DivvyHQ vs. Optimizely Content Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
DivvyHQ
Score 9.2 out of 10
N/A
DivvyHQ is a content marketing platform with a central Dashboard and Calendar for managing publication schedules and coordinating workflow (with workflow controls for security), and publishing content. Pricing starts at $25 per month for each user (the Divvy Lite plan with limited features) and rises to $195 per month for each user (Divvy Enterprise with more advanced features, like Custom Workflow, Publishing, API, Calendar Layers, and a dedicated support specialist). DivvyHQ also offers…
$29
per month per user
Optimizely Content Marketing Platform
Score 8.6 out of 10
N/A
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.N/A
Pricing
DivvyHQOptimizely Content Marketing Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
DivvyHQOptimizely Content Marketing Platform
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup Fee$1,500 one-time fee per installationRequired
Additional Details
More Pricing Information
Community Pulse
DivvyHQOptimizely Content Marketing Platform
Considered Both Products
DivvyHQ

No answer on this topic

Optimizely Content Marketing Platform
Chose Optimizely Content Marketing Platform
We started with DivvyHQ and moved to Welcome for reasons that I cannot remember at this time. The migration was a couple of years ago now. I enjoyed both tools, but I do think Welcome makes it easier to track workflows, edits, and comments specifically. These are all key …
Top Pros

No answers on this topic

Top Cons
Features
DivvyHQOptimizely Content Marketing Platform
Content Creation
Comparison of Content Creation features of Product A and Product B
DivvyHQ
9.3
2 Ratings
14% above category average
Optimizely Content Marketing Platform
8.4
20 Ratings
4% above category average
Approval workflows9.01 Ratings8.917 Ratings
Content collaboration10.01 Ratings9.517 Ratings
Content calendar9.02 Ratings7.816 Ratings
Ideation00 Ratings7.815 Ratings
Network for content licensing/production00 Ratings8.011 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
DivvyHQ
9.3
2 Ratings
14% above category average
Optimizely Content Marketing Platform
7.9
20 Ratings
2% below category average
Content hub10.01 Ratings9.013 Ratings
Embedded CTAs9.01 Ratings8.911 Ratings
Content distribution9.01 Ratings8.815 Ratings
Content automation9.01 Ratings8.914 Ratings
Forms / Gated content00 Ratings3.01 Ratings
Content promotion00 Ratings8.610 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
DivvyHQ
8.0
1 Ratings
3% above category average
Optimizely Content Marketing Platform
8.0
17 Ratings
3% above category average
Campaign optimization dashboard8.01 Ratings8.712 Ratings
Audience profiling and targeting00 Ratings8.23 Ratings
Closed-loop tracking and reporting00 Ratings7.211 Ratings
Content performance analytics00 Ratings7.115 Ratings
Competitive analytics00 Ratings8.77 Ratings
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User Ratings
DivvyHQOptimizely Content Marketing Platform
Likelihood to Recommend
8.0
(2 ratings)
8.6
(22 ratings)
Usability
-
(0 ratings)
8.3
(17 ratings)
Support Rating
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
DivvyHQOptimizely Content Marketing Platform
Likelihood to Recommend
DivvyHQ
It's a great visual representation for what's been scheduled for publishing. You're able to see whose project is whose, what the content item will be used for, and any other relevant details if you're curious enough to click on the calendar item. I have not used DivvyHQ for directly publishing content from within, like to social media platforms, websites, or newsletters, directly from Divvy.
Read full review
Optimizely
Optimizely’s CMP has significantly organized out Marketing department’s workflow processes and ability to find current assets. The campaign function allows us to group together all the relevant tasks despite them being carried out by different teams. Assets are updated rather than duplicated. Tasks are collaborated on rather than siloed. Requests are seen rather than lost
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Pros
DivvyHQ
  • High quality presentations
  • Low costs
Read full review
Optimizely
  • Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues.
  • Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here.
  • CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts.
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Cons
DivvyHQ
  • campaigns interface is a bit outdated
  • I'd like to see the dashboard/homepage spruced up
  • open on calendars rather than recent activity
Read full review
Optimizely
  • Remove the preview option when clicking once. It'll be nicer if we click and being provided with both options instead.
  • Provide the option to download an entire folder of docs without entering to the folder itself.
  • 'Watch' option for specific docs, not just for folders...
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Usability
DivvyHQ
No answers on this topic
Optimizely
Hands down the tagging and commenting. Easy way for us to keep a record of what's going on with each project. The ability to set different views is great. Filters are pretty good - I'd like to have some additional functionality there but happy with what's available. Reporting can be clunky but improvements happen often.
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Support Rating
DivvyHQ
No answers on this topic
Optimizely
The NewsCred team is very responsive and helpful with any technical issues.
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Alternatives Considered
DivvyHQ
The corporate communication team uses DivvyHQ, TweetDeck and Agorapulse. Each one is used for different purposes and helps us meets our objectives. DivvyHQ helps Unum and Colonial Life's corporate communications teams stay in touch with one another's work and aware of what the other is doing. It allows for content collaboration and keeps us on track to meet individual deadlines.
Read full review
Optimizely
We started with DivvyHQ and moved to Welcome for reasons that I cannot remember at this time. The migration was a couple of years ago now. I enjoyed both tools, but I do think Welcome makes it easier to track workflows, edits, and comments specifically. These are all key elements when dealing with content and it has made a huge difference.
Read full review
Return on Investment
DivvyHQ
  • This has saved man power by automating certain functions
  • We have created a new stream of marketing.
Read full review
Optimizely
  • Marketing Teams can show the volume of work they produce
  • Input forms mean we are getting all the details we need up front (saves hours per month)
  • Users can prioritize and plan to make sure they are working on the right content at the right time
Read full review
ScreenShots

DivvyHQ Screenshots

Screenshot of Screenshot of Content Operations DashboardScreenshot of The most robust content calendar on the marketScreenshot of Content Interface (List View)Screenshot of Sandbox (Content item detail view)Screenshot of Sandbox > Content (HTML) Editor

Optimizely Content Marketing Platform Screenshots

Screenshot of Integrated Workflows: Optimizely Content Marketing Platform enables teams to collaborate on content and campaign tasks with the use of flexible workflows.Screenshot of Intake: Marketing Work Request Prioritization: Streamlines and prioritizes marketing requests with dynamic intake forms, automatic routing, and integrated workflows to ensure that requested work gets completed.Screenshot of Library (Digital Asset Management): With Optimizely Content Marketing Platform's native asset manager, users can upload, organize, and share assets all within the same platform where content planning, creation, and collaboration take place.Screenshot of Visual calendars: Optimizely's Content Marketing Platform provides visibility into marketing activities - from content to events to campaigns - with flexibility to support changing timelines.