DiscoverOrg (discontinued) vs. D&B Hoovers

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
DiscoverOrg (discontinued)
Score 5.0 out of 10
N/A
Capabilities of the former DiscoverOrg product are now supplied by ZoomInfo, since the merger of DiscoverOrg and ZoomInfo into a single brand in 2019.N/A
D&B Hoovers
Score 8.7 out of 10
N/A
D&B Hoovers delivers sales intelligence data for millions of companies globally.N/A
Pricing
DiscoverOrg (discontinued)D&B Hoovers
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
DiscoverOrg (discontinued)D&B Hoovers
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
DiscoverOrg (discontinued)D&B Hoovers
Considered Both Products
DiscoverOrg (discontinued)
Chose DiscoverOrg (discontinued)
Hoovers was my go-to back in the day but have not used in a long time so can't speak to its efficacy. I remember when whoever wrote the company descriptions had a bit of sass and it always gave me a laugh. Hard to say the quality now given it has been years.

ONESOURCE was pretty …
Chose DiscoverOrg (discontinued)
DiscoverOrg is definitely the standout among its competitors. It has provided me with far more value for the deals in my pipeline than any other prospecting tool that I have utilized in my current role. The data is far better and more accurate, which has given me many more …
D&B Hoovers
Chose D&B Hoovers
It is cheaper than DiscoverOrg which is great, but we feel like ZoomInfo is a better choice for our company. Winmo has less companies and contacts, but has more custom research and allows us to personalize messages for Account Based Marketing purposes.
Chose D&B Hoovers
D&B Hoovers is the industry standard. To even apply for government contracts obtaining a DUNS number is required. With D&B's far reach with other products like credit, they have a very large database. Add that to the relationships they have with other service providers and it …
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
DiscoverOrg (discontinued)D&B Hoovers
Prospecting
Comparison of Prospecting features of Product A and Product B
DiscoverOrg (discontinued)
8.1
104 Ratings
7% above category average
D&B Hoovers
8.0
85 Ratings
6% above category average
Advanced search8.6104 Ratings8.381 Ratings
Identification of new leads8.4101 Ratings7.976 Ratings
List quality7.6104 Ratings7.982 Ratings
List upload/download8.498 Ratings8.575 Ratings
Ideal customer targeting7.3100 Ratings7.573 Ratings
Load time/data access8.5103 Ratings8.281 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
DiscoverOrg (discontinued)
8.1
103 Ratings
7% above category average
D&B Hoovers
8.1
84 Ratings
7% above category average
Contact information8.6103 Ratings7.176 Ratings
Company information8.0103 Ratings8.883 Ratings
Industry information7.7101 Ratings8.482 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
DiscoverOrg (discontinued)
7.8
104 Ratings
6% above category average
D&B Hoovers
7.9
81 Ratings
7% above category average
Lead qualification process6.481 Ratings7.254 Ratings
Smart lists and recommendations7.085 Ratings7.262 Ratings
Salesforce integration8.989 Ratings7.842 Ratings
Company/business profiles7.8101 Ratings8.775 Ratings
Alerts and reminders7.787 Ratings8.155 Ratings
Data hygiene7.899 Ratings7.665 Ratings
Automatic data refresh8.188 Ratings7.756 Ratings
Tags7.876 Ratings8.646 Ratings
Filters and segmentation8.493 Ratings8.463 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
DiscoverOrg (discontinued)
5.0
42 Ratings
41% below category average
D&B Hoovers
9.1
35 Ratings
19% above category average
Sales email templates5.038 Ratings10.07 Ratings
Append emails to records5.041 Ratings8.235 Ratings
Best Alternatives
DiscoverOrg (discontinued)D&B Hoovers
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.7 out of 10
LinkedIn Sales Navigator
LinkedIn Sales Navigator
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DiscoverOrg (discontinued)D&B Hoovers
Likelihood to Recommend
8.0
(106 ratings)
8.8
(90 ratings)
Likelihood to Renew
7.0
(2 ratings)
9.1
(7 ratings)
Usability
9.0
(1 ratings)
10.0
(2 ratings)
Availability
-
(0 ratings)
10.0
(2 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Support Rating
9.0
(1 ratings)
7.5
(5 ratings)
Implementation Rating
-
(0 ratings)
7.8
(3 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
DiscoverOrg (discontinued)D&B Hoovers
Likelihood to Recommend
Discontinued Products
Uses [of DiscoverOrg] include searching for prospects in accounts. Getting all of the relevant contact information in one place. Using the export button saves time by allowing you to select one or more leads to import into CRM. Sophisticated search allows for you to build lists, and export as above. Good support with various experts available to help you get started and get better at using it.
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Dun & Bradstreet
I recently was asked by my boss to try to drum up some business with a certain 500 million annual revenue company. When I searched for Contacts, a list of over 800 employees popped up. I was able to filter by department, and this pared the list down To a much more manageable 15 names with associated contact information. I was then able to sort further and select the names of all the employees that had an email or phone number listed.
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Pros
Discontinued Products
  • Prospecting Lists/Lead Gen - Discover Org does this very well because of it's ability to provide current information (email/phone) on an individual at a company. It's easy to segment & drill down by categories - to find the right targets to reach out to.
  • Insights - DiscoverOrg is great at providing insights or "scopes" on prospects as well. Meaning it will show who is handling what project (Decision-Maker) and what projects they are particularly interested in at the moment/what initiatives. For example, the scopes may show that they are interested in AI initiatives or a Merger & Acquisition or Digital Transformation & will say who is in charge of the initiative.
  • Stellar filtering capabilities - you can filter lists in so many ways. You can go by function, or even look at companies with small marketing teams (let's say less than 10), or you can search for companies with an "x" amount of $ budget for IT spend. Or even companies that use a specific HR workplace management system.
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Dun & Bradstreet
  • allows you to search within broad industry categories or very detailed subcategories using a variety of methods (NAICS, SIC, D&B's internal coding system, keywords, etc.)
  • Has a variety of personnel that you can view and sort by level, name, or email availability.
  • Oftentimes emails for C-level personnel cannot be located on the company website or easily found elsewhere online.
Read full review
Cons
Discontinued Products
  • Speed - it can be quite slow at times.
  • Improvement on the search capabilities - since there is so much to search (which is a plus) it makes it harder to do this in a timely manner. You have to dedicate a certain amount of time to be able to pull a proper, useful and clean list.
  • Make it more user friendly - there are so many different tabs, search buttons, pull down, etc. I think it can be quite confusing to a new user.
Read full review
Dun & Bradstreet
  • We should be able to "exclude" words from titles or company names
  • Able to access titles and email addresses more easily - not look at list first, select find matching contacts button, then go back to sort to add titles contain and email addresses, etc. This is a two-step process to get what I need.
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Likelihood to Renew
Discontinued Products
The tool is simply better than most other lead/company data repositories, and they are dedicated to keeping their data clean, even if they are far from accomplishing this task at present. The tool works, and it is relatively easy to use. Overall, DiscoverOrg provides the level of lead/contact, customer, and even industry level data the sales orgs have come to expect from this sort of tool in a format that is fairly easy to use. They do also provide support for sales teams looking to use the tool effectively, which is great!
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Dun & Bradstreet
We have been D&B Hoovers customers for a long time. We know the good and bad, and we have learned to utilize D&B Hoovers for the good and unfortunately we have to look at other data sources to compensate for the areas where they are bad. If D&B Hoovers can get better in these other areas as mentioned in other places in the review, they could get a larger dollar spend from my company
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Usability
Discontinued Products
Straight forward
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Dun & Bradstreet
Because it's easy to use
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Reliability and Availability
Discontinued Products
No answers on this topic
Dun & Bradstreet
Always available on desktop or mobile.
Read full review
Performance
Discontinued Products
No answers on this topic
Dun & Bradstreet
Meets our needs
Read full review
Support Rating
Discontinued Products
Great customer service and support team.
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Dun & Bradstreet
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
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Implementation Rating
Discontinued Products
No answers on this topic
Dun & Bradstreet
for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
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Alternatives Considered
Discontinued Products
ZoomInfo acquired DiscoverOrg and I believe legacy DiscoverOrg will phase out in the near future. ZoomInfo is 100x better than DiscoverOrg and are very pleased with it's functionality and easy of use. We only selected DiscoverOrg because we were on an auto-renewal contract and did not unsubscribe in time. We did not plan to renew DiscoverOrg. But since then we have been upgraded to ZoomInfo and are finding much more value in that platform than we did in DiscoverOrg.
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Dun & Bradstreet
The company information provided by D & B hoovers is extremely in-depth and in detail, the accuracy of the information provided gives a very good idea about the prospective company and helps in making cohorts and evaluation fit. As compared to other companies D & B hoovers is not as efficient in detecting buyer intent which other tools like Slintel are very good at. D & B Hoovers gives amazing company info however it can improve on sharing information about buyer intent. Sales Navigator by far provides extremely accurate information with is almost 100% accurate. However, Navigator does not provide buyer intent information.
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Scalability
Discontinued Products
No answers on this topic
Dun & Bradstreet
We're a small company with few users, so scalability has not been an issue.
Read full review
Return on Investment
Discontinued Products
  • After using DiscoverOrg, our lead are now well qualified and suitable. We are able to generate good and qualified. This is the positive impact.
  • After using DiscoverOrg, our sales team is now able to cold call the target contacts, the number provided by DiscoverOrg, the interaction held is now increased and we are able to produce good leads.
  • After using DiscoverOrg, we are able to understand better because of their reports and dashboards which is very informative.
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Dun & Bradstreet
  • Honestly cannot say we really drove any new sales using D&B Hoovers to prospect new companies and leads. We obtained higher data quality with other tools like ZoomInfo and Skrapp.
  • A year long contract that isn't honored on their side due to lack of customer service and poor data quality definitely does not equal ROI.
  • Spent significant time sanitizing and cleansing inaccurate data provided by their service. Since time is money in business, that was a loss in that aspect.
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ScreenShots

DiscoverOrg (discontinued) Screenshots

Screenshot of Customizable Dashboard with WidgetsScreenshot of Continuous Data RefreshScreenshot of Arial ViewScreenshot of Technology Stack InsightScreenshot of Buying TriggersScreenshot of Org Charts with direct dials, email addresses, and reporting hierarchy.

D&B Hoovers Screenshots

Screenshot of D&B Hoovers dashboardScreenshot of D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence