Demandbase vs. Slintel

Demandbase is the best platform for all companies in my opinion. The platform is very easy to use so it would be well-suited for a company new to ABM but also robust enough for a company well in to their ABM journey. Demandbase offers all of the features and modules needed to run ABM campaigns and demonstrate ROI

Slintel is the best to find out who wants to buy your services, you put in a few key words and it gives you the list of companies that are most likely to buy your services. For example if I need to know people who want UI/UX design work outsources you just key in those keywords and they will give you the buyer intent data. This data is pretty accurate. I don't see any scenarios where it is not appropriate.

Incentivized

• The account selection tool does a good job of ranking accounts by criteria. You can sort your target accounts by intent, size, industry, surging traffic or interest, or combinations of factors.
• The retargeting tool allows for personalized ads at scale. Without having to create hundreds or thousands of creative sets, you can dynamically customize ads to speak to your prospects by name.
• Demandbase's reporting provides great visualizations of the impact of your marketing efforts. You can see from first touch to closed business how deals were influenced by your efforts.

Incentivized

• Sales Intelligence
• Quality Contact Information
• Fantastic Customer Service

Incentivized

• Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
• The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
• It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
• Overall happy with the product

Incentivized

• Repositories are small when compared to other similar providers.
• UI could use improvement.
• Data is not entirely up to date- it could be a few months old.
• Filters have room for improvement.

Incentivized

We expect to see good success in creating personalized experiences using Demandbase. This has allowed us to create industry specific visitor site experience as well as account specific site experience. This is expected to lead to higher conversion on the site. Therefore, we are very much likely to continue to use it.

Demandbase does have a learning curve, but once you get into it, the platform becomes very easy to use overall. I had a couple of sessions with our reps to have training sessions. After I was established, the only time I need help is with updates to the platform.

Incentivized

I don't deal a whole lot with the customer support, focused more on the use of it but from my experience, it's been fine. They've replied to my issues in a timely manner, never more than a day. The advertising team might be another story but I can't speak directly to that.

Incentivized

We were able to implement quickly.

The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.

Demandbase has its own intent data, and we can also integrate other party intent data like Bombora, but that is optional. We like their office hours so that we do not need to spend an extra dollar to get expert help. The price point is also very justified for everything we get from it.

Slintel is hands down the best tool in comparison with similar tools, while most tools will give you filters to reach to people from specific industry, location, function, designation etc, Slintel along with doing all this also lets you know who are your HOT prospects, this is done because if records the likely hood/ intent to buy from you.

Incentivized

• Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on
• At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues

• Increased Sales
• Increased Leads

Incentivized