Likelihood to Recommend
DemandScience Activate is well suited for inclusion in paid media programs where there is an account-based focus. It's great to be able to pinpoint exactly the personas, job titles, and seniorities of those you're reaching, and see those names come through in acquisition reports. We see success in driving the right title paths into our database for nurturing.
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Metadata is well suited when you have a really large ad budget (>50k per month at least). This is because the power of metadata lies in the ability to quickly set up and run a large number of experiments (combinations of channel, audience, creative, and conversion assets). To evaluate these variations, all of them need a large number of impressions, clicks, and conversions to be statistically relevant. If your budget is smaller, you will either have a very small number of experiments (not fully utilizing the power of metadata), or your experiments will not have enough clicks to make informed decisions. We had expected a better explanation of this from metadata before signing up.
Read full review Pros They understand the marketing funnel and have created product to support each step of the journey. DemandScience is agile in how they work with their clients. They were willing to modify their processes to accommodate ours. Sales does a good job of identifying our needs and making product recommendations. Read full review Best paid ops tool I've ever used (and I've used a lot): we can launch a new LinkedIn & Facebook campaign in minutes. Lead gen ops: no more dealing with broken zapier zaps, we are able to automate pushing native lead gen leads directly to our CRM. Attribution: see influenced & triggered opportunities/CW deals Multivariate testing: Metadata scales audience, ad, creative testing so you learn what performs much faster than manual process Read full review Cons We would like to see more proactive communication on what's working and what's not without requiring a meeting - regular reporting cadence to assess asset quality A dashboard view might be nice as well, again, so we can look at an asset and see how it's performing (or if it isn't) without having to wait on a rep to pull a report or schedule a walkthrough Read full review If you don't have a large budget and audience it's hard to meaningfully optimize. If I have 4 ad creatives, to 2 audience groups on FB and LinkedIn, that creates 16 experiments, each of which needs an ample enough budget, say $40/day, that's now $640 per day or $19K per month. Limited ability to edit ads after they've been launched. You usually have to stop the ad, clone it, and launch a new campaign. Can't add new ads to existing campaigns which limits the ability to optimize. If I start an MD campaign with 4 ads, and in a few weeks we see that one is working well and the other 2 are not performing, I can pause those (or it can autopause by rules), but I can't add 2 more new creatives to the mix against the high performer. I'd have to either stop the high performer, and recreate it in a new campaign (losing likes and comments), OR - leave the high performer in the first campaign, and create. a second campaign with the new ones, which will only optimize against each other. Limited to a single conversion event on a landing page. I'm not able to choose either a Demo Request OR a Sign-Up conversion, I can only choose one. Google search ads are doable but aren't necessarily more feature-rich or easy-to use than native, so there's no value added to doing it through Metadata in my opinion aside from unifying ad reporting. Read full review Likelihood to Renew
Our executives decided to not renew because we were not seeing the ROI they were looking for. However, our executives did not make the best decisions on the data Demand Science provided.
Read full review Usability
The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.
Read full review Support Rating
I enjoyed working with the initial rep and campaign manager, but as the campaign manager left the company, there was a gap in expertise and customer care. This drop-off in quality of care was notified internally and caused team members to raise concerns. Hopefully, we will see improvements with the most recent change in campaign managers.
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Metadata's customer support is a difference-maker! They really do care how well your campaigns perform and will help you improve them.
Senior Director, Demand Generation and Digital Marketing
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They did extremely well. However, our executives did a poor job in defining our ICP so we didn't get the maximum benefit out of it.
Read full review Alternatives Considered
The quality of leads that we got from INFUSE media was truly horrible. The leads often did not meet our qualifications set that would qualify them as MQLs and if they did, when they were reached out to, we were told they had no interest in converting and that they didn't even remember clicking the ad. So, we did not know for sure where the leads came from and we could not convert them. None of this is a problem with DemandScience.
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We chose [Metadata.io] because it was a smaller company and could get more personalized attention. The price was better and they seemed more eager to support us. The feature set was what we were looking for and not more - it was exactly as robust as we needed it to be. Didn't want to pay for features we weren't going to use.
Read full review Return on Investment We have been able to grow our lead numbers with high quality leads at a reasonable cost We have been able to generate just the leads we want to support our Business Development team We have been able to get our content in front of our specific TAL Read full review Huge decrease in CPLs, CPMQL and Cost Per Opportunity Big improvement in MQL to SQL rates 90%+ of our leads from paid social now have valid business emails, before it was like 30% Saving us hundreds of hours over the course of the next year doing daily manual optimization and budget management tasks for us so we can focus on strategy and testing new things Read full review ScreenShots