Demandbase Sales Intelligence vs. Think ABM

While InsideView seems more comprehensive than LinkedIn SalesNavigator, when you're looking to identify and save contacts with a particular area of responsibility (IT, for instance), Navigator provides results and means to track them more quickly and easily. Having to "unselect" every other job area category when initially landing on a company overview page in InsideView is tedious and time-consuming.

In the duration of our campaign, any requests that we made never received any pushback. Whether this was to change reporting types or creative material, Mark and Brian were able to get them implemented with ease. They made any changes swiftly and always kept a close eye on our campaign to ensure that our objectives were being met. We had weekly meetings to discuss campaign performance and they always had constructive suggestions to offer on how we can keep improving the campaign. Each meeting was very productive in discussing next steps - it was a breath of fresh air to have a team that was so knowledgeable about what they do, and truly wanted to help our campaign succeed.

• 'Call Prep' - a list of industry-related questions to ask my prospects during the phone call to enhance trust and credibility as a business partner.
• Regularly scrubbed email and phone numbers of prospects. The verified direct-dial mobile number is GOLD. You may be able to get some of these elsewhere by paying extra with a separate standalone service. Having this integrated has improved my workflow, saving time from switching in and out of different apps.
• The family tree of organizations is particularly useful for targeting enterprise accounts that often come with convoluted company shareholding structures.
• 'Challenges' and 'Trends' - information to engage prospects during conversations.

• As a system administrator, I wish I had access to real time reports regarding usage. Often times, senior leadership wants to know how their teams are using the information and who is using the software to its fullest. It's a pain to have to email InsideView and ask for a report.
• We are a global organization and there is not a lot of information regarding companies outside the US. I know they are working on this, but my global field reps are anxiously waiting to use the software too.
• I wish InsideView put out more "tips and tricks" documents. There does not seem to be a large repository of training documents. I am always looking to learn more, as are my reps.

Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.

InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.

Seems to always work.

It's pretty fast.

We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.

She was fine, but we only had one session

Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.

We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.

Incentivized

In my previous company, I was using both Linkedin and ZoomInfo, both of them were good, but there was a lot of restrictions with the basic versions, and when we shifted to the LinkedIn Sales Navigator, and ZoomInfo the quality improved but there was not much to get like InsideView. In my current company, at first we were using LinkedIn, but now I appreciate the decision made by our seniors to shift to InsideView. It is my personal opinion that I feel InsideView is better than LinkedIn and ZoomInfo.

Incentivized

Compared with other vendors, the customer experience that you get with Think ABM is vastly different from other vendors. It's not a simple "plug and play" kind of campaign where you hear from the vendor at the end of the campaign, or at the end of every month where you get a report that just lists your CTR. Not only that, they curate their own TAL to go in tandem with your own list, so that you are able to reach your targeted accounts while increasing your exposure to other companies as well which is great from an awareness standpoint. Their offerings in awareness also consisted of native, display, video, and OTT/CTV - differing from just your traditional display/native options. These can also be paired with lead gen to fully optimize on your ROI.

• Makes researching much easier so saved time prospecting.
• Cleaner information than other relative sites so not using bad information.
• Hard to put a number on saved time and then its dollar value in benefit, but it has definitely furthered my goals.

Incentivized