DemandScience vs. Adobe Marketo Engage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
DemandScience
Score 7.7 out of 10
N/A
DemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.N/A
Adobe Marketo Engage
Score 8.2 out of 10
N/A
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.N/A
Pricing
DemandScienceAdobe Marketo Engage
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
DemandScienceAdobe Marketo Engage
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
DemandScienceAdobe Marketo Engage
Considered Both Products
DemandScience
Chose DemandScience
Similar offering to other content syndication offerings. Of 12 tested partners in the last year, DS ranked 7th in Opportunity Rate and 4th on CPL rate.
Chose DemandScience
The leads that we have received from DemandScience have been of excellent quality and a lower overall cost that previous vendors.
Chose DemandScience
A free 14-day demo and the overall cost of the platform is lower than its competitors, thus resulting in better ROI.
Chose DemandScience
They are all comparative in terms of features but DemandScience has the most flexibility in terms of accepting returns, their CPL, and overall thought strategy. We have another partner we work with who once the contract was signed, I've never heard from our account team other …
Chose DemandScience
Both very good organisations to work with.
Adobe Marketo Engage

No answer on this topic

Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
DemandScienceAdobe Marketo Engage
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
DemandScience
7.6
17 Ratings
2% below category average
Adobe Marketo Engage
-
Ratings
Audience profiling and targeting8.317 Ratings00 Ratings
Content performance analytics7.614 Ratings00 Ratings
Campaign optimization dashboard6.910 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
DemandScience
-
Ratings
Adobe Marketo Engage
8.1
979 Ratings
4% above category average
WYSIWYG email editor00 Ratings7.5888 Ratings
Dynamic content00 Ratings7.6865 Ratings
Ability to test dynamic content00 Ratings7.8843 Ratings
Landing pages00 Ratings8.1905 Ratings
A/B testing00 Ratings7.9891 Ratings
Mobile optimization00 Ratings7.8863 Ratings
Email deliverability reporting00 Ratings8.1947 Ratings
List management00 Ratings8.8944 Ratings
Triggered drip sequences00 Ratings9.0854 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
DemandScience
-
Ratings
Adobe Marketo Engage
8.7
947 Ratings
12% above category average
Lead nurturing automation00 Ratings8.8922 Ratings
Lead scoring and grading00 Ratings8.8897 Ratings
Data quality management00 Ratings8.7895 Ratings
Automated sales alerts and tasks00 Ratings8.7850 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
DemandScience
-
Ratings
Adobe Marketo Engage
7.9
876 Ratings
4% above category average
Calendaring00 Ratings7.5708 Ratings
Event/webinar marketing00 Ratings8.3836 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
DemandScience
-
Ratings
Adobe Marketo Engage
7.4
545 Ratings
1% below category average
Social sharing and campaigns00 Ratings7.5536 Ratings
Social profile integration00 Ratings7.3375 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
DemandScience
-
Ratings
Adobe Marketo Engage
7.5
949 Ratings
0% above category average
Dashboards00 Ratings7.3891 Ratings
Standard reports00 Ratings7.8929 Ratings
Custom reports00 Ratings7.4884 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
DemandScience
-
Ratings
Adobe Marketo Engage
8.5
939 Ratings
11% above category average
API00 Ratings8.5807 Ratings
Role-based workflow & approvals00 Ratings8.5685 Ratings
Customizability00 Ratings7.9831 Ratings
Integration with Salesforce.com00 Ratings9.1808 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.6271 Ratings
Integration with SugarCRM00 Ratings8.2173 Ratings
Best Alternatives
DemandScienceAdobe Marketo Engage
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Vyond
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Score 8.7 out of 10
Vbout
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Score 9.4 out of 10
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Vyond
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Score 8.7 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Vyond
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Score 8.7 out of 10
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Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DemandScienceAdobe Marketo Engage
Likelihood to Recommend
7.6
(75 ratings)
8.5
(1129 ratings)
Likelihood to Renew
6.0
(2 ratings)
9.0
(146 ratings)
Usability
6.2
(3 ratings)
8.0
(98 ratings)
Availability
-
(0 ratings)
9.0
(25 ratings)
Performance
-
(0 ratings)
9.0
(30 ratings)
Support Rating
6.9
(69 ratings)
8.8
(89 ratings)
In-Person Training
-
(0 ratings)
10.0
(12 ratings)
Online Training
-
(0 ratings)
6.7
(29 ratings)
Implementation Rating
4.5
(3 ratings)
10.0
(37 ratings)
Configurability
-
(0 ratings)
6.0
(6 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
7.9
(4 ratings)
Ease of integration
-
(0 ratings)
1.8
(9 ratings)
Product Scalability
-
(0 ratings)
7.0
(10 ratings)
Professional Services
-
(0 ratings)
9.4
(3 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(7 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(6 ratings)
User Testimonials
DemandScienceAdobe Marketo Engage
Likelihood to Recommend
DemandScience
Demand Science did deliver the quantity of leads without issue. The data for a few was not accurate (bounced when following up). But they agreed to make good by providing substitute leads to meet the quota. Towards the end of my project, they lost a few folks, and so the end of my campaign got a little rough as they were taking over some assignments midway. But we ultimately completed the SOW. I will say that the leads did not perform well in our email cadence - none converted. However, this was a test of the concept for us. Content syndication had a lower cost per qualified lead than some other tactics, so we tested it. Your results may vary, based on your follow-up and your market.
Read full review
Adobe
Adobe Marketo Engage is great for lead gen because of the out of box solutions. We import leads from Google, LinkedIn, Meta, Tradeshows, and web forms. It allows me to track leads from the moment they enter the system to the point where they become customers. I use it to score leads, segment them, and nurture them with targeted content. It's especially useful as a B2B organization.
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Pros
DemandScience
  • The initial pitch and contact from Mason used "show me you know me" well, which we felt was a good sign of company culture and approach to database marketing.
  • Delivery of leads was ahead of schedule.
  • They set expectations, and then delivered what they said they would.
  • The leads matched our criteria as agreed.
  • Regular check ins and catch ups, and patience when thing were taking a bit of time to get sorted here.
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Adobe
  • Like I have said Marketo has been very helpful by helping us to connect us with our customers and keeps them coming back, hence saving time, effort and resources.
  • Let AI build predictive audience and segments easily.
  • Personalize experience with active listening and triggered content.
  • 24/7 responsive support and service team.
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Cons
DemandScience
  • We would like to see more proactive communication on what's working and what's not without requiring a meeting - regular reporting cadence to assess asset quality
  • A dashboard view might be nice as well, again, so we can look at an asset and see how it's performing (or if it isn't) without having to wait on a rep to pull a report or schedule a walkthrough
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Adobe
  • Marketo's email editor is basic in comparison to other cheaper alternatives out there.
  • Marketo doesn't work as well in B2C scenarios as it does in B2B. One of the painpoints of this is it's difficult to showcase a selection of product recommendations based on purchase behaviour without a very time consuming workaround. It's manageable if you're only selling a handful of products, but it's inefficient when dealing with a large catalogue.
  • Marketo's form and landing page builder are also behind the times. Perhaps not as bad as the Salesforce Marketing Cloud platform, but for an enterprise company the product should be much better.
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Likelihood to Renew
DemandScience
Our executives decided to not renew because we were not seeing the ROI they were looking for. However, our executives did not make the best decisions on the data Demand Science provided.
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Adobe
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
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Usability
DemandScience
The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.
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Adobe
In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.
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Reliability and Availability
DemandScience
No answers on this topic
Adobe
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
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Performance
DemandScience
No answers on this topic
Adobe
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
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Support Rating
DemandScience
Our rep is always available and quickly responds to any question we have. I haven't worked with other partners who are as proactive and excited to help us as our DemandScience rep is. He reaches out with new ideas and suggestions frequently. They are happy to make any changes needed to the campaigns and make those changes quickly and efficiently. They work well with our execution agency, but are also happy to meet with us directly to provide insights and support.
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Adobe
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
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In-Person Training
DemandScience
No answers on this topic
Adobe
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
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Online Training
DemandScience
No answers on this topic
Adobe
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
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Implementation Rating
DemandScience
They did extremely well. However, our executives did a poor job in defining our ICP so we didn't get the maximum benefit out of it.
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Adobe
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities. 2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools 3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses). 4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
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Alternatives Considered
DemandScience
I've not used another content syndication company, and I probably won't after the lack of results we've had. I have used direct email organizations, and they are stronger but also more expensive, so you have to weigh your priorities. I could see if you were selling a specific product or software and how this could be beneficial, but I'd steer away from it for services.
Read full review
Adobe
Prior to Marketo, we used SharpSpring. I will say that SharpSpring is more intuitive to use than Marketo, but it has much less functionality. If you have the time to really learn Marketo, it has much more to offer as well as many more options to customize the solution to your exact needs.
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Contract Terms and Pricing Model
DemandScience
No answers on this topic
Adobe
The total cost is a little bit higher than we expected.
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Scalability
DemandScience
No answers on this topic
Adobe
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
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Return on Investment
DemandScience
  • We have been able to grow our lead numbers with high quality leads at a reasonable cost
  • We have been able to generate just the leads we want to support our Business Development team
  • We have been able to get our content in front of our specific TAL
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Adobe
  • Generated a 35% higher return on investment (ROI) in demand generation in the company.
  • The focus on the accounts that presented a greater sales potential, allowed us to prioritize and reduce costs by 20 Million USD.
  • Being personal and optimized. reduced efforts towards a more personalized customer experience, in working hours by almost 100 h.
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ScreenShots

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noise