What users are saying about
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Top Rated
114 Ratings
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Top Rated
25 Ratings

Demandbase

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Top Rated
114 Ratings
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Score 8.3 out of 100

RollWorks

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Top Rated
25 Ratings
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Score 7.9 out of 100

Attribute Ratings

  • Demandbase is rated higher in 1 area: Likelihood to Recommend
  • RollWorks is rated higher in 4 areas: Likelihood to Renew, Usability, Support Rating, Online Training
  • Demandbase and RollWorks are tied in 1 area: Implementation Rating

Likelihood to Recommend

8.2

Demandbase

82%
42 Ratings
7.9

RollWorks

79%
22 Ratings

Likelihood to Renew

9.3

Demandbase

93%
10 Ratings
10.0

RollWorks

100%
1 Rating

Usability

8.0

Demandbase

80%
1 Rating
10.0

RollWorks

100%
2 Ratings

Availability

Demandbase

N/A
0 Ratings
10.0

RollWorks

100%
1 Rating

Performance

Demandbase

N/A
0 Ratings
10.0

RollWorks

100%
1 Rating

Support Rating

7.4

Demandbase

74%
17 Ratings
8.1

RollWorks

81%
20 Ratings

Online Training

9.0

Demandbase

90%
1 Rating
10.0

RollWorks

100%
1 Rating

Implementation Rating

10.0

Demandbase

100%
6 Ratings
10.0

RollWorks

100%
1 Rating

Contract Terms and Pricing Model

Demandbase

N/A
0 Ratings
10.0

RollWorks

100%
1 Rating

Product Scalability

Demandbase

N/A
0 Ratings
10.0

RollWorks

100%
1 Rating

Likelihood to Recommend

Demandbase

Demandbase is well suited for people who are prospecting into a territory and having your prospects come to you based on their interest in your product. It's another arrow in the quiver for getting meetings with people who are engaged with your product. The first thing I do in the morning as an SDR is going into Demandbase to see which new potential prospects show up in the highlighted section. It helps know which prospects are already aware of your product and generates a warmer conversation.It's not a silver bullet. Some of the prospects may be doing research but are not in a buying cycle at the moment. It's helpful to not overly share what they've downloaded or engaged with but rather use a general elevator pitch with specific examples of how we could help with problems they're facing.
Anonymous | TrustRadius Reviewer

RollWorks

Rollworks works for us because we do not have a large budget and we generally do not run super in-depth ABM campaigns. If we had a more focused ABM strategy I could see some of the capabilities falling short. Rollworks checks all the boxes we need at this time, but being a more niche industry we do often struggle with understanding whether we are reaching the right audience through their targeting filters. That being said, we have had a fantastic experience with Rollworks and have a great relationship with our CSM who is consistently assisting with enablement, explaining new features, and helping with strategy and campaign performance. There are new features rolling out regularly and Rollworks has been very upfront and forward about their upcoming roadmap, leaving us excited about future releases.
Anonymous | TrustRadius Reviewer

Pros

Demandbase

  • The account selection tool does a good job of ranking accounts by criteria. You can sort your target accounts by intent, size, industry, surging traffic or interest, or combinations of factors.
  • The retargeting tool allows for personalized ads at scale. Without having to create hundreds or thousands of creative sets, you can dynamically customize ads to speak to your prospects by name.
  • Demandbase's reporting provides great visualizations of the impact of your marketing efforts. You can see from first touch to closed business how deals were influenced by your efforts.
Michelle Markelz | TrustRadius Reviewer

RollWorks

  • It helps you intimately target users from your targeted accounts list on multiple advertising platforms in a highly effective way.
  • Their customer success and support team are always willing to go the extra mile to ensure your success.
  • The reporting capabilities of the platform. The ability to really dig deep into the micro-interactions from accounts and contacts across your targeted accounts list.
Jesse Fröhling | TrustRadius Reviewer

Cons

Demandbase

  • This technology only works for visits emerging from large enterprises. If the visitor is accessing your website from outside of his/her company network (e.g. working from home and using an ISP) then you can not identify those visits. Also, if there is IP-spoofing used by some large/mid-size corporations then you can get falsified data.
  • Same logic holds for small or micro businesses where the business uses an ISP (internet service provider such as Comcast or AT&T) to browse your website then those visits can not be mapped back to a particular small/micro business.
Kinjal Shah | TrustRadius Reviewer

RollWorks

  • The price is a little high for the product provided.
  • Some features require a certain number of won opportunities or open opportunities to leverage, which could be difficult for a small/new business.
  • This product has fewer features than some competitors like it does not include attribution modeling for other pieces of the funnel or predictive models I have seen in other products.
Anonymous | TrustRadius Reviewer

Pricing Details

Demandbase

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

RollWorks

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$975 per month

Likelihood to Renew

Demandbase

Demandbase 9.3
Based on 10 answers
We expect to see good success in creating personalized experiences using Demandbase. This has allowed us to create industry specific visitor site experience as well as account specific site experience. This is expected to lead to higher conversion on the site.Therefore, we are very much likely to continue to use it.
Naveen Jain | TrustRadius Reviewer

RollWorks

RollWorks 10.0
Based on 1 answer
Due to the fast impact of RollWorks in a short period of time across both marketing and sales. What is unusual about the RollWorks in our annual budgeting process is that there is no need to provide a business case for RollWorks' renewal. We see the value on a daily basis. RollWorks has provided clear insight up to the C level so there is no hard sell at the executive level. All stakeholders across the organization consider RollWorks to be a long-term, integral part of our marketing stack. We always are evaluating substitutes for current tech stack providers but feel that RollWorks is unmatched in its space
Lisa Morrell | TrustRadius Reviewer

Usability

Demandbase

Demandbase 8.0
Based on 1 answer
Demandbase does have a learning curve, but once you get into it, the platform becomes very easy to use overall. I had a couple of sessions with our reps to have training sessions. After I was established, the only time I need help is with updates to the platform.
Joseph Alleruzzo | TrustRadius Reviewer

RollWorks

RollWorks 10.0
Based on 2 answers
RollWorks has the most intuitive interface of any tool in our multi-platform marketing stack. Any user who has worked with a CRM tool will find it much easier than say a HubSpot or Salesforce to set up and launch quickly. The adoption curve for maturing capabilities and usage is very short.
Lisa Morrell | TrustRadius Reviewer

Reliability and Availability

Demandbase

No score
No answers yet
No answers on this topic

RollWorks

RollWorks 10.0
Based on 1 answer
We have no issues with uptime or downtime with RollWorks. The application runs consistently. I don't recall a bug or outage issue in the year that we have been users of RollWorks. The true test is complaints from our user base - there have been none at all which is unusual for our marketing stack applications.
Lisa Morrell | TrustRadius Reviewer

Performance

Demandbase

No score
No answers yet
No answers on this topic

RollWorks

RollWorks 10.0
Based on 1 answer
The RollWorks interface performs well. The load time has no noticeable friction. Reports are delivered quickly and easily. We integrate RollWorks with our Hubspot and Google Analytics platforms. There were a few tweaks to get those integrations working in sync but the RollWorks account team was there to help with anything our internal technical team couldn't solve.
Lisa Morrell | TrustRadius Reviewer

Support Rating

Demandbase

Demandbase 7.4
Based on 17 answers
I don't deal a whole lot with the customer support, focused more on the use of it but from my experience, it's been fine. They've replied to my issues in a timely manner, never more than a day. The advertising team might be another story but I can't speak directly to that.
Anonymous | TrustRadius Reviewer

RollWorks

RollWorks 8.1
Based on 20 answers
My rep left, and I had to hunt down a new one, and billing was not automatically charged when it was before, which led to larger bills versus auto withdrawals that occurred previously on a different plan. It's not a big deal, but I'd add more communication about that.
Charlie Riley | TrustRadius Reviewer

Online Training

Demandbase

Demandbase 9.0
Based on 1 answer
We were able to implement quickly.
Anonymous | TrustRadius Reviewer

RollWorks

RollWorks 10.0
Based on 1 answer
We implemented RollWorks during the pandemic and across geographies. Therefore in-person training was not an option. We felt that we got the full impact of an in-person training experience from the RollWorks team, and that in-person training would actually have been less effective for us due to the expense and logistics. It is rare that we consider online training to be as effective as in-person so this is a credit to the RollWorks account team.
Lisa Morrell | TrustRadius Reviewer

Implementation Rating

Demandbase

Demandbase 10.0
Based on 6 answers
The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.
Kinjal Shah | TrustRadius Reviewer

RollWorks

RollWorks 10.0
Based on 1 answer
RollWorks implementation couldn't have gone more smoothly. A key success factor is inclusion and early involvement of all those who will be working with RollWorks in any way to go through the set up and launch process. We thought through and brought the right players to the table to take full advantage of the RollWorks training direct from the team - rather than having to train others one off later
Lisa Morrell | TrustRadius Reviewer

Alternatives Considered

Demandbase

Demandbase has its own intent data, and we can also integrate other party intent data like Bombora, but that is optional. We like their office hours so that we do not need to spend an extra dollar to get expert help. The price point is also very justified for everything we get from it.
Arpana Priyadarshini | TrustRadius Reviewer

RollWorks

RollWorks is head and shoulders above Terminus as far as to reach, engagement, usability, and customer experience - we ended our contract early with Terminus because the results were so poor. So RollWorks has been a breath of fresh air. We compared with 6Sense and Demandbase when making our selection, and RollWorks won the "bake-off" because of better matching for target accounts, and lower media costs. While the others had some very attractive features, at the core, we need to find the *right* people, and efficiently deliver ABM experiences to those individuals on our buying committees. RollWorks gave us the most confidence that they could do so - and have delivered on that.
Anonymous | TrustRadius Reviewer

Contract Terms and Pricing Model

Demandbase

No score
No answers yet
No answers on this topic

RollWorks

RollWorks 10.0
Based on 1 answer
No, everything was very flexible.
Lisa Morrell | TrustRadius Reviewer

Scalability

Demandbase

No score
No answers yet
No answers on this topic

RollWorks

RollWorks 10.0
Based on 1 answer
RollWorks had various options that allowed us to choose the right one for our current situation. We felt that RollWorks gave us the flexibility to start at a certain level within our core marketing and sales teams and then easily add users as our functions are expanding. RollWorks offers upgraded levels of plans and add on features that we can foresee using in the future.
Lisa Morrell | TrustRadius Reviewer

Return on Investment

Demandbase

  • Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on
  • At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues
Adam Greco | TrustRadius Reviewer

RollWorks

  • Tough to say the exact impact, although RollWorks tries to help you show that. They include an ROI measure tied to your pipeline. But it's not really possible to say that because 1 person at an account MAY have seen our ad that it influenced a buy. It's a little hocus pocus here.
  • Our target audience is not very active in LinkedIn so we need to find ways to get in front of them outside of this business channel. Our thought/hope is that RollWorks is helping us do that.
Anonymous | TrustRadius Reviewer

Screenshots

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