Drift vs. Lattice Engines (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Drift
Score 8.3 out of 10
N/A
Drift is presented as a human-centric, AI-powered buyer engagement platform, a platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey. The platform helps businesses translate conversational data and buyer behavior into deeper customer relationships, and also modernizes the B2B website experience. According to the vendor,…N/A
Lattice Engines (discontinued)
Score 2.0 out of 10
N/A
D&B Lattice (formerly Lattice Engines) was a Predictive Lead Scoring solution that blended the contact profile and behavioral information from Marketing Automation systems with additional attributes that could contain hidden buying signals. The product has been discontinued.N/A
Pricing
DriftLattice Engines (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
DriftLattice Engines (discontinued)
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
DriftLattice Engines (discontinued)
Top Pros
Top Cons
Features
DriftLattice Engines (discontinued)
Chat Analytics and Reports
Comparison of Chat Analytics and Reports features of Product A and Product B
Drift
9.0
1 Ratings
0% above category average
Lattice Engines (discontinued)
-
Ratings
Chat history and transcripts9.01 Ratings00 Ratings
Chat reporting9.01 Ratings00 Ratings
Chat and web analytics9.01 Ratings00 Ratings
Best Alternatives
DriftLattice Engines (discontinued)
Small Businesses
Smith.ai Live Website Chat
Smith.ai Live Website Chat
Score 8.9 out of 10
Mediafly Intelligence360
Mediafly Intelligence360
Score 7.8 out of 10
Medium-sized Companies
Genesys DX (discontinued)
Genesys DX (discontinued)
Score 10.0 out of 10
Clari
Clari
Score 8.3 out of 10
Enterprises
Genesys DX (discontinued)
Genesys DX (discontinued)
Score 10.0 out of 10
Clari
Clari
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DriftLattice Engines (discontinued)
Likelihood to Recommend
7.7
(52 ratings)
2.0
(7 ratings)
Likelihood to Renew
-
(0 ratings)
8.1
(5 ratings)
Usability
7.0
(3 ratings)
9.0
(2 ratings)
Availability
-
(0 ratings)
9.1
(2 ratings)
Performance
-
(0 ratings)
9.0
(2 ratings)
Support Rating
7.7
(3 ratings)
8.7
(3 ratings)
In-Person Training
-
(0 ratings)
8.3
(2 ratings)
Online Training
-
(0 ratings)
7.0
(2 ratings)
Implementation Rating
-
(0 ratings)
7.8
(3 ratings)
User Testimonials
DriftLattice Engines (discontinued)
Likelihood to Recommend
Drift
It is recommended for any company; it is a comprehensive tool for teams interested in strengthening business management and improving efficiency. It allows you to automatically schedule support with customers, thus saving a lot of time. Large companies can establish a chat and communication between potential customers, answering their questions quickly; allow you to monitor and track your leads and new leads, to make it fully functional, it has a very affordable value so that it can be used in all companies, it will not affect their economic aspects.
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Discontinued Products
Lattice has been difficult to work with in the past few months. We've struggled internally to try and improve their models, but it hasn't proven itself to offer substantial value. We're able to suppress low quality leads, but Lattice also promotes some questionable leads at times and also grades high potential leads as low scoring. We've tried time and time again to improve the model, but they haven't offered much in terms of help or partnership.
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Pros
Drift
  • Easy to implement - we were up on our site in hours.
  • Increases the volume and quality of buyer conversations - visitors get to value faster and qualify themselves by chatting in.
  • Surfaces relevant experiences and content to people faster based on targeted use cases.
  • Brings your brand to the prospect experience to stand out in the market. For example, our mascot Ollie Llama welcoming visitors on the homepage with funny llama.
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Discontinued Products
  • Ease of use. It is a no brainer for our sales teams. They go through just 10 minutes of training. It is very prescriptive and clear. There is a minimal amount of flipping to get through what they need to. Everything is just on one screen.
  • Integration to Salesforce.com. The level of integration today is moderate. It integrates opportunity to opportunity. As soon as a sales person converts, it flows.
  • They are highly responsive as a vendor. If there’s a field that we want to add, they will adapt the product for us very quickly.
  • The model for professional services (fee based) is very flexible. It’s as much as you need. They advocate high service level for ramping new regions, and are very flexible with feet on the ground and helping out.
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Cons
Drift
  • Whenever there have been challenges with the product, the team has always been hungry to fix the issues that we raise.
  • In-platform reporting on conversion metrics can be improved. For example, it's not possible to report on business vs non business email capture rate (currently reported by our CSM every week), and to get the most detail about meetings that have been booked, you have to export data and review in Sheets/Excel. Drift responds quickly, and they're already working on this... so by the time you read this review, the reports will probably be fully functional in the platform.
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Discontinued Products
  • Detailed technographic information - we had a lot of issues with Lattice not being able to identify specific technologies being used by a company, which would be able to provide us materially different context as a seller.
  • Model is built once and is static until refreshed - do not get meaningful feedback into the model in real-time
  • Hard to identify which attributes are meaningful enough to include as enrichment in SFDC.
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Likelihood to Renew
Drift
No answers on this topic
Discontinued Products
I will continue to use PRISM, especially now, because I after 3 years in the same geography, I have just transferred to a new territory. The tool really helps me focus on the best opportunities to pursue, which can sometimes be difficult with over 100 assigned accounts
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Usability
Drift
The customer-facing usability is great, but managing drift from the back end can be challenging at times. This is mainly due to slow loading speeds when it comes to editing or viewing routing. Coupling this with no autosave function, changes are hard to make and can easily be lost.
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Discontinued Products
The product is part of a service. The team from Lattice did a great job of supporting us and of delivering the results we set out to attain. They became an integral part of our success.
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Reliability and Availability
Drift
No answers on this topic
Discontinued Products
We have not had any outages.
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Performance
Drift
No answers on this topic
Discontinued Products
The Lattice team kept the timelines we agreed to and pushed the envelop to deliver ahead of time when we needed it.
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Support Rating
Drift
The Drift team has been remarkably responsive to me. From support reps available in-app, to my account manager committed to my long-term success, to regular connections and interactions with their leadership team. They have been wholeheartedly committed to answering every question and solving every issue so that we can succeed as a team, and I can succeed as a marketer!
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Discontinued Products
It's very good. They are very responsive. They aren’t pushy on providing too much. They are very transparent about what you’re getting and paying for
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In-Person Training
Drift
No answers on this topic
Discontinued Products
Please see my answers to the previous question. We had very good feedback from our product management, strategy and sales leadership and reps regarding our training.
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Online Training
Drift
No answers on this topic
Discontinued Products
I have just watched videos. They have very good pure video based training for high level. I have seen the training for reps. It is not very complex
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Implementation Rating
Drift
No answers on this topic
Discontinued Products
The implementation hit the milestones we established. Lattice was VERY committed to helping us make sure what we committed back to the organization was met.
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Alternatives Considered
Drift
I have used a few different chat platforms, the most popular one being Intercom. They both have some similarities in functionalities and features. I have had more success with Drift and the calendar link/automation. I love the fact that a prospect can easily find my calendar link and book a demo without needing to speak with me.
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Discontinued Products
Lattice was an incumbent tool from several years ago. Early on, we enjoyed a good relationship with the team there. After the acquisition, we have definitely seen a decrease in the quality of support and engagement from the team. As a result, we will look at several competing vendors when our contract ends with Lattice.
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Return on Investment
Drift
  • Save time by allowing your inbound audience to access what they want immediately through Drift bots.
  • Reducing friction you will increase your inbound audience engagement traffic.
  • With Drift, our company has increased our qualified sales meetings booked more than 3x than when we used forms.
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Discontinued Products
  • We have seen quantifiable ROI when our reps have used the product to target accounts. In a recent example we found that accounts that targeted these "hi-po" accounts identified by using Lattice analytics created over $27M in pipeline over a month long period for a key product we are interested in selling more of to customers, compared to a less than $1M for accounts that were not identified as "hi-po".
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ScreenShots

Drift Screenshots

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