Likelihood to Recommend Demandbase is a must have at our company. From an advertising standpoint it has allowed us to scale our ABM strategies and exceed benchmarks in our display ads. Our sales users are spending less time researching accounts and more time selling as Demandbase makes it easy for them to get alerted when accounts are showing intent and engagement with our business. I'm looking forward to the release of the multiple account journey product update, which will allow us to see how accounts are engaging with our other product areas and where we are missing the mark with engaging with those accounts who may be showing buyer signals with a particular GTM
Read full review Outbound dialing is where it excels. It's especially good with larger teams of reps. Organizing through campaigns and seek lists is very powerful once you understand how to use it. There is definitely a learning curve with seek lists (I've spent tons of time on the phone with their support staff) but once you understand it the possibilities are endless. You can sort which leads show up by a variety of filters. Even with a list of 10,000+ leads and 5 reps calling on it, you can ensure no leads show up in two reps lists, the reps are calling specific territories, and even skipping leads that are likely on their lunch break! One my of favorite tricks with seek lists and only calling people with titles like Director/VP/C-Level before 8:30am or after 5pm their time, when those people are more willing to pick up the phone. They also appreciate a sales rep who is putting in the extra time to call during those blocks.
Read full review Pros The Demandbase UI is user-friendly, easy to navigate and super intuitive. Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign. Person-based ad targeting, they are one of the only platforms that offers this which is a game changer. Read full review Organizes your leads based on the parameters you set so you call the hottest leads first. Connects with your phone so you can dial from your computer without having to enter the numbers every time. It also allows you to record the notes from the call right there and they get added to the completed task in Salesforce. Read full review Cons Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6. The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored. It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects. Overall happy with the product Read full review No call parking features for inbound calls, if on a call through the dialer, one cannot place that call on hold to take the second call. All notes are lost when another inbound call comes in, whether or not you accept that call. Read full review Likelihood to Renew We expect to see good success in creating personalized experiences using Demandbase. This has allowed us to create industry specific visitor site experience as well as account specific site experience. This is expected to lead to higher conversion on the site. Therefore, we are very much likely to continue to use it.
Naveen Jain Sr. Manager, Product Owner, Digital Marketing
Read full review Usability Demandbase does have a learning curve, but once you get into it, the platform becomes very easy to use overall. I had a couple of sessions with our reps to have training sessions. After I was established, the only time I need help is with updates to the platform.
Read full review I like that it is simple, functional and I can rely on it to help me get my work done everyday. My job became much harder without InsideSales.com. The new CRM I am using has confusing features and too much going on sometimes. There are so many fields and functions that I find unnecessary--what sucks is when I look at my screen at all these empty fields, it makes me feel incomplete. With InsideSales.com, I knew what to put in every box and why it would be important. I could put it in once and whether it was my manager, case admin or data analyst or me, we all knew where to find it. With our new system, I find myself having to do more input and data entry for other people to benefit--no longer a "one shot, one kill" deal.
Read full review Support Rating I don't deal a whole lot with the customer support, focused more on the use of it but from my experience, it's been fine. They've replied to my issues in a timely manner, never more than a day. The advertising team might be another story but I can't speak directly to that.
Read full review They are providing good support. We can contact any time to raise our query.
Read full review Online Training We were able to implement quickly.
Read full review Implementation Rating The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.
Read full review Alternatives Considered Demandbase had a higher account match rate for our known and unknown accounts. We also leverage in-platform advertising a lot for our targeted account approach and Demandbase has an exceptional platform for this use case. The most impactful difference was the relationship we have with our account team and how they continually ensure our success.
Read full review I am actually not on the decision making side, but we used PowerDialer because of the easy to use integration with our CRM with
Salesforce . Having these two tools in tandem was a great platform for us to do prospecting.
Read full review Return on Investment Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues Read full review Improved Connect Rates - Knowing when our team has the highest chance of success has helped us optimize our call blocks, leading to an improved connect rate. Dials - With dialer lists and click to call functionality, we are able to make more dials to the right people. Rep achievement - Though harder to quantify, the gamification has focused the team around the right KPIs. Read full review ScreenShots InsideSales.com / XANT PowerDialer for Salesforce (discontinued) Screenshots