DemandScience vs. Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)

DemandScience Activate is well suited for inclusion in paid media programs where there is an account-based focus. It's great to be able to pinpoint exactly the personas, job titles, and seniorities of those you're reaching, and see those names come through in acquisition reports. We see success in driving the right title paths into our database for nurturing.

Incentivized

It's a great tool, period. I'd recommend it to anyone who was going to take the time to utilize its varied resources. I wouldn't recommend it for an old-school agency that's not really tech savvy but for anyone looking to grow a book of business, it's an invaluable tool.

Incentivized

• They understand the marketing funnel and have created product to support each step of the journey.
• DemandScience is agile in how they work with their clients. They were willing to modify their processes to accommodate ours.
• Sales does a good job of identifying our needs and making product recommendations.

Incentivized

• I love the Prep for a Meeting module. No matter the type of meeting you are prepping for, they have great resources to help you get the yes.
• The employee education pieces are an awesome way to prepare employees for new benefit options like HSAs and HRAs.
• The Compliance Roadmap is an excellent tool and is hugely appreciated by my small and middle market clients without full HR suites.

Incentivized

• We would like to see more proactive communication on what's working and what's not without requiring a meeting - regular reporting cadence to assess asset quality
• A dashboard view might be nice as well, again, so we can look at an asset and see how it's performing (or if it isn't) without having to wait on a rep to pull a report or schedule a walkthrough

Incentivized

• It's pretty darn good and it's my fault that I don't use it as much as I should. I'd love for it somehow to integrate more into my routine but I'm not sure what Zywave could do on their end about that.

Incentivized

Our executives decided to not renew because we were not seeing the ROI they were looking for. However, our executives did not make the best decisions on the data Demand Science provided.

Incentivized

The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.

Incentivized

I enjoyed working with the initial rep and campaign manager, but as the campaign manager left the company, there was a gap in expertise and customer care. This drop-off in quality of care was notified internally and caused team members to raise concerns. Hopefully, we will see improvements with the most recent change in campaign managers.

Incentivized

They did extremely well. However, our executives did a poor job in defining our ICP so we didn't get the maximum benefit out of it.

Incentivized

The quality of leads that we got from INFUSE media was truly horrible. The leads often did not meet our qualifications set that would qualify them as MQLs and if they did, when they were reached out to, we were told they had no interest in converting and that they didn't even remember clicking the ad. So, we did not know for sure where the leads came from and we could not convert them. None of this is a problem with DemandScience.

Incentivized

Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase) is simply the gold standard in what they do, providing valuable resources to agencies and helping them stand out and look more professional. I know of no real competition in their space and they are continually adding to their resources to stay ahead of the pack.

Incentivized

• We have been able to grow our lead numbers with high quality leads at a reasonable cost
• We have been able to generate just the leads we want to support our Business Development team
• We have been able to get our content in front of our specific TAL

Incentivized

• It has helped us remain relevant and retain larger clients. I don't track things like I should, but the ROI on this investment is solid.
• Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase) gives me the confidence to go after larger clients knowing I can compete with the extra resources seen in larger shops.

Incentivized