Demandbase One vs. Optimizely Web Experimentation

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Demandbase One
Score 8.4 out of 10
N/A
Demandbase One is a a go-to-market platform that unites sales and marketing teams around rich, reliable Account Intelligence, activated wherever customers are interact with: in advertising, account-based experience (ABX), sales, and across systems. This helps users spot opportunities earlier, engage more intelligently, and close deals faster.N/A
Optimizely Web Experimentation
Score 8.7 out of 10
N/A
Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.N/A
Pricing
Demandbase OneOptimizely Web Experimentation
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Demandbase OneOptimizely Web Experimentation
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Demandbase OneOptimizely Web Experimentation
Considered Both Products
Demandbase One
Chose Demandbase One
I was familiar with Demandbase from a previous job. Our current relationship with Demandbase was already in place when I joined the company.
Optimizely Web Experimentation
Chose Optimizely Web Experimentation
Optimizely has loads more out of the box, such as heat mapping! And integrates with Demandbase great!
Top Pros
Top Cons
Features
Demandbase OneOptimizely Web Experimentation
Engagement
Comparison of Engagement features of Product A and Product B
Demandbase One
8.7
5 Ratings
7% above category average
Optimizely Web Experimentation
-
Ratings
Automated routing and prioritization8.53 Ratings00 Ratings
Customer interaction histories8.65 Ratings00 Ratings
Syndicated content8.62 Ratings00 Ratings
Personalization9.05 Ratings00 Ratings
Engagement data tracking8.65 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Demandbase One
8.5
5 Ratings
7% above category average
Optimizely Web Experimentation
-
Ratings
Ad campaign creation8.45 Ratings00 Ratings
Display advertising9.15 Ratings00 Ratings
Contextual advertising8.24 Ratings00 Ratings
Social advertising8.24 Ratings00 Ratings
Ad reporting and analytics8.45 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Demandbase One
9.0
5 Ratings
13% above category average
Optimizely Web Experimentation
8.6
86 Ratings
2% below category average
Standard visitor segmentation8.85 Ratings8.985 Ratings
Behavioral visitor segmentation9.05 Ratings8.365 Ratings
ABM sales intelligence9.15 Ratings00 Ratings
Traffic allocation control00 Ratings9.481 Ratings
Website personalization00 Ratings7.957 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Demandbase One
8.8
5 Ratings
12% above category average
Optimizely Web Experimentation
-
Ratings
3rd party intent signals9.05 Ratings00 Ratings
Downstream intent signals8.24 Ratings00 Ratings
Account identification9.15 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Demandbase One
9.1
5 Ratings
8% above category average
Optimizely Web Experimentation
-
Ratings
Automated workflow & orchestration9.15 Ratings00 Ratings
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Demandbase One
-
Ratings
Optimizely Web Experimentation
8.0
92 Ratings
7% below category average
a/b experiment testing00 Ratings9.392 Ratings
Split URL testing00 Ratings8.574 Ratings
Multivariate testing00 Ratings8.877 Ratings
Multi-page/funnel testing00 Ratings8.272 Ratings
Cross-browser testing00 Ratings7.450 Ratings
Mobile app testing00 Ratings7.638 Ratings
Test significance00 Ratings8.584 Ratings
Visual / WYSIWYG editor00 Ratings8.076 Ratings
Advanced code editor00 Ratings7.568 Ratings
Page surveys00 Ratings7.017 Ratings
Visitor recordings00 Ratings8.418 Ratings
Preview mode00 Ratings8.082 Ratings
Test duration calculator00 Ratings6.956 Ratings
Experiment scheduler00 Ratings8.154 Ratings
Experiment workflow and approval00 Ratings6.537 Ratings
Dynamic experiment activation00 Ratings7.434 Ratings
Client-side tests00 Ratings9.250 Ratings
Server-side tests00 Ratings9.119 Ratings
Mutually exclusive tests00 Ratings8.437 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Demandbase One
-
Ratings
Optimizely Web Experimentation
8.3
84 Ratings
3% below category average
Heatmap tool00 Ratings9.113 Ratings
Click analytics00 Ratings8.733 Ratings
Scroll maps00 Ratings8.017 Ratings
Form fill analysis00 Ratings8.326 Ratings
Conversion tracking00 Ratings8.744 Ratings
Goal tracking00 Ratings8.473 Ratings
Test reporting00 Ratings8.176 Ratings
Results segmentation00 Ratings8.048 Ratings
CSV export00 Ratings7.648 Ratings
Experiments results dashboard00 Ratings8.049 Ratings
Best Alternatives
Demandbase OneOptimizely Web Experimentation
Small Businesses
Leadfeeder
Leadfeeder
Score 7.2 out of 10
Kameleoon
Kameleoon
Score 9.5 out of 10
Medium-sized Companies
Folloze
Folloze
Score 9.4 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Enterprises
Folloze
Folloze
Score 9.4 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Demandbase OneOptimizely Web Experimentation
Likelihood to Recommend
9.1
(50 ratings)
8.7
(177 ratings)
Likelihood to Renew
10.0
(12 ratings)
8.5
(45 ratings)
Usability
9.0
(2 ratings)
9.0
(57 ratings)
Availability
-
(0 ratings)
10.0
(7 ratings)
Performance
-
(0 ratings)
7.3
(6 ratings)
Support Rating
10.0
(10 ratings)
10.0
(16 ratings)
Online Training
9.0
(1 ratings)
3.0
(1 ratings)
Implementation Rating
10.0
(4 ratings)
8.0
(11 ratings)
Configurability
-
(0 ratings)
6.0
(1 ratings)
Product Scalability
-
(0 ratings)
8.0
(89 ratings)
User Testimonials
Demandbase OneOptimizely Web Experimentation
Likelihood to Recommend
Demandbase
Demandbase is a must have at our company. From an advertising standpoint it has allowed us to scale our ABM strategies and exceed benchmarks in our display ads. Our sales users are spending less time researching accounts and more time selling as Demandbase makes it easy for them to get alerted when accounts are showing intent and engagement with our business. I'm looking forward to the release of the multiple account journey product update, which will allow us to see how accounts are engaging with our other product areas and where we are missing the mark with engaging with those accounts who may be showing buyer signals with a particular GTM
Read full review
Optimizely
This is our second testing platform, and is by far the best we have leveraged. Its intuitive in how you are able to build tests. Tracking is easy to set up within the visual editor or as a capability in URL tracking. The reporting tab does need more filtering capabilities for custom metrics.
Read full review
Pros
Demandbase
  • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
  • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
  • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
Read full review
Optimizely
  • Considers every kind of experiment from simple code change, code additions, code removal, javascript functions, CSS changes, and split landing redirects.
  • Very friendly UC interface for easy navigation of implementation of pages, click events, experiment set up, and metric set up.
  • The ability to let me know when something has reach stat sig without having to do complicated math on my own
  • ability to carry UTM parameters through landing page redirects with a click of a button.
Read full review
Cons
Demandbase
  • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
  • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
  • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
  • Overall happy with the product
Read full review
Optimizely
  • Hard to use extensions without some knowledge of HTML/CSS
  • Inconsistent user counts between GA & Optimizely when it comes to calculating MAUs, hard to be able to forecast budget and overages when our source of truth (GA) differs from our testing platform (Optimizely)
  • Impressions model doesn't support scaling personalization experiences - hard to run a serious data driven testing program when you have to cut tests short before 14 days (ideal length to get to any statistical read) in order to save on impressions
Read full review
Likelihood to Renew
Demandbase
We expect to see good success in creating personalized experiences using Demandbase. This has allowed us to create industry specific visitor site experience as well as account specific site experience. This is expected to lead to higher conversion on the site. Therefore, we are very much likely to continue to use it.
Read full review
Optimizely
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Read full review
Usability
Demandbase
Demandbase does have a learning curve, but once you get into it, the platform becomes very easy to use overall. I had a couple of sessions with our reps to have training sessions. After I was established, the only time I need help is with updates to the platform.
Read full review
Optimizely
Usability is mostly great. I like the WYSIWYG functionality and adding in real code is simple as well. It's easy to target specific pages or audiences. I've knocked a couple of points off because of how difficult it is to set up URL redirect experiments, confusion around creating pages, and lack of data that can be further analyzed.
Read full review
Reliability and Availability
Demandbase
No answers on this topic
Optimizely
I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
Read full review
Performance
Demandbase
No answers on this topic
Optimizely
I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
Read full review
Support Rating
Demandbase
I don't deal a whole lot with the customer support, focused more on the use of it but from my experience, it's been fine. They've replied to my issues in a timely manner, never more than a day. The advertising team might be another story but I can't speak directly to that.
Read full review
Optimizely
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Read full review
Online Training
Demandbase
We were able to implement quickly.
Read full review
Optimizely
The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
Read full review
Implementation Rating
Demandbase
The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.
Read full review
Optimizely
In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
Read full review
Alternatives Considered
Demandbase
Demandbase had a higher account match rate for our known and unknown accounts. We also leverage in-platform advertising a lot for our targeted account approach and Demandbase has an exceptional platform for this use case. The most impactful difference was the relationship we have with our account team and how they continually ensure our success.
Read full review
Optimizely
Overall, the tools we compared against were great, but we went with Optimizely because it has all the features we needed and has the market leadership that gave us trust we would be successful in our experimentation efforts.
Read full review
Scalability
Demandbase
No answers on this topic
Optimizely
While granted, I am not the one making the changes to deploy the software; it seems basically as simple as placing the optimized snippet on your site. If you place it in the header, it should reach across your entire site easily. I do think the test setup can be a bit temperamental at times, and having too many cooks in the kitchen can lead to errors. So, I would caution how many people have the access needed to make actual changes.
Read full review
Return on Investment
Demandbase
  • Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on
  • At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues
Read full review
Optimizely
  • Customer retention: We've reduced subscription service client churn by 20%+ using optimized unsubscribe flows.
  • Risk mitigation: Testing into full site redesigns has saved clients millions of dollars.
  • Feature prioritization: Identifying what painted door changes add value has allowed developers to focus on changes that add hundreds of thousands or even millions to the bottom line.
Read full review
ScreenShots

Optimizely Web Experimentation Screenshots

Screenshot of the visual editor, used to make changes to the appearance and layout of a website.Screenshot of the results dashboard that displays experiment results.Screenshot of the integrations page, where integrations can be enabled.