What users are saying about
12 Ratings
67 Ratings
12 Ratings
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Score 4 out of 100
67 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

D&B Lattice

Lattice has been difficult to work with in the past few months. We've struggled internally to try and improve their models, but it hasn't proven itself to offer substantial value. We're able to suppress low quality leads, but Lattice also promotes some questionable leads at times and also grades high potential leads as low scoring. We've tried time and time again to improve the model, but they haven't offered much in terms of help or partnership.
Anonymous | TrustRadius Reviewer

Drift

Drift makes it easy for us to feed the right information to the right people based on their intent, and it makes the whole experience simple and fast. It’s helped deliver the competitive advantage and brand experience we were striving for. If you’re not ready to innovate on the way you approach marketing, sales, and customer experience then it may not be for you.
Adrian Cohn | TrustRadius Reviewer

Pros

D&B Lattice

  • Ease of use. It is a no brainer for our sales teams. They go through just 10 minutes of training. It is very prescriptive and clear. There is a minimal amount of flipping to get through what they need to. Everything is just on one screen.
  • Integration to Salesforce.com. The level of integration today is moderate. It integrates opportunity to opportunity. As soon as a sales person converts, it flows.
  • They are highly responsive as a vendor. If there’s a field that we want to add, they will adapt the product for us very quickly.
  • The model for professional services (fee based) is very flexible. It’s as much as you need. They advocate high service level for ramping new regions, and are very flexible with feet on the ground and helping out.
Anonymous | TrustRadius Reviewer

Drift

  • Chatbot builder. The new builder Drift recently came out with is very user-friendly and intuitive.
  • Integrations. We integrate Drift with Salesforce and Hubspot. After a lot of testing and mini failures, we finally figured it out and everything works seamlessly.
  • Content. Drift's marketing is the best out there, and I always draw inspiration from their "human" approach to our marketing content. As a customer, I am kept up to date on product releases as well as industry leader knowledge reports to keep our company's marketing relevant, helpful, and engaging.
Rachel Green | TrustRadius Reviewer

Cons

D&B Lattice

  • Detailed technographic information - we had a lot of issues with Lattice not being able to identify specific technologies being used by a company, which would be able to provide us materially different context as a seller.
  • Model is built once and is static until refreshed - do not get meaningful feedback into the model in real-time
  • Hard to identify which attributes are meaningful enough to include as enrichment in SFDC.
Charles Wu | TrustRadius Reviewer

Drift

  • The all vertical work flow is tough to visualize at times. It gets a bit messy.
  • Getting a fair distribution of leads to all of the reps has been a struggle.
  • It can be tough to test in a timely matter.
Mike Thompson | TrustRadius Reviewer

Likelihood to Renew

D&B Lattice

D&B Lattice 8.1
Based on 5 answers
I will continue to use PRISM, especially now, because I after 3 years in the same geography, I have just transferred to a new territory. The tool really helps me focus on the best opportunities to pursue, which can sometimes be difficult with over 100 assigned accounts
Dorea Zalesak | TrustRadius Reviewer

Drift

No score
No answers yet
No answers on this topic

Usability

D&B Lattice

D&B Lattice 9.0
Based on 2 answers
The product is part of a service. The team from Lattice did a great job of supporting us and of delivering the results we set out to attain. They became an integral part of our success.
Christian Wolfe | TrustRadius Reviewer

Drift

No score
No answers yet
No answers on this topic

Reliability and Availability

D&B Lattice

D&B Lattice 9.1
Based on 2 answers
We have not had any outages.
Anonymous | TrustRadius Reviewer

Drift

No score
No answers yet
No answers on this topic

Performance

D&B Lattice

D&B Lattice 9.0
Based on 2 answers
The Lattice team kept the timelines we agreed to and pushed the envelop to deliver ahead of time when we needed it.
Christian Wolfe | TrustRadius Reviewer

Drift

No score
No answers yet
No answers on this topic

Support Rating

D&B Lattice

D&B Lattice 8.7
Based on 3 answers
It's very good. They are very responsive. They aren’t pushy on providing too much. They are very transparent about what you’re getting and paying for
Anonymous | TrustRadius Reviewer

Drift

No score
No answers yet
No answers on this topic

In-Person Training

D&B Lattice

D&B Lattice 8.3
Based on 2 answers
Please see my answers to the previous question. We had very good feedback from our product management, strategy and sales leadership and reps regarding our training.
Christian Wolfe | TrustRadius Reviewer

Drift

No score
No answers yet
No answers on this topic

Online Training

D&B Lattice

D&B Lattice 7.0
Based on 2 answers
I have just watched videos. They have very good pure video based training for high level. I have seen the training for reps. It is not very complex
Anonymous | TrustRadius Reviewer

Drift

No score
No answers yet
No answers on this topic

Implementation Rating

D&B Lattice

D&B Lattice 7.8
Based on 3 answers
The implementation hit the milestones we established. Lattice was VERY committed to helping us make sure what we committed back to the organization was met.
Christian Wolfe | TrustRadius Reviewer

Drift

No score
No answers yet
No answers on this topic

Alternatives Considered

D&B Lattice

Lattice was an incumbent tool from several years ago. Early on, we enjoyed a good relationship with the team there. After the acquisition, we have definitely seen a decrease in the quality of support and engagement from the team. As a result, we will look at several competing vendors when our contract ends with Lattice.
Anonymous | TrustRadius Reviewer

Drift

Like I mentioned earlier, looking at Drift's UI and how it handles chat requests, it may not fare well as a dedicated support-chat system like Intercom and Zopim. Of course, their value prop is conversational marketing and lead gen through automatic bot workflows. They're trying to do too many things - like Email Sequences and Account Based Marketing for example. It would be great to see data in 12 months on how that experiment of theirs is helping the customers.
Ankurman Shrestha | TrustRadius Reviewer

Return on Investment

D&B Lattice

  • We have seen quantifiable ROI when our reps have used the product to target accounts. In a recent example we found that accounts that targeted these "hi-po" accounts identified by using Lattice analytics created over $27M in pipeline over a month long period for a key product we are interested in selling more of to customers, compared to a less than $1M for accounts that were not identified as "hi-po".
Matt Sullivan | TrustRadius Reviewer

Drift

  • Drift has allowed us to capture more MQLs since we started using it.
  • Drift has increased customer satisfaction with our services since it enabled real-time support and communication with them.
  • Drift has allowed us to spend less time supporting users or replying to user questions, and spend more time on critical business issues, while maintaining the same level of support for our customers.
Anonymous | TrustRadius Reviewer

Pricing Details

D&B Lattice

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Drift

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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