What users are saying about
45 Ratings
65 Ratings
45 Ratings
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Score 7.6 out of 100
65 Ratings
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Score 7.1 out of 100

Likelihood to Recommend

Demandbase

Demandbase is best for marketers with large target account lists who want to scale personalized marketing efforts. Demandbase's functionality is lost on small account lists. It is also a great tool for sales and marketing teams who are just starting to build their target account list or who are refreshing their list. It's AI is good for putting some intent data behind the selection process.
Michelle Markelz | TrustRadius Reviewer

Uberflip

For us, we have spent a lot of time creating content. Uberflip allows us to serve this up in a well thought out and well planned environment. It also allows us to use these as landing pages for email campaigns as well as a starting point for our sales AI to engage with a potential customer based on the content they were viewing. Because we had the content it made it easy to organize and present this in an easy to navigate resource hub on our site.
Shane Adair | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Demandbase
Uberflip
5.4
Ideation
Demandbase
Uberflip
5.1
Approval workflows
Demandbase
Uberflip
5.6
Content collaboration
Demandbase
Uberflip
5.7
Content calendar
Demandbase
Uberflip
5.6
Network for content licensing/production
Demandbase
Uberflip
5.2

Content Publishing

Demandbase
Uberflip
7.1
Content hub
Demandbase
Uberflip
7.4
Forms / Gated content
Demandbase
Uberflip
7.5
Embedded CTAs
Demandbase
Uberflip
7.0
Content distribution
Demandbase
Uberflip
7.3
Content promotion
Demandbase
Uberflip
6.9
Content automation
Demandbase
Uberflip
6.4

Content Reporting & Analytics

Demandbase
Uberflip
6.2
Audience profiling and targeting
Demandbase
Uberflip
6.3
Closed-loop tracking and reporting
Demandbase
Uberflip
6.1
Content performance analytics
Demandbase
Uberflip
6.4
Campaign optimization dashboard
Demandbase
Uberflip
5.6
Competitive analytics
Demandbase
Uberflip
6.4

Pros

Demandbase

  • Data integration with Google Analytics is great. It gives us additional data points to segment and analyze.
  • The forms module decreases the number of form fields we need to ask our prospects but also passes more firmographic information behind the scenes.
  • Demandbase Content gives us great flexibility to use along with Optimizely to run split test messaging to different industries.
Tom Berger | TrustRadius Reviewer

Uberflip

  • The marketing streams that mix video, PDF, blog and social media content together provide a very compelling way to build an engaging experience for the visitor.
  • The new Site Engager tool easily brings streams and content recommendations to existing website without coding.
  • Their customer support has been terrific. Questions are quickly answered and they work behind the scenes to tweak the product as needed to support our requirements.
Eric Dickmann | TrustRadius Reviewer

Cons

Demandbase

  • This technology only works for visits emerging from large enterprises. If the visitor is accessing your website from outside of his/her company network (e.g. working from home and using an ISP) then you can not identify those visits. Also, if there is IP-spoofing used by some large/mid-size corporations then you can get falsified data.
  • Same logic holds for small or micro businesses where the business uses an ISP (internet service provider such as Comcast or AT&T) to browse your website then those visits can not be mapped back to a particular small/micro business.
Kinjal Shah | TrustRadius Reviewer

Uberflip

  • The forms on the CTAs are very small, and I don't love that they show only one field until you click into it. This seems deceptive when you must actually fill out four or five fields to access the content.
  • Image management inside the platform isn't great, so I end up loading multiple of the same image versus searching through the library.
  • When you update the main navigation or footer on your main website, you must work with their developers to update it within the hub, rather than having your internal team handle it.
Jade Hill | TrustRadius Reviewer

Likelihood to Renew

Demandbase

Demandbase 9.3
Based on 10 answers
We expect to see good success in creating personalized experiences using Demandbase. This has allowed us to create industry specific visitor site experience as well as account specific site experience. This is expected to lead to higher conversion on the site.Therefore, we are very much likely to continue to use it.
Naveen Jain | TrustRadius Reviewer

Uberflip

Uberflip 9.8
Based on 7 answers
Uberfllip always seems to be trying to improve features, integrations, look and feel and they are seriously committed to taking feature requests and acting upon them incredibly fast. For example, I had an issue with the ebook thumbnails when I initially launched, which required resizing and fixing each of them manually versus the Hub pulling a good image automatically. They saw what I was trying to do and the problem with it, and corrected the image problem in less than two weeks. They realized people were uploading documents of all sorts of sizes and we have some unique sizing for our eBooks from square to post card to landscape. In addition to innovation, the Hub has now become and integral part of our website, and we'd be hard pressed to create something as good looking and functional and easy to use as Uberflip
Audrey Dalton | TrustRadius Reviewer

Usability

Demandbase

Demandbase 8.0
Based on 1 answer
Demandbase does have a learning curve, but once you get into it, the platform becomes very easy to use overall. I had a couple of sessions with our reps to have training sessions. After I was established, the only time I need help is with updates to the platform.
Joseph Alleruzzo | TrustRadius Reviewer

Uberflip

Uberflip 8.2
Based on 6 answers
It was easy to learn and while it definitely took time to get everything set up and working the way I wanted, it wasn't difficult. There was plenty of support and knowledge center tools as well.
Stephanie Casstevens | TrustRadius Reviewer

Reliability and Availability

Demandbase

No score
No answers yet
No answers on this topic

Uberflip

Uberflip 9.1
Based on 2 answers
After using Uberflip for more than a year, we have yet to experience any down time.
Karen Foreman-Brown | TrustRadius Reviewer

Support Rating

Demandbase

Demandbase 6.9
Based on 17 answers
I don't deal a whole lot with the customer support, focused more on the use of it but from my experience, it's been fine. They've replied to my issues in a timely manner, never more than a day. The advertising team might be another story but I can't speak directly to that.
Anonymous | TrustRadius Reviewer

Uberflip

Uberflip 5.7
Based on 8 answers
We do not like support since it does not provide a correct solution we always have problems and rarely solve it at this time, it takes time to respond and sometimes ignores us, I think this platform could try a little more with good support.
Edward Smith | TrustRadius Reviewer

Online Training

Demandbase

Demandbase 9.0
Based on 1 answer
We were able to implement quickly.
Anonymous | TrustRadius Reviewer

Uberflip

Uberflip 10.0
Based on 1 answer
It wasn't exactly training but there was a step by step check list of things in a project the Uberflip team shared with me. There were links to helpful articles on it that walked me through how to set things up
Stephanie Casstevens | TrustRadius Reviewer

Implementation Rating

Demandbase

Demandbase 10.0
Based on 6 answers
The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.
Kinjal Shah | TrustRadius Reviewer

Uberflip

Uberflip 10.0
Based on 1 answer
Set up folder settings the way you want before cloning folders! Saves so much time!
Stephanie Casstevens | TrustRadius Reviewer

Alternatives Considered

Demandbase

We have reviewed over half a dozen ABM Platform companies but Demandbase stood out the most because their platform is intuitive and many of our business partners recommended them. After seeing a few demos from Demandbase, we were confident that we were making the right choice. We also like the fact they have this ABM conference every year where they do a great job hosting it. I was impressed with the knowledge of people that worked for Demandbase where they knew a lot of challenges we faced because we had too many companies we are trying to market to
Jay Kang | TrustRadius Reviewer

Uberflip

Frankly, we didn't look at any alternatives. We found Uberflip at a conference and were so impressed with their product that we didn't need to look elsewhere. The pricing was reasonable and it had most of the features that we wanted. Their service was solid, so it was an easy decision.
Logan Mallory | TrustRadius Reviewer

Return on Investment

Demandbase

  • Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on
  • At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues
Adam Greco | TrustRadius Reviewer

Uberflip

  • While we did see ROI come about, it took it over a year to truly show it's worth.
  • It has helped our customer service team train new customers, which has aided in improved customer service.
  • We've seen an increase in content downloads and shares. More eyes are getting to our content which is great.
Justina Logozzo | TrustRadius Reviewer

Screenshots

Pricing Details

Demandbase

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Uberflip

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required

Rating Summary

Likelihood to Recommend

Demandbase
7.7
Uberflip
6.5

Likelihood to Renew

Demandbase
9.3
Uberflip
9.8

Usability

Demandbase
8.0
Uberflip
8.2

Reliability and Availability

Demandbase
Uberflip
9.1

Performance

Demandbase
Uberflip
7.3

Support Rating

Demandbase
6.9
Uberflip
5.7

Online Training

Demandbase
9.0
Uberflip
10.0

Implementation Rating

Demandbase
10.0
Uberflip
10.0

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