What users are saying about
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Top Rated
124 Ratings
6 Ratings

Demandbase

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Top Rated
124 Ratings
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Score 8.3 out of 100
6 Ratings
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Score 8.9 out of 100

Attribute Ratings

  • Metadata.io is rated higher in 1 area: Support Rating
  • Demandbase and Metadata.io are tied in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.4

Demandbase

84%
46 Ratings
8.4

Metadata.io

84%
3 Ratings

Likelihood to Renew

10.0

Demandbase

100%
12 Ratings

Metadata.io

N/A
0 Ratings

Usability

8.9

Demandbase

89%
2 Ratings

Metadata.io

N/A
0 Ratings

Support Rating

9.8

Demandbase

98%
18 Ratings
10.0

Metadata.io

100%
2 Ratings

Online Training

9.0

Demandbase

90%
1 Rating

Metadata.io

N/A
0 Ratings

Implementation Rating

10.0

Demandbase

100%
7 Ratings

Metadata.io

N/A
0 Ratings

Likelihood to Recommend

Demandbase

Demandbase is the best platform for all companies in my opinion. The platform is very easy to use so it would be well-suited for a company new to ABM but also robust enough for a company well in to their ABM journey. Demandbase offers all of the features and modules needed to run ABM campaigns and demonstrate ROI
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Metadata, Inc

If you are about to hire a paid media agency to handle your paid social and/or paid search campaigns, think again! Between your own in-house expertise and the white-glove service provided by Metadata.io's professional services team, you'll have everything you need to be successful and drive real revenue results, not just MQLs.
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Pros

Demandbase

  • The account selection tool does a good job of ranking accounts by criteria. You can sort your target accounts by intent, size, industry, surging traffic or interest, or combinations of factors.
  • The retargeting tool allows for personalized ads at scale. Without having to create hundreds or thousands of creative sets, you can dynamically customize ads to speak to your prospects by name.
  • Demandbase's reporting provides great visualizations of the impact of your marketing efforts. You can see from first touch to closed business how deals were influenced by your efforts.
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Metadata, Inc

  • Understood ABM concepts
  • Interaction with the company's management was easy
  • Reports were sent regularly and I knew where we stood
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Cons

Demandbase

  • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
  • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
  • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
  • Overall happy with the product
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Metadata, Inc

  • Submitting changes to campaigns.
  • Simplified executive dashboards.
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Pricing Details

Demandbase

Starting Price

Editions & Modules

Demandbase editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Metadata.io

    Starting Price

    $3,950 per month

    Editions & Modules

    Metadata.io editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Required $2,500

      Additional Details

      Likelihood to Renew

      Demandbase

      We expect to see good success in creating personalized experiences using Demandbase. This has allowed us to create industry specific visitor site experience as well as account specific site experience. This is expected to lead to higher conversion on the site. Therefore, we are very much likely to continue to use it.
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      Metadata, Inc

      No answers on this topic

      Usability

      Demandbase

      Demandbase does have a learning curve, but once you get into it, the platform becomes very easy to use overall. I had a couple of sessions with our reps to have training sessions. After I was established, the only time I need help is with updates to the platform.
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      Metadata, Inc

      No answers on this topic

      Support Rating

      Demandbase

      I don't deal a whole lot with the customer support, focused more on the use of it but from my experience, it's been fine. They've replied to my issues in a timely manner, never more than a day. The advertising team might be another story but I can't speak directly to that.
      Read full review

      Metadata, Inc

      Metadata's customer support is a difference-maker! They really do care how well your campaigns perform and will help you improve them.
      Read full review

      Online Training

      Demandbase

      We were able to implement quickly.
      Read full review

      Metadata, Inc

      No answers on this topic

      Implementation Rating

      Demandbase

      The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.
      Read full review

      Metadata, Inc

      No answers on this topic

      Alternatives Considered

      Demandbase

      Demandbase has its own intent data, and we can also integrate other party intent data like Bombora, but that is optional. We like their office hours so that we do not need to spend an extra dollar to get expert help. The price point is also very justified for everything we get from it.
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      Metadata, Inc

      We chose [Metadata.io] because it was a smaller company and could get more personalized attention. The price was better and they seemed more eager to support us. The feature set was what we were looking for and not more - it was exactly as robust as we needed it to be. Didn't want to pay for features we weren't going to use.
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      Return on Investment

      Demandbase

      • Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on
      • At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues
      Read full review

      Metadata, Inc

      • Positive ROI on inbound leads coming in through the platform
      • Offload ABM management to keep internal resources freed up
      • ROI was positive at the intro price but not at the upped price.
      Read full review

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