DemandScience vs. Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
DemandScience
Score 7.7 out of 10
N/A
DemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.N/A
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
Score 8.2 out of 10
N/A
Zywave Broker Briefcase Benefits Edition has a goal of being insurance agencies' sales, marketing, and education engine. The vendor aims to help companies empower their sales team, streamline communication and win new business by using the comprehensive sales and marketing tools available in Broker Briefcase Benefits. According to the vendor, Broker Briefcase Benefits has more than 4,500 pieces of professionally written and designed content that can be branded back to your agency.N/A
Pricing
DemandScienceZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
DemandScienceZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
DemandScienceZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
Top Pros

No answers on this topic

Features
DemandScienceZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
DemandScience
7.6
17 Ratings
2% below category average
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
8.6
1 Ratings
10% above category average
Audience profiling and targeting8.317 Ratings8.01 Ratings
Content performance analytics7.614 Ratings9.01 Ratings
Campaign optimization dashboard6.910 Ratings9.01 Ratings
Closed-loop tracking and reporting00 Ratings8.01 Ratings
Competitive analytics00 Ratings9.01 Ratings
Content Creation
Comparison of Content Creation features of Product A and Product B
DemandScience
-
Ratings
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
8.6
1 Ratings
7% above category average
Ideation00 Ratings9.01 Ratings
Approval workflows00 Ratings8.01 Ratings
Content collaboration00 Ratings10.01 Ratings
Content calendar00 Ratings8.01 Ratings
Network for content licensing/production00 Ratings8.01 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
DemandScience
-
Ratings
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
9.0
1 Ratings
11% above category average
Content hub00 Ratings9.01 Ratings
Forms / Gated content00 Ratings9.01 Ratings
Content distribution00 Ratings9.01 Ratings
Content promotion00 Ratings9.01 Ratings
Content automation00 Ratings9.01 Ratings
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DemandScienceZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
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User Ratings
DemandScienceZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
Likelihood to Recommend
7.6
(75 ratings)
9.0
(1 ratings)
Likelihood to Renew
6.0
(2 ratings)
-
(0 ratings)
Usability
6.2
(3 ratings)
-
(0 ratings)
Support Rating
6.9
(69 ratings)
-
(0 ratings)
Implementation Rating
4.5
(3 ratings)
-
(0 ratings)
User Testimonials
DemandScienceZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
Likelihood to Recommend
DemandScience
Demand Science did deliver the quantity of leads without issue. The data for a few was not accurate (bounced when following up). But they agreed to make good by providing substitute leads to meet the quota. Towards the end of my project, they lost a few folks, and so the end of my campaign got a little rough as they were taking over some assignments midway. But we ultimately completed the SOW. I will say that the leads did not perform well in our email cadence - none converted. However, this was a test of the concept for us. Content syndication had a lower cost per qualified lead than some other tactics, so we tested it. Your results may vary, based on your follow-up and your market.
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Zywave
It's a great tool, period. I'd recommend it to anyone who was going to take the time to utilize its varied resources. I wouldn't recommend it for an old-school agency that's not really tech savvy but for anyone looking to grow a book of business, it's an invaluable tool.
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Pros
DemandScience
  • The initial pitch and contact from Mason used "show me you know me" well, which we felt was a good sign of company culture and approach to database marketing.
  • Delivery of leads was ahead of schedule.
  • They set expectations, and then delivered what they said they would.
  • The leads matched our criteria as agreed.
  • Regular check ins and catch ups, and patience when thing were taking a bit of time to get sorted here.
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Zywave
  • I love the Prep for a Meeting module. No matter the type of meeting you are prepping for, they have great resources to help you get the yes.
  • The employee education pieces are an awesome way to prepare employees for new benefit options like HSAs and HRAs.
  • The Compliance Roadmap is an excellent tool and is hugely appreciated by my small and middle market clients without full HR suites.
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Cons
DemandScience
  • We would like to see more proactive communication on what's working and what's not without requiring a meeting - regular reporting cadence to assess asset quality
  • A dashboard view might be nice as well, again, so we can look at an asset and see how it's performing (or if it isn't) without having to wait on a rep to pull a report or schedule a walkthrough
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Zywave
  • It's pretty darn good and it's my fault that I don't use it as much as I should. I'd love for it somehow to integrate more into my routine but I'm not sure what Zywave could do on their end about that.
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Likelihood to Renew
DemandScience
Our executives decided to not renew because we were not seeing the ROI they were looking for. However, our executives did not make the best decisions on the data Demand Science provided.
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Zywave
No answers on this topic
Usability
DemandScience
The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.
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Zywave
No answers on this topic
Support Rating
DemandScience
Our rep is always available and quickly responds to any question we have. I haven't worked with other partners who are as proactive and excited to help us as our DemandScience rep is. He reaches out with new ideas and suggestions frequently. They are happy to make any changes needed to the campaigns and make those changes quickly and efficiently. They work well with our execution agency, but are also happy to meet with us directly to provide insights and support.
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Zywave
No answers on this topic
Implementation Rating
DemandScience
They did extremely well. However, our executives did a poor job in defining our ICP so we didn't get the maximum benefit out of it.
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Zywave
No answers on this topic
Alternatives Considered
DemandScience
I've not used another content syndication company, and I probably won't after the lack of results we've had. I have used direct email organizations, and they are stronger but also more expensive, so you have to weigh your priorities. I could see if you were selling a specific product or software and how this could be beneficial, but I'd steer away from it for services.
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Zywave
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase) is simply the gold standard in what they do, providing valuable resources to agencies and helping them stand out and look more professional. I know of no real competition in their space and they are continually adding to their resources to stay ahead of the pack.
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Return on Investment
DemandScience
  • We have been able to grow our lead numbers with high quality leads at a reasonable cost
  • We have been able to generate just the leads we want to support our Business Development team
  • We have been able to get our content in front of our specific TAL
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Zywave
  • It has helped us remain relevant and retain larger clients. I don't track things like I should, but the ROI on this investment is solid.
  • Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase) gives me the confidence to go after larger clients knowing I can compete with the extra resources seen in larger shops.
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ScreenShots

Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase) Screenshots

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