What users are saying about
37 Ratings
3 Ratings
37 Ratings
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Score 7.6 out of 100
3 Ratings
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Score 3 out of 100

Likelihood to Recommend

D&B Hoovers

If you're with a big company that can afford to pay $500 - 1000 per month or more for data, then this platform may have a lot of value for you. That's in part because you could use it to produce actionable insights on a mass scale and you may not be worried about the cost of incorrect data. If your company is a smaller company working on a budget, this most likely is not the solution for you.
Justin Roodman | TrustRadius Reviewer

Hive9

If you are a large marketing organization (Enterprise level), this tool is perfect. As long as you can get buy in for the proper integrations, it will make tracking program success much easier, allowing for real-time reporting on the fly. If you are a smaller, more scrappy marketing organization, it can feel cumbersome at first, but it may also help your teams adopt best-practice project structures. To truly gain the benefits of the system, you must be running targeted lead generation campaigns with tangible goals and outcomes. Otherwise, you likely won't get the value from the tool
Ryan Bearden | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

D&B Hoovers
8.0
Hive9
Advanced search
D&B Hoovers
8.0
Hive9
Identification of new leads
D&B Hoovers
8.5
Hive9
List quality
D&B Hoovers
7.7
Hive9
List upload/download
D&B Hoovers
8.1
Hive9
Ideal customer targeting
D&B Hoovers
8.1
Hive9
Load time/data access
D&B Hoovers
7.5
Hive9

Sales Intelligence Data Standards

D&B Hoovers
8.1
Hive9
Contact information
D&B Hoovers
7.9
Hive9
Company information
D&B Hoovers
8.2
Hive9
Industry information
D&B Hoovers
8.3
Hive9

Data Augmentation & Lead Qualification

D&B Hoovers
8.4
Hive9
Lead qualification process
D&B Hoovers
8.0
Hive9
Smart lists and recommendations
D&B Hoovers
8.0
Hive9
Salesforce integration
D&B Hoovers
8.5
Hive9
Company/business profiles
D&B Hoovers
8.6
Hive9
Alerts and reminders
D&B Hoovers
9.5
Hive9
Data hygiene
D&B Hoovers
8.2
Hive9
Automatic data refresh
D&B Hoovers
8.3
Hive9
Tags
D&B Hoovers
8.4
Hive9
Filters and segmentation
D&B Hoovers
7.7
Hive9

Sales Intelligence Email Features

D&B Hoovers
9.9
Hive9
Sales email templates
D&B Hoovers
9.9
Hive9
Append emails to records
D&B Hoovers
9.9
Hive9

Pros

D&B Hoovers

  • Hoover's has good information architecture in one sense that allowed you to keep track of where you have looked and also add anticipatory links for things you might like to research or know.
  • It was great for finding a more complete picture of the companies history.
  • It was helpful for piecing together contact information for people you may not have known worked there.
Micah Tinklepaugh | TrustRadius Reviewer

Hive9

  • The integration with SalesForce is great and allows for data to be more easily pulled and viewed through the Hive9 system. It seamlessly combines spend data with program data so identifying and analyzing better-performing programs is easy.
  • The reporting options in Hive9 are very robust and valuable for both marketing teams as well as finance and executive sponsors/stakeholders. The reporting was built from Sirius Decision's demand generation waterfall so it incorporates best practices for lead tracking and reporting.
  • The fact that Hive9 integrates with sales and marketing automation systems as well as prominent accounting systems makes it an extremely valuable tool to bring in key data points to tell the story of marketing efficacy.
Ryan Bearden | TrustRadius Reviewer

Cons

D&B Hoovers

  • There are virtually no areas where this software can improve. This is elite b2b software that businesses who care about their prospecting/sales campaigns use.
  • Other than the software, the price itself can improve so start up businesses are more inclined to make the purchase.
Anonymous | TrustRadius Reviewer

Hive9

  • The hierarchy of programs/initiatives can be pretty clunky and cumbersome. While it probably works great for larger size, enterprise organizations, it does not always jive with mid size to smaller companies - it can feel very constrained.
  • There is currently no way to create a "flat" organizational structure of users. This can be very limiting for smaller-sized marketing organizations. Although I believe they are addressing this very soon.
Ryan Bearden | TrustRadius Reviewer

Likelihood to Renew

D&B Hoovers

D&B Hoovers 5.9
Based on 2 answers
Hoover's just isn't compelling for the types of information they provide and the pricing model. But again, this is from the very limited perspective of a below entry level analyst who is just finishing their studies. It is probable that for some segments of industry, Hoover's has vast wealth of pertinent information. For example, when looking into agricultural industries for a consulting firm, I did not save any time with their service because information on factory locations and assets was scant. Using Google earth to view the square footage of the facilities to estimate assets was often more helpful.
Micah Tinklepaugh | TrustRadius Reviewer

Hive9

No score
No answers yet
No answers on this topic

Support Rating

D&B Hoovers

D&B Hoovers 10.0
Based on 2 answers
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
Anonymous | TrustRadius Reviewer

Hive9

No score
No answers yet
No answers on this topic

Alternatives Considered

D&B Hoovers

D&B stacks up but not very high. ZoomInfo is in the lead for newer-looking technology and data quality. Sales Navigator is a powerhouse in the space and probably has the whole package that I'd want during prospecting except for the business code. Crunchbase has newer information and industry trends that are hard to beat. Hopefully D&B can modernize to stack up and make a more appealing UI/UX.
Anonymous | TrustRadius Reviewer

Hive9

My company had selected Hive9 prior to me joining the company
Ryan Bearden | TrustRadius Reviewer

Return on Investment

D&B Hoovers

  • Honestly cannot say we really drove any new sales using D&B Hoovers to prospect new companies and leads. We obtained higher data quality with other tools like ZoomInfo and Skrapp.
  • A year long contract that isn't honored on their side due to lack of customer service and poor data quality definitely does not equal ROI.
  • Spent significant time sanitizing and cleansing inaccurate data provided by their service. Since time is money in business, that was a loss in that aspect.
Justin Roodman | TrustRadius Reviewer

Hive9

  • While we are continuing to work through some integration issues to ensure tracking accurate data, the tool has already helped our team to learn to better focus on budget management.
Ryan Bearden | TrustRadius Reviewer

Screenshots

Pricing Details

D&B Hoovers

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Hive9

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Rating Summary

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