What users are saying about
93 Ratings
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Top Rated
268 Ratings
93 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

DiscoverOrg (discontinued)

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Top Rated
268 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Likelihood to Recommend

Demandbase

Demandbase is best for marketers with large target account lists who want to scale personalized marketing efforts. Demandbase's functionality is lost on small account lists. It is also a great tool for sales and marketing teams who are just starting to build their target account list or who are refreshing their list. It's AI is good for putting some intent data behind the selection process.
Michelle Markelz | TrustRadius Reviewer

DiscoverOrg (discontinued)

Uses [of DiscoverOrg] include searching for prospects in accounts. Getting all of the relevant contact information in one place. Using the export button saves time by allowing you to select one or more leads to import into CRM. Sophisticated search allows for you to build lists, and export as above. Good support with various experts available to help you get started and get better at using it.
Mitch Bell | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Demandbase
DiscoverOrg (discontinued)
8.1
Advanced search
Demandbase
DiscoverOrg (discontinued)
8.5
Identification of new leads
Demandbase
DiscoverOrg (discontinued)
8.2
List quality
Demandbase
DiscoverOrg (discontinued)
8.0
List upload/download
Demandbase
DiscoverOrg (discontinued)
8.2
Ideal customer targeting
Demandbase
DiscoverOrg (discontinued)
7.5
Load time/data access
Demandbase
DiscoverOrg (discontinued)
8.4

Sales Intelligence Data Standards

Demandbase
DiscoverOrg (discontinued)
8.1
Contact information
Demandbase
DiscoverOrg (discontinued)
8.3
Company information
Demandbase
DiscoverOrg (discontinued)
8.1
Industry information
Demandbase
DiscoverOrg (discontinued)
7.9

Data Augmentation & Lead Qualification

Demandbase
DiscoverOrg (discontinued)
7.9
Lead qualification process
Demandbase
DiscoverOrg (discontinued)
7.1
Smart lists and recommendations
Demandbase
DiscoverOrg (discontinued)
7.4
Salesforce integration
Demandbase
DiscoverOrg (discontinued)
8.7
Company/business profiles
Demandbase
DiscoverOrg (discontinued)
8.1
Alerts and reminders
Demandbase
DiscoverOrg (discontinued)
7.6
Data hygiene
Demandbase
DiscoverOrg (discontinued)
7.9
Automatic data refresh
Demandbase
DiscoverOrg (discontinued)
7.9
Tags
Demandbase
DiscoverOrg (discontinued)
7.7
Filters and segmentation
Demandbase
DiscoverOrg (discontinued)
8.3

Sales Intelligence Email Features

Demandbase
DiscoverOrg (discontinued)
6.1
Sales email templates
Demandbase
DiscoverOrg (discontinued)
6.1
Append emails to records
Demandbase
DiscoverOrg (discontinued)
6.2

Pros

Demandbase

  • Data integration with Google Analytics is great. It gives us additional data points to segment and analyze.
  • The forms module decreases the number of form fields we need to ask our prospects but also passes more firmographic information behind the scenes.
  • Demandbase Content gives us great flexibility to use along with Optimizely to run split test messaging to different industries.
Tom Berger | TrustRadius Reviewer

DiscoverOrg (discontinued)

  • Prospecting Lists/Lead Gen - Discover Org does this very well because of it's ability to provide current information (email/phone) on an individual at a company. It's easy to segment & drill down by categories - to find the right targets to reach out to.
  • Insights - DiscoverOrg is great at providing insights or "scopes" on prospects as well. Meaning it will show who is handling what project (Decision-Maker) and what projects they are particularly interested in at the moment/what initiatives. For example, the scopes may show that they are interested in AI initiatives or a Merger & Acquisition or Digital Transformation & will say who is in charge of the initiative.
  • Stellar filtering capabilities - you can filter lists in so many ways. You can go by function, or even look at companies with small marketing teams (let's say less than 10), or you can search for companies with an "x" amount of $ budget for IT spend. Or even companies that use a specific HR workplace management system.
Tina Lai | TrustRadius Reviewer

Cons

Demandbase

  • This technology only works for visits emerging from large enterprises. If the visitor is accessing your website from outside of his/her company network (e.g. working from home and using an ISP) then you can not identify those visits. Also, if there is IP-spoofing used by some large/mid-size corporations then you can get falsified data.
  • Same logic holds for small or micro businesses where the business uses an ISP (internet service provider such as Comcast or AT&T) to browse your website then those visits can not be mapped back to a particular small/micro business.
Kinjal Shah | TrustRadius Reviewer

DiscoverOrg (discontinued)

  • Speed - it can be quite slow at times.
  • Improvement on the search capabilities - since there is so much to search (which is a plus) it makes it harder to do this in a timely manner. You have to dedicate a certain amount of time to be able to pull a proper, useful and clean list.
  • Make it more user friendly - there are so many different tabs, search buttons, pull down, etc. I think it can be quite confusing to a new user.
Maureen C. McInerney | TrustRadius Reviewer

Likelihood to Renew

Demandbase

Demandbase 9.3
Based on 10 answers
We expect to see good success in creating personalized experiences using Demandbase. This has allowed us to create industry specific visitor site experience as well as account specific site experience. This is expected to lead to higher conversion on the site.Therefore, we are very much likely to continue to use it.
Naveen Jain | TrustRadius Reviewer

DiscoverOrg (discontinued)

DiscoverOrg (discontinued) 7.0
Based on 2 answers
The tool is simply better than most other lead/company data repositories, and they are dedicated to keeping their data clean, even if they are far from accomplishing this task at present. The tool works, and it is relatively easy to use. Overall, DiscoverOrg provides the level of lead/contact, customer, and even industry level data the sales orgs have come to expect from this sort of tool in a format that is fairly easy to use. They do also provide support for sales teams looking to use the tool effectively, which is great!
Michael J. Towle | TrustRadius Reviewer

Usability

Demandbase

Demandbase 8.0
Based on 1 answer
Demandbase does have a learning curve, but once you get into it, the platform becomes very easy to use overall. I had a couple of sessions with our reps to have training sessions. After I was established, the only time I need help is with updates to the platform.
Joseph Alleruzzo | TrustRadius Reviewer

DiscoverOrg (discontinued)

DiscoverOrg (discontinued) 9.0
Based on 1 answer
Straight forward
Anonymous | TrustRadius Reviewer

Support Rating

Demandbase

Demandbase 7.1
Based on 17 answers
I don't deal a whole lot with the customer support, focused more on the use of it but from my experience, it's been fine. They've replied to my issues in a timely manner, never more than a day. The advertising team might be another story but I can't speak directly to that.
Anonymous | TrustRadius Reviewer

DiscoverOrg (discontinued)

DiscoverOrg (discontinued) 9.0
Based on 2 answers
Great customer service and support team.
Anonymous | TrustRadius Reviewer

Online Training

Demandbase

Demandbase 9.0
Based on 1 answer
We were able to implement quickly.
Anonymous | TrustRadius Reviewer

DiscoverOrg (discontinued)

No score
No answers yet
No answers on this topic

Implementation Rating

Demandbase

Demandbase 10.0
Based on 6 answers
The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.
Kinjal Shah | TrustRadius Reviewer

DiscoverOrg (discontinued)

No score
No answers yet
No answers on this topic

Alternatives Considered

Demandbase

ZoomInfo has begun to offer similar tools but also provided data purchasing. Demandbase is much more focused on intent-based marketing and advertising than ZoomInfo. I do not believe that the two products fit the same niche entirely, but it appears that intent-based information is becoming more popular. I'm not sure how this will be impacted by new online privacy standards, so that is something to look out for.
Anonymous | TrustRadius Reviewer

DiscoverOrg (discontinued)

ZoomInfo acquired DiscoverOrg and I believe legacy DiscoverOrg will phase out in the near future. ZoomInfo is 100x better than DiscoverOrg and are very pleased with it's functionality and easy of use. We only selected DiscoverOrg because we were on an auto-renewal contract and did not unsubscribe in time. We did not plan to renew DiscoverOrg. But since then we have been upgraded to ZoomInfo and are finding much more value in that platform than we did in DiscoverOrg.
Erik Viager | TrustRadius Reviewer

Return on Investment

Demandbase

  • Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on
  • At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues
Adam Greco | TrustRadius Reviewer

DiscoverOrg (discontinued)

  • After using DiscoverOrg, our lead are now well qualified and suitable. We are able to generate good and qualified. This is the positive impact.
  • After using DiscoverOrg, our sales team is now able to cold call the target contacts, the number provided by DiscoverOrg, the interaction held is now increased and we are able to produce good leads.
  • After using DiscoverOrg, we are able to understand better because of their reports and dashboards which is very informative.
Asif Ismail | TrustRadius Reviewer

Screenshots

Pricing Details

Demandbase

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

DiscoverOrg (discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Demandbase
8.4
DiscoverOrg (discontinued)
8.3

Likelihood to Renew

Demandbase
9.3
DiscoverOrg (discontinued)
7.0

Usability

Demandbase
8.0
DiscoverOrg (discontinued)
9.0

Support Rating

Demandbase
7.1
DiscoverOrg (discontinued)
9.0

Online Training

Demandbase
9.0
DiscoverOrg (discontinued)

Implementation Rating

Demandbase
10.0
DiscoverOrg (discontinued)

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