What users are saying about
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Top Rated
124 Ratings
Top Rated
269 Ratings

Demandbase

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Top Rated
124 Ratings
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Score 8.3 out of 100
Top Rated
269 Ratings
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Score 7.3 out of 100

Feature Set Ratings

    Prospecting

    Demandbase

    Feature Set Not Supported
    N/A
    8.1

    DiscoverOrg (discontinued)

    81%
    DiscoverOrg (discontinued) ranks higher in 6/6 features

    Advanced search

    N/A
    0 Ratings
    8.5
    85%
    105 Ratings

    Identification of new leads

    N/A
    0 Ratings
    8.2
    82%
    102 Ratings

    List quality

    N/A
    0 Ratings
    7.7
    77%
    105 Ratings

    List upload/download

    N/A
    0 Ratings
    8.2
    82%
    99 Ratings

    Ideal customer targeting

    N/A
    0 Ratings
    7.3
    73%
    101 Ratings

    Load time/data access

    N/A
    0 Ratings
    8.4
    84%
    104 Ratings

    Sales Intelligence Data Standards

    Demandbase

    Feature Set Not Supported
    N/A
    8.0

    DiscoverOrg (discontinued)

    80%
    DiscoverOrg (discontinued) ranks higher in 3/3 features

    Contact information

    N/A
    0 Ratings
    8.4
    84%
    104 Ratings

    Company information

    N/A
    0 Ratings
    8.1
    81%
    104 Ratings

    Industry information

    N/A
    0 Ratings
    7.7
    77%
    102 Ratings

    Data Augmentation & Lead Qualification

    Demandbase

    Feature Set Not Supported
    N/A
    7.8

    DiscoverOrg (discontinued)

    78%
    DiscoverOrg (discontinued) ranks higher in 9/9 features

    Lead qualification process

    N/A
    0 Ratings
    6.5
    65%
    82 Ratings

    Smart lists and recommendations

    N/A
    0 Ratings
    7.1
    71%
    86 Ratings

    Salesforce integration

    N/A
    0 Ratings
    8.9
    89%
    90 Ratings

    Company/business profiles

    N/A
    0 Ratings
    7.9
    79%
    102 Ratings

    Alerts and reminders

    N/A
    0 Ratings
    7.7
    77%
    88 Ratings

    Data hygiene

    N/A
    0 Ratings
    7.8
    78%
    100 Ratings

    Automatic data refresh

    N/A
    0 Ratings
    8.0
    80%
    89 Ratings

    Tags

    N/A
    0 Ratings
    7.6
    76%
    77 Ratings

    Filters and segmentation

    N/A
    0 Ratings
    8.2
    82%
    94 Ratings

    Sales Intelligence Email Features

    Demandbase

    Feature Set Not Supported
    N/A
    5.5

    DiscoverOrg (discontinued)

    55%
    DiscoverOrg (discontinued) ranks higher in 2/2 features

    Sales email templates

    N/A
    0 Ratings
    5.5
    55%
    39 Ratings

    Append emails to records

    N/A
    0 Ratings
    5.6
    56%
    42 Ratings

    Attribute Ratings

    • Demandbase is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating
    • DiscoverOrg (discontinued) is rated higher in 1 area: Usability

    Likelihood to Recommend

    8.4

    Demandbase

    84%
    46 Ratings
    8.1

    DiscoverOrg (discontinued)

    81%
    107 Ratings

    Likelihood to Renew

    10.0

    Demandbase

    100%
    12 Ratings
    7.0

    DiscoverOrg (discontinued)

    70%
    2 Ratings

    Usability

    8.9

    Demandbase

    89%
    2 Ratings
    9.0

    DiscoverOrg (discontinued)

    90%
    1 Rating

    Support Rating

    9.8

    Demandbase

    98%
    18 Ratings
    9.0

    DiscoverOrg (discontinued)

    90%
    2 Ratings

    Online Training

    9.0

    Demandbase

    90%
    1 Rating

    DiscoverOrg (discontinued)

    N/A
    0 Ratings

    Implementation Rating

    10.0

    Demandbase

    100%
    7 Ratings

    DiscoverOrg (discontinued)

    N/A
    0 Ratings

    Likelihood to Recommend

    Demandbase

    Demandbase is the best platform for all companies in my opinion. The platform is very easy to use so it would be well-suited for a company new to ABM but also robust enough for a company well in to their ABM journey. Demandbase offers all of the features and modules needed to run ABM campaigns and demonstrate ROI
    Read full review

    Discontinued Products

    Uses [of DiscoverOrg] include searching for prospects in accounts. Getting all of the relevant contact information in one place. Using the export button saves time by allowing you to select one or more leads to import into CRM. Sophisticated search allows for you to build lists, and export as above. Good support with various experts available to help you get started and get better at using it.
    Read full review

    Pros

    Demandbase

    • The account selection tool does a good job of ranking accounts by criteria. You can sort your target accounts by intent, size, industry, surging traffic or interest, or combinations of factors.
    • The retargeting tool allows for personalized ads at scale. Without having to create hundreds or thousands of creative sets, you can dynamically customize ads to speak to your prospects by name.
    • Demandbase's reporting provides great visualizations of the impact of your marketing efforts. You can see from first touch to closed business how deals were influenced by your efforts.
    Read full review

    Discontinued Products

    • Prospecting Lists/Lead Gen - Discover Org does this very well because of it's ability to provide current information (email/phone) on an individual at a company. It's easy to segment & drill down by categories - to find the right targets to reach out to.
    • Insights - DiscoverOrg is great at providing insights or "scopes" on prospects as well. Meaning it will show who is handling what project (Decision-Maker) and what projects they are particularly interested in at the moment/what initiatives. For example, the scopes may show that they are interested in AI initiatives or a Merger & Acquisition or Digital Transformation & will say who is in charge of the initiative.
    • Stellar filtering capabilities - you can filter lists in so many ways. You can go by function, or even look at companies with small marketing teams (let's say less than 10), or you can search for companies with an "x" amount of $ budget for IT spend. Or even companies that use a specific HR workplace management system.
    Read full review

    Cons

    Demandbase

    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Read full review

    Discontinued Products

    • Speed - it can be quite slow at times.
    • Improvement on the search capabilities - since there is so much to search (which is a plus) it makes it harder to do this in a timely manner. You have to dedicate a certain amount of time to be able to pull a proper, useful and clean list.
    • Make it more user friendly - there are so many different tabs, search buttons, pull down, etc. I think it can be quite confusing to a new user.
    Read full review

    Pricing Details

    Demandbase

    Starting Price

    Editions & Modules

    Demandbase editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      DiscoverOrg (discontinued)

      Starting Price

      Editions & Modules

      DiscoverOrg (discontinued) editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Likelihood to Renew

        Demandbase

        We expect to see good success in creating personalized experiences using Demandbase. This has allowed us to create industry specific visitor site experience as well as account specific site experience. This is expected to lead to higher conversion on the site. Therefore, we are very much likely to continue to use it.
        Read full review

        Discontinued Products

        The tool is simply better than most other lead/company data repositories, and they are dedicated to keeping their data clean, even if they are far from accomplishing this task at present. The tool works, and it is relatively easy to use. Overall, DiscoverOrg provides the level of lead/contact, customer, and even industry level data the sales orgs have come to expect from this sort of tool in a format that is fairly easy to use. They do also provide support for sales teams looking to use the tool effectively, which is great!
        Read full review

        Usability

        Demandbase

        Demandbase does have a learning curve, but once you get into it, the platform becomes very easy to use overall. I had a couple of sessions with our reps to have training sessions. After I was established, the only time I need help is with updates to the platform.
        Read full review

        Discontinued Products

        Straight forward
        Read full review

        Support Rating

        Demandbase

        I don't deal a whole lot with the customer support, focused more on the use of it but from my experience, it's been fine. They've replied to my issues in a timely manner, never more than a day. The advertising team might be another story but I can't speak directly to that.
        Read full review

        Discontinued Products

        Great customer service and support team.
        Read full review

        Online Training

        Demandbase

        We were able to implement quickly.
        Read full review

        Discontinued Products

        No answers on this topic

        Implementation Rating

        Demandbase

        The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.
        Read full review

        Discontinued Products

        No answers on this topic

        Alternatives Considered

        Demandbase

        Demandbase has its own intent data, and we can also integrate other party intent data like Bombora, but that is optional. We like their office hours so that we do not need to spend an extra dollar to get expert help. The price point is also very justified for everything we get from it.
        Read full review

        Discontinued Products

        ZoomInfo acquired DiscoverOrg and I believe legacy DiscoverOrg will phase out in the near future. ZoomInfo is 100x better than DiscoverOrg and are very pleased with it's functionality and easy of use. We only selected DiscoverOrg because we were on an auto-renewal contract and did not unsubscribe in time. We did not plan to renew DiscoverOrg. But since then we have been upgraded to ZoomInfo and are finding much more value in that platform than we did in DiscoverOrg.
        Read full review

        Return on Investment

        Demandbase

        • Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on
        • At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues
        Read full review

        Discontinued Products

        • After using DiscoverOrg, our lead are now well qualified and suitable. We are able to generate good and qualified. This is the positive impact.
        • After using DiscoverOrg, our sales team is now able to cold call the target contacts, the number provided by DiscoverOrg, the interaction held is now increased and we are able to produce good leads.
        • After using DiscoverOrg, we are able to understand better because of their reports and dashboards which is very informative.
        Read full review

        Screenshots

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