DemandWorks Media vs. Influ2

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
DemandWorks Media
Score 9.7 out of 10
N/A
DemandWorks Media, headquartered in Chicago, offers customer acquisition services for complex sales processes: DemandWorks’ demand generation programs enable users to deliver content to targeted buyers at the right time, on any device. With personalized user experience, dynamic content, predictive targeting, mobile optimization, and custom ‘pay for performance’ pricing, DemandWorks Media boasts a ‘guaranteed response’ with high conversion rates.N/A
Influ2
Score 9.7 out of 10
Mid-Size Companies (51-1,000 employees)
Influ2 is a first person-based marketing platform, presenting a new approach to account-based marketing. The solution enables B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level. The company boasts 75+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA, Capgemini, and Episerver. Influ2 runs offices in NY and CA, with 50+ employees on board. Influ2 platform allows users…N/A
Pricing
DemandWorks MediaInflu2
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
DemandWorks MediaInflu2
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing is based on the number of people targeted by a client.
More Pricing Information
Community Pulse
DemandWorks MediaInflu2
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
DemandWorks MediaInflu2
Engagement
Comparison of Engagement features of Product A and Product B
DemandWorks Media
-
Ratings
Influ2
8.6
2 Ratings
6% above category average
Automated routing and prioritization00 Ratings10.01 Ratings
Customer interaction histories00 Ratings7.31 Ratings
Engagement data tracking00 Ratings8.52 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
DemandWorks Media
-
Ratings
Influ2
8.9
2 Ratings
14% above category average
Ad campaign creation00 Ratings8.92 Ratings
Display advertising00 Ratings10.01 Ratings
Social advertising00 Ratings8.92 Ratings
Ad reporting and analytics00 Ratings7.82 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
DemandWorks Media
-
Ratings
Influ2
10.0
1 Ratings
25% above category average
Behavioral visitor segmentation00 Ratings10.01 Ratings
ABM sales intelligence00 Ratings10.01 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
DemandWorks Media
-
Ratings
Influ2
10.0
1 Ratings
17% above category average
Automated workflow & orchestration00 Ratings10.01 Ratings
Best Alternatives
DemandWorks MediaInflu2
Small Businesses
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Score 9.0 out of 10
Leadfeeder
Leadfeeder
Score 7.3 out of 10
Medium-sized Companies

No answers on this topic

Folloze
Folloze
Score 9.4 out of 10
Enterprises

No answers on this topic

Folloze
Folloze
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DemandWorks MediaInflu2
Likelihood to Recommend
9.0
(1 ratings)
8.9
(4 ratings)
User Testimonials
DemandWorks MediaInflu2
Likelihood to Recommend
DemandWorks Media
My account rep will always find the best "personas" for our campaign. If I were to give him Engineers & developers as a target, he'd come back with more granular targeting that can be added to the campaign so that we're actually reaching the people that we want on our lists. This makes our client's jobs so much easier because the leads are of quality and they see high conversion rates when they run their own initiatives.
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Influ2
We’ve seen a huge engagement boost in our person-based campaigns, compared to traditional ABM campaigns.
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Pros
DemandWorks Media
  • Deliver Quality Leads.
  • Reps have great communication and are always willing to help.
  • Always giving recommendations on how to better this campaign if it is one that has a larger audience size.
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Influ2
  • We only spend money on targeting relevant people, our decision makers
  • We get to see who is engaging with our content and identify engaged prospects that our sales should go after
  • We had a noticeable drop of CPL under the guidance of Influ2 customer success
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Cons
DemandWorks Media
  • I think their demand pro feature is cool but it doesn't quite function as well as their ABM feature. Seems like it's just impression dumping
  • Their self-service site is not that user-friendly. There could be room for improvement
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Influ2
  • No integration with Mailchimp.
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Alternatives Considered
DemandWorks Media
I haven't used any products like DemandWorks, but I have used Facebook and LinkedIn as a vehicle to drive lead generation and they're not as good as DemandWorks. We'd typically see CPLs in the $100s for these platforms, but DemandWorks never quotes us a CPL higher than $70, and the leads are always guaranteed.
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Influ2
When talking about specifically ABM INFLU2 ranks on first for me as it is easy to use and setup in accordance with other software. Also the leads generated are quality leads. Each campaign can be personalized and reports of each campaign give a detailed idea of how the campaign has performed.
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Return on Investment
DemandWorks Media
  • Quality leads that our clients love
  • DemandPro isn't the best ROI if you're looking at on-site engagement
  • ability to run tons of campaigns with them at one time
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Influ2
  • We are using Influ2 to generate demand, identify the most engaged contacts from the target audience and pass them to sales. Since we offer a variety of products, Influ2 also lets us identify buyer intent in a particular product and reach out to the prospect with the right value.
Read full review
ScreenShots

Influ2 Screenshots

Screenshot of Building a custom audience.
Audiences are created by criteria or by uploading a list as a file, or by simply connecting a CRM systemScreenshot of Reviewing the audience.
The list can be viewed and any edits can be applied as needed.Screenshot of Uploading banners.
Banners in required dimensions can be added, and will be placed across Google Ads, LinkedIn, Facebook, Twitter, Yahoo, and other platforms.Screenshot of Uploading videos.
Videos in required dimensions can be added and will be shared across media platforms.Screenshot of Tracking engagement across all the campaigns.
Impressions, clicks, and visits of every person that has been reached across all the campaigns are tracked.Screenshot of Campaign performance.
Campaign engagements are monitored from a dashboard.