Digimind Social vs Talkwalker

• Digimind Social is extremely intuitive and easy to use, and requires little time and training to get up and running. The dashboard is very well designed – all the data insights you need are in one place, you don’t need to wade through many pages to find the information you need.
• Top Reputation is a great feature in that it gives you a view into what people are searching for but don’t yet have answers to; this is something you don’t find in other social media monitoring tools but can deliver a lot of value to communications users when compared with the results from social channels. For instance, Top Reputation can help you identify any issues that online audiences are having before they reach social channels, and also help you shape campaigns to match emerging tastes of consumers.

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• Truly global listening platform - monitor a deep range of media types from all over the world. Particularly strong in supporting competitive monitoring and analysis briefs across regions and countries. It monitors content in original language which I believe is a very strong monitoring factor.
• Easy to use yet powerful dashboard visualisations - the dashboard interface is among the best I have seen. While it can accomplish many things, and under the hood is a very powerful and complex tool, the user interface is very intuitive, slick, quick and packed with all the KPIs you could want.
• Customisation of the tool is a great feature. You can build your own dashboard and reporting spaces to suit your needs. You can schedule alerts from the system in a variety of outputs to keep you up to date with the latest events.
• Customer support & technological advancement - the team at Talkwalker are highly proficient, always willing to support our every need, however big or small. Talkwalker aim to release around 4 software updates each year which means the platform is always full of the latest data visualisations and monitoring technologies
• Having 'traditional' media monitored alongside social as well as owned media assets in one dashboard space is invaluable to help brands understand where their media footprint lies and how they perform in each media set, relative to the others.
• AI - Talkwalker has introduced greater AI capabilities recently which means the capability of the tool in monitoring is ever-increasing, and the accuracy of targeting content and sentiment analysis is improving. The Visual Insights and image recognition technology is a really strong feature, and a very welcome addition to the monitoring aspect

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• Like any other tool the sentiment analysis can always be improved.

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• The system is complicated. With everything that you're able to do, it does come at the cost of simplicity. It definitely requires training and a high level of expertise to properly leverage what it can do.
• The system can be slow. If you "ask" it to do too many things at once, it can get hung up and do the spin of doom.

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• As a PR and social media firm representing clients in the very fast-paced tech industry, it’s important that we have a real-time, comprehensive view into what online audiences are saying about our clients so we can quickly share results with them, as well as any areas of concern. Digimind Social does this for us better than other tools we have used. The one-click reporting capabilities substantially streamlines our reporting processes.
• Digimind also offers the ability to customize your dashboard. This is helpful because just as our clients vary, so do their needs for analytics. Digimind allows us to see exactly what we need for each of our clients at a glance.

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• The free tool is a no-brainer. It absolutely helps ferret out mentions on social media that I wasn't aware of before.
• Now, I can use the tool for clients, too, so for consultants, it can be a great way to help stay on top of what's being said about them online, as well.
• Using the paid version would help delve into even more insights for your business.

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