Devart Excel Add-ins vs. Improvado

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Devart Excel Add-ins
Score 8.7 out of 10
N/A
Devart Excel Add-ins allow you to use Excel capabilities to import, process, and analyze data from cloud applications and relational databases. The Excel Add-ins also allow users to make data changes and then save those changes back to the data source they were originally imported from.
$119.95
Improvado
Score 8.6 out of 10
N/A
Improvado, headquartered in San Diego, aims to help marketers & agencies drive ROI by consolidating all their data so they can make informed decisions about their marketing campaigns. Integrations include: Google, Facebook, Instagram, Snapchat, Linkedin, Pinterest, Twitter, Adwords, Outbrain, Taboola, and Adroll. The solution is designed to to take the pain out of data-driven marketing by aggregating, transforming and visualizing cross-channel marketing data.N/A
Pricing
Devart Excel Add-insImprovado
Editions & Modules
Standard Edition
$119.95
No answers on this topic
Offerings
Pricing Offerings
Devart Excel Add-insImprovado
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
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User Ratings
Devart Excel Add-insImprovado
Likelihood to Recommend
8.0
(2 ratings)
10.0
(1 ratings)
User Testimonials
Devart Excel Add-insImprovado
Likelihood to Recommend
Devart
Devart Excel Add-ins is really good for data comparison of one database table against another database table. There are plenty of times where the business users need help understanding with their Power BI data models are not connecting correctly and I use this tool to break down the differences between the tables they are trying to connect.
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Improvado
This solution helped us when we were stuck trying to explore data deeper and didn’t have enough resources to prepare data for further analysis. The software solves data integrity problems bringing more granularity to all insights. Integration with data visualization tools and well-arranged insights shows how each of the company’s marketing channels performs in real-time. Improvado is also useful for risk mitigation when launching or adjusting marketing strategies. It may also become a valuable tool for businesses, who are aiming at automation and the elimination of routine processes. ETL processes automation unleashes marketing analysts’ potential granting them more time for research of marketing reports.
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Pros
Devart
  • Devart Excel Add-in supports connectivity with various databases - which really helps to customize and massage data.
  • Since data is available in cloud, it is easily accessible everywhere.
  • It can also be integrated with SSIS components making it possible to resolve complex problems.
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Improvado
  • ETL processes. Once adjusted, Improvado never fails to streamline data from our advertisement platforms to the data warehouse.
  • Variety of data sources. Improvado extracts data from over 200 sources, including both well-established platforms and the ones that are rapidly gaining momentum.
  • Full-cycle support. Improvado provided us with a dedicated manager available 24/7. Any issues that arose during the product integration were settled in a matter of minutes.
  • Flexibility and client-focused approach. After the integration, we adjusted our marketing campaign and needed new ad platforms to be integrated. The vendor allocated the development team ASAP to add new connectors to our existing network.
  • Professional services package. The company doesn't provide dashboard views by default. However, we had no time to figure out how to do it ourselves, so we hired a team of Improvado's analysts that set everything up for us.
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Cons
Devart
  • The data pump feature breaks sometimes
  • The profile usage monitoring is slow
  • The event profiler is delayed
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Improvado
  • Improvado didn’t have all the integrations that we needed. However, they offered full coverage and quickly found ways to extract data from the sources we required.
  • The user interface for BI tools may be confusing to inexperienced users. Personally, I didn't have any problems. However, some of the junior marketing specialists from my department needed more time to adapt to the UI. Otherwise, the interface is great.
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Alternatives Considered
Devart
Devart Excel stacks up very well against its alternatives. It has significant advantages as it keeps getting an update. Features are very much suitable for smaller organizations. For larger organizations the features cannot be used directly because of the size of the company and more native requirements of IT software requirements.
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Improvado
We chose Improvado for the following reasons:
  • Their data transformation framework cleans, normalizes and prepares data for loading into our data visualization tool;
  • We connected our CRM to our analytics tool and as ad account;
  • Extensive social media reports - the marketing team can view our ads, posts, comments right from the dashboard.
  • Scheduled reports and immediate data sync options help us to get the reports with the most accurate data at the time we need them;
  • Google Ads auto-connect new ad accounts.
Our marketing team evaluated Funnel.io and has opted for Improvado because of the following drawbacks:
  • With Funnel we’d have to set up an extraction process for each campaign and account manually;
  • The more accounts you need to connect or integrations to use, the more you’ll pay;
  • Limited data storage options;
  • Complicated account export. We had to filter accounts to export through the custom filter rules.
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Return on Investment
Devart
  • The data compare option saves our dev team a lot of time
  • The documenter feature is nice to use for explaining table definitions
  • The event profiler is great for usage metrics
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Improvado
  • Increased ROI
  • Improved cost of acquisition analysis
  • Improved CPA, CPI, CPL report drawing process
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ScreenShots

Devart Excel Add-ins Screenshots

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Improvado Screenshots

Screenshot of An extensive list of data sources to pull the dataScreenshot of ConnectionsScreenshot of The DataPrep tool to transform the data efficiently