Best Alternatives
6senseDemandbase Sales Intelligence
Small Businesses
Leadfeeder
Leadfeeder
Score 7.2 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Folloze
Folloze
Score 9.4 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
Folloze
Folloze
Score 9.4 out of 10
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
6senseDemandbase Sales Intelligence
Likelihood to Recommend
8.6
(127 ratings)
9.0
(126 ratings)
Likelihood to Renew
7.7
(4 ratings)
8.0
(17 ratings)
Usability
2.5
(26 ratings)
7.8
(44 ratings)
Availability
9.8
(2 ratings)
7.0
(2 ratings)
Performance
5.5
(2 ratings)
7.3
(2 ratings)
Support Rating
3.0
(27 ratings)
7.9
(40 ratings)
In-Person Training
-
(0 ratings)
6.0
(1 ratings)
Online Training
1.0
(1 ratings)
10.0
(1 ratings)
Implementation Rating
1.0
(3 ratings)
8.0
(7 ratings)
Configurability
4.4
(2 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
10.0
(1 ratings)
Product Scalability
8.3
(2 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
9.1
(1 ratings)
9.0
(1 ratings)
User Testimonials
6senseDemandbase Sales Intelligence
Likelihood to Recommend
6sense
If you want to create a more targeted ad approach to your marketing strategy, you need 6sense to do it well. If your team is not willing to look at things from an account based approach and are stuck in the old school way of thinking about MQLs, then this may be a tough sell to sales.
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Demandbase
While InsideView seems more comprehensive than LinkedIn SalesNavigator, when you're looking to identify and save contacts with a particular area of responsibility (IT, for instance), Navigator provides results and means to track them more quickly and easily. Having to "unselect" every other job area category when initially landing on a company overview page in InsideView is tedious and time-consuming.
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Pros
6sense
  • Product support: They are constantly adding new features and innovating.
  • Customer success: Everyone who uses the platform internally is in a customer-facing role and there is a massive amount of self-service and regularly-scheduled live training available.
  • Orchestration: We are able to orchestrate account and content acquisition with ease to add qualified accounts to our CRM and kick-start contact acquisition for sales.
  • Advertising: The advertising capabilities continue to grow. You can retarget individuals as well as run several different types of banner ad campaigns. They also recently added in-platform support to create LinkedIn campaigns.
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Demandbase
  • 'Call Prep' - a list of industry-related questions to ask my prospects during the phone call to enhance trust and credibility as a business partner.
  • Regularly scrubbed email and phone numbers of prospects. The verified direct-dial mobile number is GOLD. You may be able to get some of these elsewhere by paying extra with a separate standalone service. Having this integrated has improved my workflow, saving time from switching in and out of different apps.
  • The family tree of organizations is particularly useful for targeting enterprise accounts that often come with convoluted company shareholding structures.
  • 'Challenges' and 'Trends' - information to engage prospects during conversations.
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Cons
6sense
  • Sales Alerts - could provide more information, allow for more orgs to be identified, creating them based on keywords is beyond challenging as I cannot use keyword groups and instead must add each keyword manually.
  • Geographic areas - would love to be able to provide one zip code for a segment and ask for a radius of 20,50, etc miles around it, or even just ask for the geographic area relative to a specific city (DC Metro area, as an example)
  • RevCity/User Community - it's good and a nice start but the system doesn't provide reminders regularly to go check it out. Most of the posters tend to be 6sensers, and several questions can go unanswered.
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Demandbase
  • As a system administrator, I wish I had access to real time reports regarding usage. Often times, senior leadership wants to know how their teams are using the information and who is using the software to its fullest. It's a pain to have to email InsideView and ask for a report.
  • We are a global organization and there is not a lot of information regarding companies outside the US. I know they are working on this, but my global field reps are anxiously waiting to use the software too.
  • I wish InsideView put out more "tips and tricks" documents. There does not seem to be a large repository of training documents. I am always looking to learn more, as are my reps.
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Likelihood to Renew
6sense
We have several resources and, although 6sense is valuable, I do not believe it's being used widely enough by the sales team due to lack of training and its complexity. I wish there was a simplified guide for use and more 1-on-1 training.
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Demandbase
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
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Usability
6sense
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
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Demandbase
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
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Reliability and Availability
6sense
So far the one time we ran into issues they were right there to help
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Demandbase
Seems to always work.
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Performance
6sense
Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though
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Demandbase
It's pretty fast.
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Support Rating
6sense
Their Customer Success model is delivered as advertised. We're very satisfied with the availability of support. They care as much about our success as we do. We also had an issue where we believed there was an issue in a piece of functionality. They continued to dig until they found the problem and immediately put the fix into a patch.
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Demandbase
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
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In-Person Training
6sense
No answers on this topic
Demandbase
She was fine, but we only had one session
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Online Training
6sense
It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
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Demandbase
Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
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Implementation Rating
6sense
dont implement it
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Demandbase
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
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Alternatives Considered
6sense
Bombora gives you the data raw, you then determine where you want to integrate it and pull it in. More control, but more work. Also, you need a strong understanding of what you want to do. Demandbase seemed pretty much an Ads platform that uses intent. I love the website personalization that Triblio ABM/ABX Platform offers, but it is a marketing tool. It doesn't offer the same prospecting benefits.
Read full review
Demandbase
In my previous company, I was using both Linkedin and ZoomInfo, both of them were good, but there was a lot of restrictions with the basic versions, and when we shifted to the LinkedIn Sales Navigator, and ZoomInfo the quality improved but there was not much to get like InsideView. In my current company, at first we were using LinkedIn, but now I appreciate the decision made by our seniors to shift to InsideView. It is my personal opinion that I feel InsideView is better than LinkedIn and ZoomInfo.
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Scalability
6sense
Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow
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Demandbase
No answers on this topic
Return on Investment
6sense
  • 6sense has provided me with a more targeted list of clients to go after, thus allowing me to increase my pipeline.
  • 6sense has made cold calling a much warmer experience by identifying keywords our potential clients are searching for.
  • 6sense has enabled me to have a more targeted approach when it comes to going after potential clients resulting in a higher win rate for me and my team.
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Demandbase
  • Makes researching much easier so saved time prospecting.
  • Cleaner information than other relative sites so not using bad information.
  • Hard to put a number on saved time and then its dollar value in benefit, but it has definitely furthered my goals.
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