DiscoverOrg (discontinued) vs. LinkedIn Sales Navigator

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
DiscoverOrg (discontinued)
Score 5.1 out of 10
N/A
Capabilities of the former DiscoverOrg product are now supplied by ZoomInfo, since the merger of DiscoverOrg and ZoomInfo into a single brand in 2019.N/A
LinkedIn Sales Navigator
Score 8.5 out of 10
N/A
LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.
$79.99
per month
Pricing
DiscoverOrg (discontinued)LinkedIn Sales Navigator
Editions & Modules
No answers on this topic
Professional
$79.99
per month
Team
$134.99
per license
Enterprise
Contact sales team
Offerings
Pricing Offerings
DiscoverOrg (discontinued)LinkedIn Sales Navigator
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
DiscoverOrg (discontinued)LinkedIn Sales Navigator
Considered Both Products
DiscoverOrg (discontinued)
Chose DiscoverOrg (discontinued)
Better service with the filters and email append. And also cheaper than other services we have considered.
Chose DiscoverOrg (discontinued)
Our firm specializes in working with advertising/marketing agencies, where Winmo is a dominant sales intelligence tool. DiscoverOrg has more extensive company and prospect data, especially in B2B and pharma industries. However, Winmo has more extensive CPG data, and partnership …
Chose DiscoverOrg (discontinued)
DiscoverOrg is enterprise-level ready - from its detailed filtering, sales-minded UI/UX, amazing CSM's and AM's, easy SFDC integration, to automatically updating your sales databases with better contact information.
Chose DiscoverOrg (discontinued)
Data.com and Zoom Info have integrated with DiscoverOrg. Now DiscoverOrg is much more expensive, but the data is very similar to Data.com/Zoom Info. What you are paying for is the ease of use and some perks like having some LinkedIn URLs available in DiscoverOrg. When all is …
Chose DiscoverOrg (discontinued)
Previously, DiscoverOrg fell behind LeadIQ on the user-friendliness and breadth of the information side. After merging with Zoominfo, I must say that Zoominfo plus DiscoverOrg cannot be beaten. They have a very slick user interface, contact information for companies as small as …
Chose DiscoverOrg (discontinued)
I would say that DiscoverOrg had the most extensive database by far and was the most accurate of the three.
Chose DiscoverOrg (discontinued)
DiscoverOrg stacks up well against both tools as it is much faster to download lists, more accurate information, easier to use interface as it relates to accessing the lists that come through. With this tool compared to InsideView we were able to save the most time and saw the …
Chose DiscoverOrg (discontinued)
DiscoverOrg has always been a favorite of mine, I am daily on the tool to prospect to contact and to call into or email. Finding out budget or scoop (since the acquisition of Ranking is very good, even though I feel that the integration is not as good as when the tools were …
Chose DiscoverOrg (discontinued)
Quite frankly, based on my usage, the information at ZoomInfo was typically more accurate than the information at DiscoverOrg. Now that DiscoverOrg has acquired ZoomInfo, perhaps the accuracy of the data will improve.
Chose DiscoverOrg (discontinued)
We actually use all 3 tools of ZoomInfo, LeadGenius & Sales Navigator. We use Sales Navigator a lot to search for the right titles like Corp Dev & Strategy roles and then use ZoomInfo to append the data into our Salesforce. The process takes a lot longer, but it is very …
Chose DiscoverOrg (discontinued)
We selected DiscoverOrg against them because of their quality of data, the quantity of data and strong customer focus, yes they are very responsive and available 24*7 for any issue and this is something we were looking for. DiscoverOrg never fails us in it, they always …
Chose DiscoverOrg (discontinued)
I find it similar to other products. The main thing I like about DiscoverOrg though is how easy it is to go from DO's database into Salesforce while preserving the appropriate metadata for me to build lists so I can then export to Excel (while keeping tracking in SFDC on) to …
Chose DiscoverOrg (discontinued)
We use both for different needs. LI allows us to also connect with the contact as well as vet them. DiscoverOrg is more for finding new contacts.
Chose DiscoverOrg (discontinued)
In my opinion, DiscoverOrg is the weakest of the tools that I have used thus far. I am a big fan of the tool it purchased, RainKing. I think that they have it figured out and are doing a great job.
Chose DiscoverOrg (discontinued)
ZoomInfo does not have the accuracy of data that DiscoverOrg provides, which actually cost me time when researching contacts because I would waste efforts on prospects whose information wasn't correct. DiscoverOrg also has a much better support team that can help me when …
Chose DiscoverOrg (discontinued)
Rainking was our previous tool that we had been using. It had many similar features of DiscoverOrg however some of the functionality was missing on Rainking that we now enjoy on DiscoverOrg. We also had access to Zoominfo which was a prospecting tool however some of the data …
Chose DiscoverOrg (discontinued)
DiscoverOrg is definitely the standout among its competitors. It has provided me with far more value for the deals in my pipeline than any other prospecting tool that I have utilized in my current role. The data is far better and more accurate, which has given me many more …
Chose DiscoverOrg (discontinued)
I think that since the acquisition of RainKing, DiscoverOrg is the top tool in the marketplace. Having the most, accurate data set will always reign supreme, and now adding 2 of the top 3 together gives DiscoverOrg users the advantage.
Chose DiscoverOrg (discontinued)
ZoomInfo gives the option to get contact info just by being on someone's LinkedIn page. It's much more efficient.
Chose DiscoverOrg (discontinued)
Correct information instead of inaccurate information.
Chose DiscoverOrg (discontinued)
DiscoverOrg is at the top of the chart. The best testimonial I (continuously) give is that my CFO at a previous company would always have heartburn over the cost of DiscoverOrg *until* he looked himself and our other executives up. He immediately came to my and cried "Uncle" …
Chose DiscoverOrg (discontinued)
We did a month long test of Rainking and DiscoverOrg side by side. DiscoverOrg beat it in every way.
Chose DiscoverOrg (discontinued)
None - I am not a decisionmaker.
LinkedIn Sales Navigator
Chose LinkedIn Sales Navigator
DiscoverOrg has a wealth of information that I think Sales Navigator could only dream of. I have found information on their current business objectives, what technologies they are using internally, among many other data points that Sales Navigator just does not include.
Clearbit
Chose LinkedIn Sales Navigator
Sales Navigator has amazing data compared to DiscoverOrg, especially considering that individuals update their LinkedIn profiles themselves. LinkedIn Sales Navigator also makes it very easy to message prospects directly out of the solution. Where DiscoverOrg is better is with …
Chose LinkedIn Sales Navigator
DiscoverOrg has more detailed information when it comes to companies. The org chart they have on their website for companies is very helpful when doing research. The org chart is also very informative and helps getting correct phone numbers and emails for contacts.

Owler I have …
Chose LinkedIn Sales Navigator
It is great because it leverages an already wide network of contacts on LinkedIn. It is better quality than generic data aggregators and more cost effective with timelier data than tools like DiscoverOrg
Chose LinkedIn Sales Navigator
Before DiscoverOrg, I used SN. After moving to a business that requires more prospecting and at heavier volumes, I moved to DiscoverOrg. DiscoverOrg offers more data on more points in the industry we desired. SN was great in doing fewer, larger sales and because of how …
Chose LinkedIn Sales Navigator
DiscoverOrg is much better for searching, filtering, and uploading leads. I use DO when I am looking for mass leads and I use LinkedIn Sales Navigator when I am looking for one specific person. I believe having both is very helpful in finding success.
Chose LinkedIn Sales Navigator
We actually use DiscoverOrg/RainKing and ZoomInfo in addition to Sales Navigator, and I always end up resorting back to Sales Navigator. There is no better tool for finding up to date information on a certain prospect, industry, or organization than LinkedIn Sales Navigator.
Chose LinkedIn Sales Navigator
Linkedin Sales Navigator has a specific role in your sales strategy -- to help you find the right person based on their job title or company, etc. DiscoverOrg and SalesLoft dig a bit deeper into giving more comprehensive contact information like email and address. Those options …
Chose LinkedIn Sales Navigator
LinkedIn Sales Navigator is more up-to-date in prospect position within the company as a person is more likely to keep his LinkedIn profile up to date and his roles and responsibilities are more detailed in LinkedIn. However, ZoomInfo and DiscoverOrg are more reliable for …
Chose LinkedIn Sales Navigator
linkedin has way better data cleanup and relevant contact information. It provides a great insight into how to target personally your prospects, and gives great engagement highlights. ZoomInfo is sometimes outdated, the prospect has moved companies or is no longer employed …
Chose LinkedIn Sales Navigator
LinkedIn Sales Navigator has no competition when it comes to quickly finding and validating a prospects job function, tenure, and overall job history. It still has a long way to go in terms of stacking up against some of the other companies on the list in regards to: data …
Chose LinkedIn Sales Navigator
LinkedIn is really the only major player in the social business space. Compared with data tools like ZoomInfo, LinkedIn Sales Navigator provides more up to date data. Overall prospecting is better when using both ZoomInfo and LinkedIn Sales Navigator. We selected Sales …
Chose LinkedIn Sales Navigator
LinkedIn Sales Navigator is a must above the rest as it is basically the only end-user generated content out there. ZoomInfo is helpful for phone numbers, email addresses, etc., but I would always use any other intelligence tool in tandem with Sales Navigator since it provides …
Chose LinkedIn Sales Navigator
LinkedIn Sales Navigator really doesn't have any true competitors. There is a huge value in the tool being proprietarily linked to the LinkedIn network and being able to leverage that network every day. No other sales tool has that advantage. Their competitors use their …
Chose LinkedIn Sales Navigator
LinkedIn Sales Navigator is easier to use and a much more adaptable tool for a team in general. The on-boarding is swift and quick and provides the best way to generate leads in a quick fashion. It also tracks all changes made to data in saved lists making it easy to track …
Chose LinkedIn Sales Navigator
Sales Navigator's data is updated by the user. The alternatives are updated by researchers. 80% of our targets are on LinkedIn, so the 20% will need an alternative method of research. We need both.
Chose LinkedIn Sales Navigator
Linked in stacks up pretty well, I feel like they have a leg up on the integration portion of the software, but as far as building lists, exporting, and finding contact information, Zoom and Discover offer a wider net of that information. LinkedIn also helps to confirm that …
Chose LinkedIn Sales Navigator
The benefit of Sales Navigator against any of these is you have the social aspect of selling which is really lacking in other platforms. While it's not a bulk list building tool, this can really strengthen relationships and immediately allow the end user to connect with …
Chose LinkedIn Sales Navigator
We currently also have access to Discover.Org but I prefer to use Linkedin Sales Navigator first before checking Discover.Org because for the most part LinkedIn is more up to date than even Discover.Org. Now I like Discover for different uses and normally I can't get contact …
Chose LinkedIn Sales Navigator
LinkedIn is far superior to all of its competition, if for no other reason, simply because it is the unparalleled industry leader when it comes to finding out relevant information pertaining to employees, companies, and to a slightly lesser degree industries. LinkedIn Sales …
Chose LinkedIn Sales Navigator
I'd consider discovering and navigator as complementing tools. I use Navigator to find the leads I'm looking for because their data is more accurate, IMO since it is updated by the lead themselves. Then I jump to discovering their contact information like phone numbers, email, …
Top Pros
Top Cons
Features
DiscoverOrg (discontinued)LinkedIn Sales Navigator
Prospecting
Comparison of Prospecting features of Product A and Product B
DiscoverOrg (discontinued)
8.1
104 Ratings
7% above category average
LinkedIn Sales Navigator
8.1
174 Ratings
7% above category average
Advanced search8.6104 Ratings8.3174 Ratings
Identification of new leads8.4101 Ratings8.2172 Ratings
List quality7.6104 Ratings8.2168 Ratings
List upload/download8.498 Ratings7.7114 Ratings
Ideal customer targeting7.3100 Ratings8.1167 Ratings
Load time/data access8.5103 Ratings7.8154 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
DiscoverOrg (discontinued)
8.1
103 Ratings
7% above category average
LinkedIn Sales Navigator
8.0
172 Ratings
6% above category average
Contact information8.6103 Ratings7.7151 Ratings
Company information8.0103 Ratings8.0172 Ratings
Industry information7.7101 Ratings8.2167 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
DiscoverOrg (discontinued)
7.8
104 Ratings
5% above category average
LinkedIn Sales Navigator
7.9
169 Ratings
7% above category average
Lead qualification process6.481 Ratings7.9128 Ratings
Smart lists and recommendations7.085 Ratings8.3151 Ratings
Salesforce integration8.989 Ratings7.2124 Ratings
Company/business profiles7.8101 Ratings8.3165 Ratings
Alerts and reminders7.787 Ratings7.8147 Ratings
Data hygiene7.899 Ratings7.8147 Ratings
Automatic data refresh8.188 Ratings7.7127 Ratings
Tags7.876 Ratings8.2122 Ratings
Filters and segmentation8.493 Ratings8.1156 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
DiscoverOrg (discontinued)
5.0
42 Ratings
41% below category average
LinkedIn Sales Navigator
7.7
73 Ratings
2% above category average
Sales email templates5.038 Ratings7.666 Ratings
Append emails to records5.041 Ratings7.863 Ratings
Best Alternatives
DiscoverOrg (discontinued)LinkedIn Sales Navigator
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DiscoverOrg (discontinued)LinkedIn Sales Navigator
Likelihood to Recommend
8.0
(106 ratings)
8.2
(175 ratings)
Likelihood to Renew
7.0
(2 ratings)
8.0
(3 ratings)
Usability
9.0
(1 ratings)
7.5
(5 ratings)
Support Rating
9.0
(1 ratings)
9.0
(3 ratings)
Implementation Rating
-
(0 ratings)
8.0
(2 ratings)
User Testimonials
DiscoverOrg (discontinued)LinkedIn Sales Navigator
Likelihood to Recommend
Discontinued Products
Uses [of DiscoverOrg] include searching for prospects in accounts. Getting all of the relevant contact information in one place. Using the export button saves time by allowing you to select one or more leads to import into CRM. Sophisticated search allows for you to build lists, and export as above. Good support with various experts available to help you get started and get better at using it.
Read full review
LinkedIn
Flexible Saved Searches: I love how we can save a very complex search created for future use so that we don't have to repeat it again and again. The cherry on the top is that you can even share this saved search with your other colleagues having the LinkedIn Sales Navigator license. Access to Decision Makers: With a single click, I can filter out decision-makers in any company. This is again a time saver in many ways. Alerts and Reminders: which can be set custom-based covering specific use cases. For example - if prospect A changes companies today, I can get an alert for it on my email (the only drawback being I need to manually save this prospect in a list first).
Read full review
Pros
Discontinued Products
  • Prospecting Lists/Lead Gen - Discover Org does this very well because of it's ability to provide current information (email/phone) on an individual at a company. It's easy to segment & drill down by categories - to find the right targets to reach out to.
  • Insights - DiscoverOrg is great at providing insights or "scopes" on prospects as well. Meaning it will show who is handling what project (Decision-Maker) and what projects they are particularly interested in at the moment/what initiatives. For example, the scopes may show that they are interested in AI initiatives or a Merger & Acquisition or Digital Transformation & will say who is in charge of the initiative.
  • Stellar filtering capabilities - you can filter lists in so many ways. You can go by function, or even look at companies with small marketing teams (let's say less than 10), or you can search for companies with an "x" amount of $ budget for IT spend. Or even companies that use a specific HR workplace management system.
Read full review
LinkedIn
  • Lists - Very intuitive, simple, way to create and track prospects for campaign purposes
  • InMails - The ability to send direct messages to prospects via InMails can be a differentiator for some reps
  • News Feed - Stay up to date on organizations you are targeting to send relevant messages that resonate
Read full review
Cons
Discontinued Products
  • Speed - it can be quite slow at times.
  • Improvement on the search capabilities - since there is so much to search (which is a plus) it makes it harder to do this in a timely manner. You have to dedicate a certain amount of time to be able to pull a proper, useful and clean list.
  • Make it more user friendly - there are so many different tabs, search buttons, pull down, etc. I think it can be quite confusing to a new user.
Read full review
LinkedIn
  • LinkedIn Sales Navigator is very powerful, but not super well documented.
  • The tool does not allow for the export of list names, which is disappointing for a tool at this price.
  • LinkedIn's search is loosey goosey, you'll find that it includes names that just barely fit the criteria.
Read full review
Likelihood to Renew
Discontinued Products
The tool is simply better than most other lead/company data repositories, and they are dedicated to keeping their data clean, even if they are far from accomplishing this task at present. The tool works, and it is relatively easy to use. Overall, DiscoverOrg provides the level of lead/contact, customer, and even industry level data the sales orgs have come to expect from this sort of tool in a format that is fairly easy to use. They do also provide support for sales teams looking to use the tool effectively, which is great!
Read full review
LinkedIn
This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.
Read full review
Usability
Discontinued Products
Straight forward
Read full review
LinkedIn
It lets you pull people with specific titles in specific areas and with the criteria you choose--job changes, mutual connections based on schools, roles, and companies, etc. It is easy to upload these lists into other software or download and save them to a drive.
Read full review
Support Rating
Discontinued Products
Great customer service and support team.
Read full review
LinkedIn
The tool speaks for itself, but the support is definitely a significant portion of why we use the tool. The company cares about their customer's success and it shows. We do not have to wait for long periods of time for the support team to respond; they do so in a timely manner, and virtually always with relevant insights and solutions.
Read full review
Implementation Rating
Discontinued Products
No answers on this topic
LinkedIn
I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.
Read full review
Alternatives Considered
Discontinued Products
ZoomInfo acquired DiscoverOrg and I believe legacy DiscoverOrg will phase out in the near future. ZoomInfo is 100x better than DiscoverOrg and are very pleased with it's functionality and easy of use. We only selected DiscoverOrg because we were on an auto-renewal contract and did not unsubscribe in time. We did not plan to renew DiscoverOrg. But since then we have been upgraded to ZoomInfo and are finding much more value in that platform than we did in DiscoverOrg.
Read full review
LinkedIn
linkedin has way better data cleanup and relevant contact information. It provides a great insight into how to target personally your prospects, and gives great engagement highlights. ZoomInfo is sometimes outdated, the prospect has moved companies or is no longer employed there-- alot of filtering through the weeds can be hard if you are trying to hit high metrics and make your time valuable
Read full review
Return on Investment
Discontinued Products
  • After using DiscoverOrg, our lead are now well qualified and suitable. We are able to generate good and qualified. This is the positive impact.
  • After using DiscoverOrg, our sales team is now able to cold call the target contacts, the number provided by DiscoverOrg, the interaction held is now increased and we are able to produce good leads.
  • After using DiscoverOrg, we are able to understand better because of their reports and dashboards which is very informative.
Read full review
LinkedIn
  • Helped warm up a few leads that I was having trouble getting in touch with via phone and email
  • Allowed me to better identify the key stakeholders at companies I was targeting
  • Kept me up to date on what was happening with my prospects and their companies.
Read full review
ScreenShots

DiscoverOrg (discontinued) Screenshots

Screenshot of Customizable Dashboard with WidgetsScreenshot of Continuous Data RefreshScreenshot of Arial ViewScreenshot of Technology Stack InsightScreenshot of Buying TriggersScreenshot of Org Charts with direct dials, email addresses, and reporting hierarchy.