DemandScience vs. Kwanzoo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
DemandScience
Score 7.7 out of 10
N/A
DemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.N/A
Kwanzoo
Score 7.1 out of 10
N/A
Kwanzoo is a cloud-based platform built to help customers deliver media-based advertisements for both retargeting and account-based marketing campaigns. Kwanzoo has robust integrations with popular marketing automation and CRM platforms such as Marketo, Salesforce, Oracle's Eloqua, and IBM Silverpop to give end users insights within the platforms they are already comfortable with using. The Kwanzoo platform utilizes a "do-it-yourself" approach to building media advertisements from banners to…N/A
Pricing
DemandScienceKwanzoo
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
DemandScienceKwanzoo
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
DemandScienceKwanzoo
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
DemandScienceKwanzoo
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
DemandScience
7.6
17 Ratings
2% below category average
Kwanzoo
-
Ratings
Audience profiling and targeting8.317 Ratings00 Ratings
Content performance analytics7.614 Ratings00 Ratings
Campaign optimization dashboard6.910 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
DemandScience
-
Ratings
Kwanzoo
10.0
2 Ratings
30% above category average
Data Transfer00 Ratings10.02 Ratings
DSP integration00 Ratings10.02 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
DemandScience
-
Ratings
Kwanzoo
8.2
2 Ratings
5% above category average
Ad campaign creation00 Ratings9.02 Ratings
Ad deployment00 Ratings8.02 Ratings
Display advertising00 Ratings9.02 Ratings
Ad display and retargeting segmentation00 Ratings7.02 Ratings
Sequence targeting00 Ratings8.02 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
DemandScience
-
Ratings
Kwanzoo
9.0
2 Ratings
15% above category average
Ad dashboards00 Ratings9.02 Ratings
Ad performance reports00 Ratings9.02 Ratings
Ad conversion tracking00 Ratings10.02 Ratings
Ad attribution reporting00 Ratings8.02 Ratings
Ad forecasting and optimization00 Ratings9.02 Ratings
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DemandScienceKwanzoo
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Score 8.7 out of 10
The Trade Desk
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Score 8.0 out of 10
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User Ratings
DemandScienceKwanzoo
Likelihood to Recommend
7.6
(75 ratings)
7.0
(2 ratings)
Likelihood to Renew
6.0
(2 ratings)
9.1
(1 ratings)
Usability
6.2
(3 ratings)
-
(0 ratings)
Support Rating
6.9
(69 ratings)
-
(0 ratings)
Implementation Rating
4.5
(3 ratings)
-
(0 ratings)
User Testimonials
DemandScienceKwanzoo
Likelihood to Recommend
DemandScience
Demand Science did deliver the quantity of leads without issue. The data for a few was not accurate (bounced when following up). But they agreed to make good by providing substitute leads to meet the quota. Towards the end of my project, they lost a few folks, and so the end of my campaign got a little rough as they were taking over some assignments midway. But we ultimately completed the SOW. I will say that the leads did not perform well in our email cadence - none converted. However, this was a test of the concept for us. Content syndication had a lower cost per qualified lead than some other tactics, so we tested it. Your results may vary, based on your follow-up and your market.
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Kwanzoo, Inc.
Well Suited:
  • ABM Targeting
  • ABM Reach
  • Engagement with Targeted Accounts
  • Improved efficiency of retargeting spend
  • Full service is available if staff is limited
  • Reporting and Analytics
  • Connectivity to other engagement platforms
  • S3, Eloqua CDO or Salesforce feed for purposes of analysis or AI
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Pros
DemandScience
  • The initial pitch and contact from Mason used "show me you know me" well, which we felt was a good sign of company culture and approach to database marketing.
  • Delivery of leads was ahead of schedule.
  • They set expectations, and then delivered what they said they would.
  • The leads matched our criteria as agreed.
  • Regular check ins and catch ups, and patience when thing were taking a bit of time to get sorted here.
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Kwanzoo, Inc.
  • Price
  • Tools for analysis
  • Data management
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Cons
DemandScience
  • We would like to see more proactive communication on what's working and what's not without requiring a meeting - regular reporting cadence to assess asset quality
  • A dashboard view might be nice as well, again, so we can look at an asset and see how it's performing (or if it isn't) without having to wait on a rep to pull a report or schedule a walkthrough
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Kwanzoo, Inc.
  • The UI is not as intuitive as I would like.
  • I left before they rolled out the automated ABM targeting analysis but the data from the Beta was incredible.
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Likelihood to Renew
DemandScience
Our executives decided to not renew because we were not seeing the ROI they were looking for. However, our executives did not make the best decisions on the data Demand Science provided.
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Kwanzoo, Inc.
No longer at this company but will absolutely invest with Kwanzoo in my next roll.
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Usability
DemandScience
The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.
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Kwanzoo, Inc.
No answers on this topic
Support Rating
DemandScience
Our rep is always available and quickly responds to any question we have. I haven't worked with other partners who are as proactive and excited to help us as our DemandScience rep is. He reaches out with new ideas and suggestions frequently. They are happy to make any changes needed to the campaigns and make those changes quickly and efficiently. They work well with our execution agency, but are also happy to meet with us directly to provide insights and support.
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Kwanzoo, Inc.
No answers on this topic
Implementation Rating
DemandScience
They did extremely well. However, our executives did a poor job in defining our ICP so we didn't get the maximum benefit out of it.
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Kwanzoo, Inc.
No answers on this topic
Alternatives Considered
DemandScience
I've not used another content syndication company, and I probably won't after the lack of results we've had. I have used direct email organizations, and they are stronger but also more expensive, so you have to weigh your priorities. I could see if you were selling a specific product or software and how this could be beneficial, but I'd steer away from it for services.
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Kwanzoo, Inc.
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Return on Investment
DemandScience
  • We have been able to grow our lead numbers with high quality leads at a reasonable cost
  • We have been able to generate just the leads we want to support our Business Development team
  • We have been able to get our content in front of our specific TAL
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Kwanzoo, Inc.
  • We managed to reduce costs in about 32% of the customer.
  • Increased engagement in ad reach by 18%
  • Our team was communicating better
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ScreenShots