What users are saying about
2 Ratings
52 Ratings
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.7 out of 100
52 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100

Likelihood to Recommend

DirectLync

Girls PACT receives regular compliments on its website! The audience for our website is potential donors. DirectLync nailed it! The design is clean, modern, professional, user friendly, intuitive and really represents our brand. They gave us some great coaching and guidance as we were creating and preparing content. It was a really fun project!
Michelle Shegda | TrustRadius Reviewer

Emma

I would really recommend Emma to Enterprise clients more than anything. In most cases, there are other platforms that are easier and more cost effective for brands looking to begin or bolster email efforts. If you are an enterprise client that has multi-location businesses, then this is going to be a great fit for you.
Aaron Metzger | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

DirectLync
8.5
Emma
8.6
Email deliverability reporting
DirectLync
8.0
Emma
9.1
List management
DirectLync
9.0
Emma
8.6
WYSIWYG email editor
DirectLync
Emma
8.8
Dynamic content
DirectLync
Emma
8.6
Ability to test dynamic content
DirectLync
Emma
9.0
A/B testing
DirectLync
Emma
7.8
Mobile optimization
DirectLync
Emma
9.0
Triggered drip sequences
DirectLync
Emma
7.9

Reporting & Analytics

DirectLync
Emma
8.3
Dashboards
DirectLync
Emma
9.1
Standard reports
DirectLync
Emma
8.2
Custom reports
DirectLync
Emma
7.6

Pros

DirectLync

  • DirectLync is knowledgeable in their field, which saves us time (and money).
  • They have a creative team onsite to answer questions promptly.
  • Regularly updating products and services to better serve its customers.
Michelle Shegda | TrustRadius Reviewer

Emma

  • Their templates are easy to edit and manipulate, we have a lot of 'non-designers' that are mostly code-monkeys, and it makes their job easier when they have to proverbially wear multiple hats.
  • Emma has the ability to test multiple subject lines – you can see where you get the most clicks. That makes our clients happy and targets our business.
  • It's competitive with MailChimp – a program we've been running into issues with. It's nice that there's other software out there we can jump to.
Anonymous | TrustRadius Reviewer

Cons

DirectLync

  • Girls PACT is located in Los Angeles. Newsletters are scheduled for PST, yet distributed on EST. It’s an odd glitch and may be a user error.
Michelle Shegda | TrustRadius Reviewer

Emma

  • One room-for-improvement area I've encountered is related to custom template design. In addition to "locking" certain portions of templates our master admin account pushes out, from a branding perspective, I'd like to "lock" certain font styles for use (or not) in my templates. I talked with Emma's support team about this, and it seemed like something that might be possible in the future.
  • Sometimes I can't remember where to find the Image and Document assets, because you have to be in a certain tab to see their links as an option. I'm not sure what the solution for this is, but not having those as easily accessible as most everything else has been a pain point. (Not a big one, just an inconvenience sometimes.)
Anonymous | TrustRadius Reviewer

Likelihood to Renew

DirectLync

No score
No answers yet
No answers on this topic

Emma

Emma 9.5
Based on 5 answers
Emma has been a great tool for our marketing. It's easy to use and I've had no issues in the almost two years we've been with them. It's really been a great way for us to stay connected with customers that takes no time to setup and send
Ashley Humphrey | TrustRadius Reviewer

Usability

DirectLync

No score
No answers yet
No answers on this topic

Emma

Emma 10.0
Based on 2 answers
While every WYSIWYG software will experience glitches, Emma handles them well. Keep in mind they rarely happen, but they do, it can be of annoyance. Regardless, Emma allows my organization to create seamless email campaigns using fresh data. Emma makes coming up with strategic decisions very easy. The list segmentation that Emma feature allows us to easily manage a large list without issues. Overall, Emma is extremely usable with nearly no learning curve!
Stefanie Cash | TrustRadius Reviewer

Support Rating

DirectLync

No score
No answers yet
No answers on this topic

Emma

Emma 2.0
Based on 1 answer
I hate that to get support I have to submit a question to a public forum and wait for a response. I just want the ability for a quick live chat to answer my simple help questions quickly or at the very least submit a ticket via email and get a status update.
Anonymous | TrustRadius Reviewer

Alternatives Considered

DirectLync

No answers on this topic

Emma

Our internal competitors are the individual email platforms our stores have signed up for. In general, they need to take our HTML and upload it themselves, making Constant Contact and MailChimp very cumbersome. Emma, on the other hand, allows us to take charge of that. Users just simply use the interface to update text fields as needed
Lauren Busby | TrustRadius Reviewer

Return on Investment

DirectLync

  • DirectLync has saved our marketing budget thousands of dollars! They have been so generous supporting the marketing needs of Girls PACT, a nonprofit organization.
Michelle Shegda | TrustRadius Reviewer

Emma

  • Because of their engaging email messaging we've been enlightened to the importance and effectiveness of email marketing. We first chose the software because we simply needed a tool to replace an outdated email tool in our CMS years ago. Now we're embarking into offering full digital marketing campaigns and Emma has enabled us to add email marketing to our list of services.
  • 3 of our team members attended Emma's marketing conference last year, Marketing United, and are now fully invested in offering digital marketing services to our clients.
  • From a financial standpoint, our agency account gives us the opportunity to make a profit on the sub-accounts we sell.
Toni Eftink | TrustRadius Reviewer

Screenshots

Pricing Details

DirectLync

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

DirectLync Editions & Modules

Edition
Basic$201
Essential$991
Pro$2491
Premium$5991
  1. Month
Additional Pricing Details

Emma

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Emma Editions & Modules

Additional Pricing Details

Rating Summary

Add comparison