DemandWorks Media vs. KickFire

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
DemandWorks Media
Score 9.7 out of 10
N/A
DemandWorks Media, headquartered in Chicago, offers customer acquisition services for complex sales processes: DemandWorks’ demand generation programs enable users to deliver content to targeted buyers at the right time, on any device. With personalized user experience, dynamic content, predictive targeting, mobile optimization, and custom ‘pay for performance’ pricing, DemandWorks Media boasts a ‘guaranteed response’ with high conversion rates.N/A
KickFire
Score 9.0 out of 10
N/A
KickFire’sB2B solutions provide account-level information such as industry, revenue, employee count, and more based on an IP address. KickFire’s proprietary TWIN Caching® technology and robust firmographic database deliver business intelligence for first-party intent, content personalization, account-based marketing, predictive/intent, data enrichment, and much more. KickFire offers IP address intelligence and B2B firmographic data through its LIVE Leads platform, API, and integrations…N/A
Pricing
DemandWorks MediaKickFire
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
DemandWorks MediaKickFire
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
DemandWorks MediaKickFire
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
DemandWorks MediaKickFire
Prospecting
Comparison of Prospecting features of Product A and Product B
DemandWorks Media
-
Ratings
KickFire
8.5
2 Ratings
12% above category average
Identification of new leads00 Ratings9.02 Ratings
List quality00 Ratings8.02 Ratings
List upload/download00 Ratings8.02 Ratings
Load time/data access00 Ratings9.02 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
DemandWorks Media
-
Ratings
KickFire
7.3
2 Ratings
3% below category average
Contact information00 Ratings6.02 Ratings
Company information00 Ratings8.02 Ratings
Industry information00 Ratings8.02 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
DemandWorks Media
-
Ratings
KickFire
8.0
2 Ratings
8% above category average
Salesforce integration00 Ratings8.01 Ratings
Company/business profiles00 Ratings8.02 Ratings
Automatic data refresh00 Ratings8.02 Ratings
Filters and segmentation00 Ratings8.02 Ratings
Best Alternatives
DemandWorks MediaKickFire
Small Businesses
Smith.ai Live Website Chat
Smith.ai Live Website Chat
Score 9.0 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies

No answers on this topic

Lead411
Lead411
Score 9.1 out of 10
Enterprises

No answers on this topic

D&B Hoovers
D&B Hoovers
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DemandWorks MediaKickFire
Likelihood to Recommend
9.0
(1 ratings)
9.0
(3 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(1 ratings)
Usability
-
(0 ratings)
9.0
(1 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Support Rating
-
(0 ratings)
8.0
(1 ratings)
Online Training
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
Configurability
-
(0 ratings)
8.0
(1 ratings)
Ease of integration
-
(0 ratings)
8.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
DemandWorks MediaKickFire
Likelihood to Recommend
DemandWorks Media
My account rep will always find the best "personas" for our campaign. If I were to give him Engineers & developers as a target, he'd come back with more granular targeting that can be added to the campaign so that we're actually reaching the people that we want on our lists. This makes our client's jobs so much easier because the leads are of quality and they see high conversion rates when they run their own initiatives.
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KickFire
For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this
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Pros
DemandWorks Media
  • Deliver Quality Leads.
  • Reps have great communication and are always willing to help.
  • Always giving recommendations on how to better this campaign if it is one that has a larger audience size.
Read full review
KickFire
  • De-anonymizes website activity at the account (company) level.
  • Identifies net new target accounts.
  • Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
  • Gives great daily insight on watchlists you've set up.
  • Delivers every possible de-anonymized visit with little filtering for accuracy.
  • More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
  • Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.
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Cons
DemandWorks Media
  • I think their demand pro feature is cool but it doesn't quite function as well as their ABM feature. Seems like it's just impression dumping
  • Their self-service site is not that user-friendly. There could be room for improvement
Read full review
KickFire
  • Some outdated information and your credits will be used
  • Credit package sizes are not very customizable
  • A tad pricy comapred to simillar prospecting tools I've seen
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Likelihood to Renew
DemandWorks Media
No answers on this topic
KickFire
We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.
Read full review
Usability
DemandWorks Media
No answers on this topic
KickFire
It was designed for people who are business users, not tech users.
Read full review
Reliability and Availability
DemandWorks Media
No answers on this topic
KickFire
We've never had any outages in the 7+ years using the system.
Read full review
Performance
DemandWorks Media
No answers on this topic
KickFire
The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.
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Support Rating
DemandWorks Media
No answers on this topic
KickFire
They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.
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Online Training
DemandWorks Media
No answers on this topic
KickFire
The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.
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Implementation Rating
DemandWorks Media
No answers on this topic
KickFire
Don't hesitate to contact VisiStat support. They are extremely helpful.
Read full review
Alternatives Considered
DemandWorks Media
I haven't used any products like DemandWorks, but I have used Facebook and LinkedIn as a vehicle to drive lead generation and they're not as good as DemandWorks. We'd typically see CPLs in the $100s for these platforms, but DemandWorks never quotes us a CPL higher than $70, and the leads are always guaranteed.
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KickFire
I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.
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Scalability
DemandWorks Media
No answers on this topic
KickFire
We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.
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Return on Investment
DemandWorks Media
  • Quality leads that our clients love
  • DemandPro isn't the best ROI if you're looking at on-site engagement
  • ability to run tons of campaigns with them at one time
Read full review
KickFire
  • Faster lead conversion
  • Less time on LinkedIn trying to figure out DM (decision maker)
  • Increased employee efficiency
Read full review
ScreenShots

KickFire Screenshots

Screenshot of KickFire features a RESTful API builder and JSON schema that makes it simple to query by IP, domain, or company.