Klarity by DemandScience vs. Veeva OpenData

If you're using the system for lead generation and intent data, it is great. If you're able to create a CRM integration to actively pull an ABM intent data list, you'll be able to track changes in intent search to reach criteria to interact and reach out for when a buyer is ready. A lot like marketing scoring rules for interacting with your website or from a whitepaper download, intent data is great to utilize for reaching out to potential clients when the time is right. And sales is sometimes knowing when the time is right.

Incentivized

We have used the data for the Top 5 EU countries. The Veeva open data is mostly incomplete for many countries and doesn't provide any other associated data for analysis.

Incentivized

• Identifies companies within a particular industry
• Presents intent data

Incentivized

• Better UI for selecting fields within a filter interface E.G., tech Install, and have the fields appear immediately.
• Be able to deselect a filter box without needing to deselect sub-filter features within.

Incentivized

Fine but could be improved. There are some issues with selecting contacts etc. that could be sorted out without much fuss.

Incentivized

Kasper or other similar ones are more for targetted research. In terms of large lists DemandScience is fine just requires some combing through the data.

Incentivized

Veeva data quality is poor and not complete when compared with IQVIA.

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• Cost neutral I'd assess at this point.

Incentivized