DemandScience

DemandScience

130 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
DemandScience	Score 7.7 out of 10	N/A	DemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.	N/A

Pricing

DemandScience

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Pricing Offerings
DemandScience
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

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Community Pulse
	DemandScience
Considered Both Products	DemandScience Verified User Executive Chose DemandScience Demand Science was less expensive when quoting cost per lead than Tech Target. Other than that, the program sounded almost the same. I selected Demand Science because I was price sensitive while trying to test whether the tactic of content syndication was effective for us. Incentivized Helpful? Verified User Manager Chose DemandScience Mainly in the flexibility of targeting Incentivized Helpful? EJ Erika James Campaign Manager Chose DemandScience I am super happy with the campaign management Incentivized Helpful? Tobias Weiß Senior Account Manager (B2B) Chose DemandScience DS has a huge database and therefore lead count within the niche audiences and industries. Many other lead partners are specialized in one industry. DS is capable of delivering in multiple industries, which is awesome if you target different target audiences as well. There is … Incentivized Helpful? RM Roderick McMillan Senior Marketing Manager UK Chose DemandScience Over the past year we've utilised a variety of content syndicators, approximately six or seven in total, as we believe in maintaining a diversified mix of suppliers to ensure comprehensive and well-rounded marketing efforts. While all these platforms have their individual … Incentivized Helpful? Verified User Manager Chose DemandScience I've only used DemandScience for content syndication. Incentivized Helpful? LaRessa Cox VP Marketing Chose DemandScience I've not used another content syndication company, and I probably won't after the lack of results we've had. I have used direct email organizations, and they are stronger but also more expensive, so you have to weigh your priorities. I could see if you were selling a specific … Incentivized Helpful? Belén García Senior Demand Generation Manager Chose DemandScience Demand Science has the largest audience in our target groups, which is exactly what we need, as we always require high volumes of leads. They are also very good when it comes to account management, we always feel that they are there for us, and if we ever have any issue, they … Incentivized Helpful? Verified User Executive Chose DemandScience We have used other media vendors from the likes of Madison Logic, Inbox Insight etc. However, it has been the direct feedback from the client, great customer service and competitive CPL rates that have influenced our choice. Incentivized Helpful? Verified User Director Chose DemandScience I would say it is similar to Madison Logic when it comes to the quality of leads and customer service. We are yet to see results coming from GumGum's contextual approach but from a content syndication perspective they are one of the more reliable ones out there, especially for … Incentivized Helpful? Lauren Vasu Marketing Manager Chose DemandScience We have used Tech Target in the past which is much more expensive than Demand Science but lead quality is the same across both vendors Incentivized Helpful? Verified User Director Chose DemandScience Similar offering to other content syndication offerings. Of 12 tested partners in the last year, DS ranked 7th in Opportunity Rate and 4th on CPL rate. Incentivized Helpful? Rajiv Chidambaram, BE, MBA Demand Generation Manager Chose DemandScience DemandScience is a good tool, but doesn't measure up to some other more tech-oriented content syndication players. Taboola is an excellent tool that has a very good user interface to set up the launch and monitor campaigns. Incentivized Helpful? Verified User Manager Chose DemandScience DemandScience is easy to use. Incentivized Helpful? Verified User Executive Chose DemandScience Demand Science's communication skills through email against the ones selected is great! when it comes to getting preview links to go live in the markets they are quick to generate these. As well as getting them amended as per our request, we never have any issues with this … Incentivized Helpful? Jane Clarke Digital Director Chose DemandScience None Incentivized Helpful? Verified User Director Chose DemandScience All vendors have their strengths and weaknesses. Due to the scale of activity we do on behalf of our clients, we tend to always use a basket of vendors to deliver the lead volumes we require. DemandScience is always on the preferred partner list and will thus be considered for … Incentivized Helpful? Verified User Supervisor Chose DemandScience Again, the main draw to DemandScience was primarily the Scale available across all markets we attempted to target and garner leads from. Incentivized Helpful? YC Ying Cui Chen Digital Activation Manager Chose DemandScience DemandScience has better leads quality Incentivized Helpful? Verified User Manager Chose DemandScience Good for quality appointment setting, poor against content syndication. Incentivized Helpful? Drew Middleton Account Executive Chose DemandScience 6sense uses the market leader for a data intent engine called Bombora along with paid advertising and content syndication. They also have their own intent keywords you can use. ZoomInfo outperforms in contact information and on all the data you need to know about companies you … Incentivized Helpful?

Features

DemandScience

Content Reporting & Analytics

Comparison of Content Reporting & Analytics features of Product A and Product B
	DemandScience 7.6 17 Ratings 3% below category average
Audience profiling and targeting	8.317 Ratings
Content performance analytics	7.614 Ratings
Campaign optimization dashboard	6.910 Ratings

Best Alternatives
	DemandScience
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User Ratings
	DemandScience
Likelihood to Recommend	7.6 (75 ratings)
Likelihood to Renew	6.0 (2 ratings)
Usability	6.2 (3 ratings)
Support Rating	6.8 (69 ratings)
Implementation Rating	4.3 (3 ratings)

User Testimonials
	DemandScience
Likelihood to Recommend	DemandScience Demand Science did deliver the quantity of leads without issue. The data for a few was not accurate (bounced when following up). But they agreed to make good by providing substitute leads to meet the quota. Towards the end of my project, they lost a few folks, and so the end of my campaign got a little rough as they were taking over some assignments midway. But we ultimately completed the SOW. I will say that the leads did not perform well in our email cadence - none converted. However, this was a test of the concept for us. Content syndication had a lower cost per qualified lead than some other tactics, so we tested it. Your results may vary, based on your follow-up and your market. Incentivized Verified User Anonymous Read full review
Pros	DemandScience The initial pitch and contact from Mason used "show me you know me" well, which we felt was a good sign of company culture and approach to database marketing. Delivery of leads was ahead of schedule. They set expectations, and then delivered what they said they would. The leads matched our criteria as agreed. Regular check ins and catch ups, and patience when thing were taking a bit of time to get sorted here. Incentivized RM Roderick McMillan Senior Marketing Manager UK Read full review
Cons	DemandScience We would like to see more proactive communication on what's working and what's not without requiring a meeting - regular reporting cadence to assess asset quality A dashboard view might be nice as well, again, so we can look at an asset and see how it's performing (or if it isn't) without having to wait on a rep to pull a report or schedule a walkthrough Incentivized Verified User Anonymous Read full review
Likelihood to Renew	DemandScience Our executives decided to not renew because we were not seeing the ROI they were looking for. However, our executives did not make the best decisions on the data Demand Science provided. Incentivized Drew Middleton Account Executive Read full review
Usability	DemandScience The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials. Incentivized Drew Middleton Account Executive Read full review
Support Rating	DemandScience Our rep is always available and quickly responds to any question we have. I haven't worked with other partners who are as proactive and excited to help us as our DemandScience rep is. He reaches out with new ideas and suggestions frequently. They are happy to make any changes needed to the campaigns and make those changes quickly and efficiently. They work well with our execution agency, but are also happy to meet with us directly to provide insights and support. Incentivized Andrew Johnson Marketing Analyst Read full review
Implementation Rating	DemandScience They did extremely well. However, our executives did a poor job in defining our ICP so we didn't get the maximum benefit out of it. Incentivized Drew Middleton Account Executive Read full review
Alternatives Considered	DemandScience I've not used another content syndication company, and I probably won't after the lack of results we've had. I have used direct email organizations, and they are stronger but also more expensive, so you have to weigh your priorities. I could see if you were selling a specific product or software and how this could be beneficial, but I'd steer away from it for services. Incentivized LaRessa Cox VP Marketing Read full review
Return on Investment	DemandScience We have been able to grow our lead numbers with high quality leads at a reasonable cost We have been able to generate just the leads we want to support our Business Development team We have been able to get our content in front of our specific TAL Incentivized Verified User Anonymous Read full review
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