Likelihood to Recommend
DemandScience Activate is well suited for inclusion in paid media programs where there is an account-based focus. It's great to be able to pinpoint exactly the personas, job titles, and seniorities of those you're reaching, and see those names come through in acquisition reports. We see success in driving the right title paths into our database for nurturing.
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I believe it is perfect for media and advertising. Gets our sales team to the right contacts and often the correct titles and emails
Read full review Pros They understand the marketing funnel and have created product to support each step of the journey. DemandScience is agile in how they work with their clients. They were willing to modify their processes to accommodate ours. Sales does a good job of identifying our needs and making product recommendations. Read full review The list provides specific emails, phone numbers, and titles for individual contacts. This is a major help in the corporate sales world as finding the right contact is everything. The List provides an awesome search function that allows for advanced searching of industries, brands, and contacts. The search function is perfect for boiling down exactly who or what I'm looking for, and also helps to generate new sales ideas. The List does a very cool job of providing cool examples of creative and ad spots used in current campaigns. This is an excellent tool for brainstorming and creating proposals. This function is also fully searchable and easy to look through. Read full review Cons We would like to see more proactive communication on what's working and what's not without requiring a meeting - regular reporting cadence to assess asset quality A dashboard view might be nice as well, again, so we can look at an asset and see how it's performing (or if it isn't) without having to wait on a rep to pull a report or schedule a walkthrough Read full review It would be nice if it were easier to get permission from contacts to be contacted It would also be nice if contacts on the list had an opt in preference Read full review Likelihood to Renew
Our executives decided to not renew because we were not seeing the ROI they were looking for. However, our executives did not make the best decisions on the data Demand Science provided.
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It delivers on its promise
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The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.
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I enjoyed working with the initial rep and campaign manager, but as the campaign manager left the company, there was a gap in expertise and customer care. This drop-off in quality of care was notified internally and caused team members to raise concerns. Hopefully, we will see improvements with the most recent change in campaign managers.
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They did extremely well. However, our executives did a poor job in defining our ICP so we didn't get the maximum benefit out of it.
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The quality of leads that we got from INFUSE media was truly horrible. The leads often did not meet our qualifications set that would qualify them as MQLs and if they did, when they were reached out to, we were told they had no interest in converting and that they didn't even remember clicking the ad. So, we did not know for sure where the leads came from and we could not convert them. None of this is a problem with DemandScience.
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I have never used a different subscription style product. My other experiences with sales research has had me using LinkedIn and Google in a very rudimentary fashion. The List is light years ahead of anything I was doing otherwise.
Read full review Return on Investment We have been able to grow our lead numbers with high quality leads at a reasonable cost We have been able to generate just the leads we want to support our Business Development team We have been able to get our content in front of our specific TAL Read full review Fast lead identification Great lead qualification Actionable info Read full review ScreenShots