DemandScience vs. LeanData

DemandScience Activate is well suited for inclusion in paid media programs where there is an account-based focus. It's great to be able to pinpoint exactly the personas, job titles, and seniorities of those you're reaching, and see those names come through in acquisition reports. We see success in driving the right title paths into our database for nurturing.

Incentivized

The value of LeanData directly correlates with:

1. Lead volume.
2. Sales role complexity (AEs vs. SDRs vs. Inside Sales).
3. Territory complexity (trying to route based on a combo of industry, geography, company size, and so on).
4. Account complexity (selling to large corporate entities with many subsidiaries that may be "owned" by different folks in your organization).

LeanData is not a valuable solution when you have a small sales team following up with a low volume of leads based on simple logic (e.g. round-robin).

Incentivized

• They understand the marketing funnel and have created product to support each step of the journey.
• DemandScience is agile in how they work with their clients. They were willing to modify their processes to accommodate ours.
• Sales does a good job of identifying our needs and making product recommendations.

Incentivized

• The Audit Log of each lead and what decision point/actions.
• The matching algorithm is so accurate and flexible
• The Support team is 2nd to None. Best I've experienced in the industry.

Incentivized

• We would like to see more proactive communication on what's working and what's not without requiring a meeting - regular reporting cadence to assess asset quality
• A dashboard view might be nice as well, again, so we can look at an asset and see how it's performing (or if it isn't) without having to wait on a rep to pull a report or schedule a walkthrough

Incentivized

• Updating new territory mapping is a little arduous. Mostly it's time-consuming, but based on how sophisticated the rest of their solution is, I would think this could be a little slicker.

Incentivized

Our executives decided to not renew because we were not seeing the ROI they were looking for. However, our executives did not make the best decisions on the data Demand Science provided.

Incentivized

The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.

Incentivized

I enjoyed working with the initial rep and campaign manager, but as the campaign manager left the company, there was a gap in expertise and customer care. This drop-off in quality of care was notified internally and caused team members to raise concerns. Hopefully, we will see improvements with the most recent change in campaign managers.

Incentivized

The team is responsive and quick. The training process was patient and thorough. I felt confident using the tool after the two-week implementation period. The initial processing of our existing leads was painfully slow, but the team worked hard to help reduce the friction of that initial implementation process. Post-implementation, the team is helpful and responsive to the question.

Incentivized

They did extremely well. However, our executives did a poor job in defining our ICP so we didn't get the maximum benefit out of it.

Incentivized

The quality of leads that we got from INFUSE media was truly horrible. The leads often did not meet our qualifications set that would qualify them as MQLs and if they did, when they were reached out to, we were told they had no interest in converting and that they didn't even remember clicking the ad. So, we did not know for sure where the leads came from and we could not convert them. None of this is a problem with DemandScience.

Incentivized

Compared to SFDC out-of-the-box routing it is far superior. Giving you the ability to quickly make changes on the fly and test in a sandbox environment. The ability to troubleshoot leads and how they are routed is also a plus. Built-in email alerts also reduce the amount of technical debt in SFDC.

Incentivized

• We have been able to grow our lead numbers with high quality leads at a reasonable cost
• We have been able to generate just the leads we want to support our Business Development team
• We have been able to get our content in front of our specific TAL

Incentivized

• Using the lead routing module has cut down the time I spend making changes to the logic by 90%, while also increasing the accuracy of changes by validating them.
• I am now able to investigate why a lead routed a certain way in a way I never was previously, helping our business to determine any tweaks to our current set-up.

Incentivized