DemandWorks Media vs. Lead Liaison

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
DemandWorks Media
Score 9.8 out of 10
N/A
DemandWorks Media, headquartered in Chicago, offers customer acquisition services for complex sales processes: DemandWorks’ demand generation programs enable users to deliver content to targeted buyers at the right time, on any device. With personalized user experience, dynamic content, predictive targeting, mobile optimization, and custom ‘pay for performance’ pricing, DemandWorks Media boasts a ‘guaranteed response’ with high conversion rates.N/A
Lead Liaison
Score 9.1 out of 10
Mid-Size Companies (51-1,000 employees)
Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.
$250
per month
Pricing
DemandWorks MediaLead Liaison
Editions & Modules
No answers on this topic
Inbound Marketing
$250
per month
Sales Enablement
$450
per month 5 users
Omnibound Marketing
$780
per month
Lifecycle Marketing
$1,500
per month
Event Lead Management
starting at $2000
Offerings
Pricing Offerings
DemandWorks MediaLead Liaison
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$499 Depends on package
Additional Details
More Pricing Information
Community Pulse
DemandWorks MediaLead Liaison
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
DemandWorks MediaLead Liaison
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
DemandWorks Media
-
Ratings
Lead Liaison
8.8
8 Ratings
12% above category average
WYSIWYG email editor00 Ratings9.08 Ratings
Dynamic content00 Ratings8.57 Ratings
Ability to test dynamic content00 Ratings8.27 Ratings
Landing pages00 Ratings8.77 Ratings
A/B testing00 Ratings8.75 Ratings
Mobile optimization00 Ratings9.06 Ratings
Email deliverability reporting00 Ratings9.37 Ratings
List management00 Ratings8.88 Ratings
Triggered drip sequences00 Ratings9.05 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
DemandWorks Media
-
Ratings
Lead Liaison
9.0
8 Ratings
15% above category average
Lead nurturing automation00 Ratings9.58 Ratings
Lead scoring and grading00 Ratings9.08 Ratings
Data quality management00 Ratings8.87 Ratings
Automated sales alerts and tasks00 Ratings8.87 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
DemandWorks Media
-
Ratings
Lead Liaison
8.9
6 Ratings
16% above category average
Calendaring00 Ratings8.86 Ratings
Event/webinar marketing00 Ratings9.06 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
DemandWorks Media
-
Ratings
Lead Liaison
8.8
6 Ratings
16% above category average
Social sharing and campaigns00 Ratings9.06 Ratings
Social profile integration00 Ratings8.56 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
DemandWorks Media
-
Ratings
Lead Liaison
9.2
7 Ratings
20% above category average
Dashboards00 Ratings9.07 Ratings
Standard reports00 Ratings9.37 Ratings
Custom reports00 Ratings9.37 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
DemandWorks Media
-
Ratings
Lead Liaison
8.5
8 Ratings
11% above category average
API00 Ratings8.88 Ratings
Role-based workflow & approvals00 Ratings8.56 Ratings
Customizability00 Ratings8.07 Ratings
Integration with Salesforce.com00 Ratings8.06 Ratings
Integration with Microsoft Dynamics CRM00 Ratings9.04 Ratings
Integration with SugarCRM00 Ratings9.03 Ratings
Best Alternatives
DemandWorks MediaLead Liaison
Small Businesses
Smith.ai Live Website Chat
Smith.ai Live Website Chat
Score 9.0 out of 10
Vbout
Vbout
Score 9.6 out of 10
Medium-sized Companies

No answers on this topic

PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises

No answers on this topic

PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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User Ratings
DemandWorks MediaLead Liaison
Likelihood to Recommend
9.0
(1 ratings)
9.1
(8 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(1 ratings)
Usability
-
(0 ratings)
8.2
(1 ratings)
Support Rating
-
(0 ratings)
9.1
(1 ratings)
Implementation Rating
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
DemandWorks MediaLead Liaison
Likelihood to Recommend
DemandWorks Media
My account rep will always find the best "personas" for our campaign. If I were to give him Engineers & developers as a target, he'd come back with more granular targeting that can be added to the campaign so that we're actually reaching the people that we want on our lists. This makes our client's jobs so much easier because the leads are of quality and they see high conversion rates when they run their own initiatives.
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Lead Liaison
I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM. For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
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Pros
DemandWorks Media
  • Deliver Quality Leads.
  • Reps have great communication and are always willing to help.
  • Always giving recommendations on how to better this campaign if it is one that has a larger audience size.
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Lead Liaison
  • The form customization is perfect. Very easy to use.
  • The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
  • The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
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Cons
DemandWorks Media
  • I think their demand pro feature is cool but it doesn't quite function as well as their ABM feature. Seems like it's just impression dumping
  • Their self-service site is not that user-friendly. There could be room for improvement
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Lead Liaison
  • ROI reporting is lacking to some degree.
  • We get too many feature updates but it doesn't appear to contain anything useful.
  • Not integration friendly.
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Likelihood to Renew
DemandWorks Media
No answers on this topic
Lead Liaison
Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
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Usability
DemandWorks Media
No answers on this topic
Lead Liaison
One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
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Support Rating
DemandWorks Media
No answers on this topic
Lead Liaison
Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
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Implementation Rating
DemandWorks Media
No answers on this topic
Lead Liaison
Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
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Alternatives Considered
DemandWorks Media
I haven't used any products like DemandWorks, but I have used Facebook and LinkedIn as a vehicle to drive lead generation and they're not as good as DemandWorks. We'd typically see CPLs in the $100s for these platforms, but DemandWorks never quotes us a CPL higher than $70, and the leads are always guaranteed.
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Lead Liaison
I have not used any other product than Lead Liasion. I just recently started using this product and was not aware of the other options. Either way I am looking forward to seeing how far I am able to succeed using Lead Liasion and will continue to use this platform in the future.
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Return on Investment
DemandWorks Media
  • Quality leads that our clients love
  • DemandPro isn't the best ROI if you're looking at on-site engagement
  • ability to run tons of campaigns with them at one time
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Lead Liaison
  • Ability to attract more targeted prospects.
  • Deepen the relationship with existing clients AND increase the amount of revenue from clients as this is an added service in addition to our online marketing services.
  • One client paid for my costs!
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ScreenShots

Lead Liaison Screenshots

Screenshot of Lead Liaison DashboardScreenshot of Lead Liaison Content CreationScreenshot of Lead Liaison Video Marketing