What users are saying about
2 Ratings
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Score 9.8 out of 100
50 Ratings
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Score 7.6 out of 100

Feature Set Ratings

  • DirectLync ranks higher in 1 feature set: Email & Online Marketing

Email & Online Marketing

8.5

DirectLync

85%
6.1

Everest (Return Path + 250ok)

61%
Everest (Return Path + 250ok) ranks higher in 8/9 features

Email deliverability reporting

8.0
80%
2 Ratings
9.0
90%
29 Ratings

List management

9.0
90%
1 Rating
7.1
71%
9 Ratings

WYSIWYG email editor

N/A
0 Ratings
5.0
50%
2 Ratings

Dynamic content

N/A
0 Ratings
5.3
53%
2 Ratings

Ability to test dynamic content

N/A
0 Ratings
6.0
60%
7 Ratings

Landing pages

N/A
0 Ratings
5.0
50%
2 Ratings

A/B testing

N/A
0 Ratings
6.4
64%
8 Ratings

Mobile optimization

N/A
0 Ratings
3.4
34%
6 Ratings

Triggered drip sequences

N/A
0 Ratings
8.0
80%
2 Ratings

Reporting & Analytics

DirectLync

Feature Set Not Supported
N/A
7.3

Everest (Return Path + 250ok)

73%
Everest (Return Path + 250ok) ranks higher in 3/3 features

Dashboards

N/A
0 Ratings
8.2
82%
22 Ratings

Standard reports

N/A
0 Ratings
7.6
76%
20 Ratings

Custom reports

N/A
0 Ratings
6.0
60%
16 Ratings

Pre-Send Testing

DirectLync

Feature Set Not Supported
N/A
8.0

Everest (Return Path + 250ok)

80%
Everest (Return Path + 250ok) ranks higher in 8/8 features

URL Validation

N/A
0 Ratings
8.2
82%
6 Ratings

Link Tracking

N/A
0 Ratings
6.7
67%
3 Ratings

Image Validation

N/A
0 Ratings
7.8
78%
6 Ratings

Inbox Display

N/A
0 Ratings
8.6
86%
7 Ratings

Email Accessibility Tools

N/A
0 Ratings
7.4
74%
4 Ratings

Spelling and Grammar Check

N/A
0 Ratings
7.8
78%
2 Ratings

Spam Testing

N/A
0 Ratings
8.9
89%
9 Ratings

Email Previews

N/A
0 Ratings
9.0
90%
8 Ratings

Attribute Ratings

  • DirectLync is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

DirectLync

100%
1 Rating
7.4

Everest (Return Path + 250ok)

74%
27 Ratings

Likelihood to Renew

DirectLync

N/A
0 Ratings
8.2

Everest (Return Path + 250ok)

82%
5 Ratings

Usability

DirectLync

N/A
0 Ratings
7.3

Everest (Return Path + 250ok)

73%
1 Rating

Support Rating

DirectLync

N/A
0 Ratings
9.1

Everest (Return Path + 250ok)

91%
1 Rating

Implementation Rating

DirectLync

N/A
0 Ratings
8.2

Everest (Return Path + 250ok)

82%
1 Rating

Likelihood to Recommend

DirectLync

Girls PACT receives regular compliments on its website! The audience for our website is potential donors. DirectLync nailed it! The design is clean, modern, professional, user friendly, intuitive and really represents our brand. They gave us some great coaching and guidance as we were creating and preparing content. It was a really fun project!
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Validity

Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.
Read full review

Pros

DirectLync

  • DirectLync is knowledgeable in their field, which saves us time (and money).
  • They have a creative team onsite to answer questions promptly.
  • Regularly updating products and services to better serve its customers.
Read full review

Validity

  • Individualized attention. They really dug in to understand our products and services.
  • Easy-to-understand training and actionable items that you can sustain over a long period of time.
  • They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.
Read full review

Cons

DirectLync

  • Girls PACT is located in Los Angeles. Newsletters are scheduled for PST, yet distributed on EST. It’s an odd glitch and may be a user error.
Read full review

Validity

  • Some domain summary data inconsistent with seedlist detail
  • UI feels a little dated
  • Reporting options are limited
  • As part of the SFMC integration, Return Path support issues and question go through Salesforce, not Return Path
  • Inbox Preview rendering could be more robust and extensive
  • Would like to see Dark Mode previewing rendering
Read full review

Pricing Details

DirectLync

Starting Price

$20 Month

Editions & Modules

DirectLync editions and modules pricing
EditionModules
Basic$20.001
Essential$99.002
Pro$249.003
Premium$599.004

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Everest (Return Path + 250ok)

Starting Price

$20 per month

Editions & Modules

Everest (Return Path + 250ok) editions and modules pricing
EditionModules
Elements$201
Elements Plus$5252
ProfessionalCustom Pricing3
EnterpriseCustom Pricing4

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

DirectLync

No answers on this topic

Validity

We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.
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Usability

DirectLync

No answers on this topic

Validity

I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.
Read full review

Support Rating

DirectLync

No answers on this topic

Validity

Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
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Implementation Rating

DirectLync

No answers on this topic

Validity

I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.
Read full review

Alternatives Considered

DirectLync

No answers on this topic

Validity

Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at pretty low cost.
Read full review

Return on Investment

DirectLync

  • DirectLync has saved our marketing budget thousands of dollars! They have been so generous supporting the marketing needs of Girls PACT, a nonprofit organization.
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Validity

  • It has helped identify inbox issues and thus helping our clients reach more inboxes.
  • They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them.
  • They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer.
Read full review

Screenshots

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