Divi vs. Optimizely Content Management System

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Divi
Score 9.1 out of 10
N/A
More than just a WordPress theme, Divi is a website building platform that replaces the standard WordPress post editor with a new visual editor. The vendor states it can be enjoyed by design professionals and newcomers alike, and is designed to give users the ability to create spectacular designs with ease and efficiency.N/A
Optimizely Content Management System
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
Optimizely Content Management System hosts is powered by AI-driven personalization that enables the user to deliver individualized content to each visitor. The solution helps define creative recommendations, artificial intelligence, assisted segmentation and contextual data personalize experiences can be created with minimal effort. The solution's goal is to drive a higher ROI, quicker conversions, improved lead generation, and better customer service.N/A
Pricing
DiviOptimizely Content Management System
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
DiviOptimizely Content Management System
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
DiviOptimizely Content Management System
Top Pros
Top Cons
Features
DiviOptimizely Content Management System
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Divi
8.9
2 Ratings
14% above category average
Optimizely Content Management System
7.5
48 Ratings
3% below category average
API8.92 Ratings7.245 Ratings
Internationalization / multi-language00 Ratings7.837 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Divi
8.9
2 Ratings
16% above category average
Optimizely Content Management System
7.1
54 Ratings
7% below category average
WYSIWYG editor8.92 Ratings8.047 Ratings
Code quality / cleanliness9.01 Ratings7.946 Ratings
Admin section9.22 Ratings7.450 Ratings
Page templates10.02 Ratings7.544 Ratings
Library of website themes8.52 Ratings5.219 Ratings
Mobile optimization / responsive design9.32 Ratings7.845 Ratings
Publishing workflow10.02 Ratings7.448 Ratings
Form generator6.52 Ratings5.132 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Divi
9.4
2 Ratings
24% above category average
Optimizely Content Management System
6.9
49 Ratings
7% below category average
Content taxonomy8.72 Ratings7.646 Ratings
SEO support9.32 Ratings8.145 Ratings
Bulk management9.01 Ratings7.338 Ratings
Availability / breadth of extensions10.01 Ratings6.141 Ratings
Community / comment management10.01 Ratings5.527 Ratings
Security
Comparison of Security features of Product A and Product B
Divi
-
Ratings
Optimizely Content Management System
8.6
49 Ratings
6% above category average
Role-based user permissions00 Ratings8.649 Ratings
Best Alternatives
DiviOptimizely Content Management System
Small Businesses
ManageWP
ManageWP
Score 9.6 out of 10
ManageWP
ManageWP
Score 9.6 out of 10
Medium-sized Companies
WordPress VIP
WordPress VIP
Score 9.4 out of 10
WordPress VIP
WordPress VIP
Score 9.4 out of 10
Enterprises
Tridion
Tridion
Score 9.3 out of 10
Tridion
Tridion
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DiviOptimizely Content Management System
Likelihood to Recommend
9.2
(2 ratings)
8.3
(74 ratings)
Likelihood to Renew
-
(0 ratings)
7.3
(26 ratings)
Usability
-
(0 ratings)
8.3
(30 ratings)
Availability
-
(0 ratings)
9.2
(8 ratings)
Support Rating
-
(0 ratings)
9.1
(5 ratings)
Online Training
-
(0 ratings)
6.7
(3 ratings)
Implementation Rating
-
(0 ratings)
6.4
(3 ratings)
User Testimonials
DiviOptimizely Content Management System
Likelihood to Recommend
Elegant Themes
Divi has cornered the market on a simple, straightforward WordPress theme that gives some major integrations and functions! Now that I've worked within it for years, I have a much better understanding of how robust a system it is. It takes some practice to get accustomed to but once you "get" it, it is so fun to use. I've shown so many small business owners how to use Divi and I feel that it is much easier to learn than other themes with functions that are controlled by coding or shortcodes. I could play in Divi all day, and some days I do, depending on which projects I am working on at the time
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Optimizely
Optimizely CMS is well suited for standalone content-rich sites. The templating system and localization along with the platform's extensibility allow designers and developers to build highly functional components that business users can use to build pages that provide customers with great website experiences. It works extremely well when paired with Optimizely Commerce. I feel that Optimizely CMS is less well suited for very media-heavy sites. The media management features are not as fully functional as what you would find in a Digital Asset Management (DAM) system, but Optimizely CMS can be integrated with a DAM which would solve the issue.
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Pros
Elegant Themes
  • Website building
  • Menu building
  • Landing page building
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Optimizely
  • CMS 12+ User Interface is particularly nice
  • Out-of-the-box APIs for content searching, indexing, manipulating pages, etc.
  • Much of the CMS functionality is customizable and extendable by engineers
  • Sticks closely to .NET principles - easy to learn if you are a .NET engineer
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Cons
Elegant Themes
  • The load time of the builder could be faster. On some websites it takes a long time to load, and may crash the page. (I believe they've said they're working on this stability issue.)
  • Warnings on updates if they're difficult for some sites to run. I have one website that has crashed more than once from Divi's theme updates. I always back it up before the update so I restore the site, but this is still a bit of an inconvenience.
  • Integrated (or more clearly marked) tutorials within the builder. I migrate site maintenance and ownership to clients after the site is complete and some could use refreshers within the builder on what happens where i.e. the difference between a section, row, module.
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Optimizely
  • There should be a search option in the Projects list. Very necessary for people managing so many sites
  • There could be more reminders about picture dimensions.
  • More of a breadcrumb trail in the search boxes for assets and pages so it is easier to identify the source of the content since so many pages have the same name.
  • Adding at least a partial breadcrumb trail in the project overview area with the file name would be helpful.
  • Changing projects does not always work even though it looks correct. Users who change projects a lot can edit up putting tasks in the wrong project.
  • The preview defaults to the last published draft for school sites now vs the draft. Doesn't really make sense to not automatically be able to preview the draft of a page.
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Likelihood to Renew
Elegant Themes
No answers on this topic
Optimizely
Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
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Usability
Elegant Themes
No answers on this topic
Optimizely
UI is user friendly. However, there are some areas where new user needs more time to understand the functionality before, they execute actions in the tool. Like content organization and filtering out information based on keywords. But overall, it doesn't take much time to get hands with the tool once user is get used to it.
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Reliability and Availability
Elegant Themes
No answers on this topic
Optimizely
Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
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Support Rating
Elegant Themes
No answers on this topic
Optimizely
I think this is one of the best customer support I ever seen in a software. 10 is not enough to rate them
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Online Training
Elegant Themes
No answers on this topic
Optimizely
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
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Implementation Rating
Elegant Themes
No answers on this topic
Optimizely
I was not fully involved.
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Alternatives Considered
Elegant Themes
Divi price is superior and the infinite sites feature got me. Thrive was good for me at some point, but they got stuck in their layout options. Even i liked the Thrive form builder, in general Divi gave me more options to build my websites and build my landing pages. If they work on their interaction with other apps like Mailchimp or Hubspot, for example, or make the tool even more intuitive, i would give them 10 in everything.
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Optimizely
I was not involved in the evaluation process for any of these systems. We chose Episerver CMS because it met the highest number of features for our use cases, and seemed to have great support and a good team running it. We were able to find an implementation partner and transfer multiple sites into one contained project
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Return on Investment
Elegant Themes
  • Positive - I purchased the lifetime license and have used it on 20+ sites over three years. I purchased it in June 2018 after using it under the one-year license and am so glad that I upgraded. It is a very good deal for my business since I no longer have to think about this cost and it is such a fantastic product.
  • Positive - I have had prospects specifically ask for Divi because they know it is so user-friendly and reliable. That also speaks to the quality of the product.
  • Negative - the Divi Marketplace is where I go for some specialty features to download for specific client requests. I'm not for all the "bells and whistles" that some websites have but there are some that I feel should be included in Divi core that simply aren't, like mega menus. Because of that I've had to make a few additional purchases since buying the license.
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Optimizely
  • Role permissions and approvals are extremely intuitive and easy to implement and saves hours of time.
  • The api integration settings page is extremely easy to use and generally saves an hour of time every time it needs to be used.
  • Creating new customers is quick and easy and not only saves time but also adds to potential sales dollars by getting customers up and running quicker.
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ScreenShots

Optimizely Content Management System Screenshots

Screenshot of With its personalization manager, users can tailor content for visitors and present contextualized information that is relevant to their demographics, purchase history, interests and the ways in which they interact with content.Screenshot of With its preview mode, content layout and display can be optimized for all devices. With on-page editing in each device view, users can create the best possible experience for all visitors.