Lattice Engines (discontinued) vs. Synthio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lattice Engines (discontinued)
Score 2.0 out of 10
N/A
D&B Lattice (formerly Lattice Engines) was a Predictive Lead Scoring solution that blended the contact profile and behavioral information from Marketing Automation systems with additional attributes that could contain hidden buying signals. The product has been discontinued.N/A
Synthio
Score 9.0 out of 10
Enterprise companies (1,001+ employees)
Synthio is Data as a Service software that automates the cleansing, standardization, and synthesis of data to make it actionable for immediate use. From merging non-standard or free-form data into a single usable dataset, to deduplication, standardization, strategic augmentation, or simply understanding more about data through a data health analysis, the vendor says their solution meets every data need of the modern marketer. Additionally, the vendor says they even have an automated tool that…N/A
Pricing
Lattice Engines (discontinued)Synthio
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Lattice Engines (discontinued)Synthio
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Features
Lattice Engines (discontinued)Synthio
Prospecting
Comparison of Prospecting features of Product A and Product B
Lattice Engines (discontinued)
-
Ratings
Synthio
9.7
2 Ratings
25% above category average
Advanced search00 Ratings10.02 Ratings
Identification of new leads00 Ratings10.02 Ratings
List quality00 Ratings9.02 Ratings
List upload/download00 Ratings10.02 Ratings
Ideal customer targeting00 Ratings9.02 Ratings
Load time/data access00 Ratings10.02 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Lattice Engines (discontinued)
-
Ratings
Synthio
9.3
2 Ratings
21% above category average
Contact information00 Ratings9.02 Ratings
Company information00 Ratings9.02 Ratings
Industry information00 Ratings10.02 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Lattice Engines (discontinued)
-
Ratings
Synthio
9.4
2 Ratings
24% above category average
Salesforce integration00 Ratings10.01 Ratings
Company/business profiles00 Ratings9.02 Ratings
Data hygiene00 Ratings9.02 Ratings
Automatic data refresh00 Ratings10.02 Ratings
Filters and segmentation00 Ratings9.02 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Lattice Engines (discontinued)
-
Ratings
Synthio
9.0
2 Ratings
18% above category average
Append emails to records00 Ratings9.02 Ratings
Best Alternatives
Lattice Engines (discontinued)Synthio
Small Businesses
Mediafly Intelligence360
Mediafly Intelligence360
Score 7.8 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Clari
Clari
Score 8.2 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
Clari
Clari
Score 8.2 out of 10
D&B Hoovers
D&B Hoovers
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Lattice Engines (discontinued)Synthio
Likelihood to Recommend
2.0
(7 ratings)
9.0
(2 ratings)
Likelihood to Renew
8.1
(5 ratings)
-
(0 ratings)
Usability
9.0
(2 ratings)
-
(0 ratings)
Availability
9.1
(2 ratings)
-
(0 ratings)
Performance
9.0
(2 ratings)
-
(0 ratings)
Support Rating
8.7
(3 ratings)
-
(0 ratings)
In-Person Training
8.3
(2 ratings)
-
(0 ratings)
Online Training
7.0
(2 ratings)
-
(0 ratings)
Implementation Rating
7.8
(3 ratings)
-
(0 ratings)
User Testimonials
Lattice Engines (discontinued)Synthio
Likelihood to Recommend
Discontinued Products
Lattice has been difficult to work with in the past few months. We've struggled internally to try and improve their models, but it hasn't proven itself to offer substantial value. We're able to suppress low quality leads, but Lattice also promotes some questionable leads at times and also grades high potential leads as low scoring. We've tried time and time again to improve the model, but they haven't offered much in terms of help or partnership.
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Synthio
Undoubtedly this is the ideal software for the sales and marketing department, as it saves a lot of time in the search for customers and has tools that automate many processes that were previously manual. This is one of the programs we have worked with the best, that is why we recommend it.
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Pros
Discontinued Products
  • Ease of use. It is a no brainer for our sales teams. They go through just 10 minutes of training. It is very prescriptive and clear. There is a minimal amount of flipping to get through what they need to. Everything is just on one screen.
  • Integration to Salesforce.com. The level of integration today is moderate. It integrates opportunity to opportunity. As soon as a sales person converts, it flows.
  • They are highly responsive as a vendor. If there’s a field that we want to add, they will adapt the product for us very quickly.
  • The model for professional services (fee based) is very flexible. It’s as much as you need. They advocate high service level for ramping new regions, and are very flexible with feet on the ground and helping out.
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Synthio
  • Extensive search filters
  • Email verification prior to download/charge
  • Helpful customer service who you can work directly with to pull lists. It's great to work with someone who can tell you exactly how many verified leads you could pull without having to use credits.
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Cons
Discontinued Products
  • Detailed technographic information - we had a lot of issues with Lattice not being able to identify specific technologies being used by a company, which would be able to provide us materially different context as a seller.
  • Model is built once and is static until refreshed - do not get meaningful feedback into the model in real-time
  • Hard to identify which attributes are meaningful enough to include as enrichment in SFDC.
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Synthio
  • Lead quality isn't always the best - as with many databases of this nature. We have to expect that we'll have a high bounce and unsubscribe rate when using these leads.
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Likelihood to Renew
Discontinued Products
I will continue to use PRISM, especially now, because I after 3 years in the same geography, I have just transferred to a new territory. The tool really helps me focus on the best opportunities to pursue, which can sometimes be difficult with over 100 assigned accounts
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Synthio
No answers on this topic
Usability
Discontinued Products
The product is part of a service. The team from Lattice did a great job of supporting us and of delivering the results we set out to attain. They became an integral part of our success.
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Synthio
No answers on this topic
Reliability and Availability
Discontinued Products
We have not had any outages.
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Synthio
No answers on this topic
Performance
Discontinued Products
The Lattice team kept the timelines we agreed to and pushed the envelop to deliver ahead of time when we needed it.
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Synthio
No answers on this topic
Support Rating
Discontinued Products
It's very good. They are very responsive. They aren’t pushy on providing too much. They are very transparent about what you’re getting and paying for
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Synthio
No answers on this topic
In-Person Training
Discontinued Products
Please see my answers to the previous question. We had very good feedback from our product management, strategy and sales leadership and reps regarding our training.
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Synthio
No answers on this topic
Online Training
Discontinued Products
I have just watched videos. They have very good pure video based training for high level. I have seen the training for reps. It is not very complex
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Synthio
No answers on this topic
Implementation Rating
Discontinued Products
The implementation hit the milestones we established. Lattice was VERY committed to helping us make sure what we committed back to the organization was met.
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Synthio
No answers on this topic
Alternatives Considered
Discontinued Products
Lattice was an incumbent tool from several years ago. Early on, we enjoyed a good relationship with the team there. After the acquisition, we have definitely seen a decrease in the quality of support and engagement from the team. As a result, we will look at several competing vendors when our contract ends with Lattice.
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Synthio
I feel similar about all of these list building/append services. There are good and bad aspects.
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Return on Investment
Discontinued Products
  • We have seen quantifiable ROI when our reps have used the product to target accounts. In a recent example we found that accounts that targeted these "hi-po" accounts identified by using Lattice analytics created over $27M in pipeline over a month long period for a key product we are interested in selling more of to customers, compared to a less than $1M for accounts that were not identified as "hi-po".
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Synthio
  • Positive - We've been able to append records and add them to our targeted marketing campaigns.
  • Negative - We've added some junk to our database, as a result, which has affected our deliverability rates.
  • Negative - We did get a complaint and inquiry from one particular record about sending them an unsolicited email.
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ScreenShots