What users are saying about
12 Ratings
4 Ratings
12 Ratings
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Score 3.9 out of 100
4 Ratings
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Score 4.2 out of 100

Likelihood to Recommend

D&B Lattice

Lattice has been difficult to work with in the past few months. We've struggled internally to try and improve their models, but it hasn't proven itself to offer substantial value. We're able to suppress low quality leads, but Lattice also promotes some questionable leads at times and also grades high potential leads as low scoring. We've tried time and time again to improve the model, but they haven't offered much in terms of help or partnership.
Anonymous | TrustRadius Reviewer

Synthio

I think Synthio is better suited to append your existing database, versus building new lists.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

D&B Lattice
Synthio
8.3
Advanced search
D&B Lattice
Synthio
9.0
Identification of new leads
D&B Lattice
Synthio
8.0
List quality
D&B Lattice
Synthio
6.0
List upload/download
D&B Lattice
Synthio
8.0
Ideal customer targeting
D&B Lattice
Synthio
9.0
Load time/data access
D&B Lattice
Synthio
10.0

Sales Intelligence Data Standards

D&B Lattice
Synthio
7.3
Contact information
D&B Lattice
Synthio
8.0
Company information
D&B Lattice
Synthio
7.0
Industry information
D&B Lattice
Synthio
7.0

Data Augmentation & Lead Qualification

D&B Lattice
Synthio
7.8
Company/business profiles
D&B Lattice
Synthio
7.0
Data hygiene
D&B Lattice
Synthio
8.0
Automatic data refresh
D&B Lattice
Synthio
7.0
Filters and segmentation
D&B Lattice
Synthio
9.0

Sales Intelligence Email Features

D&B Lattice
Synthio
8.0
Append emails to records
D&B Lattice
Synthio
8.0

Pros

D&B Lattice

  • Ease of use. It is a no brainer for our sales teams. They go through just 10 minutes of training. It is very prescriptive and clear. There is a minimal amount of flipping to get through what they need to. Everything is just on one screen.
  • Integration to Salesforce.com. The level of integration today is moderate. It integrates opportunity to opportunity. As soon as a sales person converts, it flows.
  • They are highly responsive as a vendor. If there’s a field that we want to add, they will adapt the product for us very quickly.
  • The model for professional services (fee based) is very flexible. It’s as much as you need. They advocate high service level for ramping new regions, and are very flexible with feet on the ground and helping out.
Anonymous | TrustRadius Reviewer

Synthio

  • Extensive search filters
  • Email verification prior to download/charge
  • Helpful customer service who you can work directly with to pull lists. It's great to work with someone who can tell you exactly how many verified leads you could pull without having to use credits.
Anonymous | TrustRadius Reviewer

Cons

D&B Lattice

  • Detailed technographic information - we had a lot of issues with Lattice not being able to identify specific technologies being used by a company, which would be able to provide us materially different context as a seller.
  • Model is built once and is static until refreshed - do not get meaningful feedback into the model in real-time
  • Hard to identify which attributes are meaningful enough to include as enrichment in SFDC.
Charles Wu | TrustRadius Reviewer

Synthio

  • Lead quality isn't always the best - as with many databases of this nature. We have to expect that we'll have a high bounce and unsubscribe rate when using these leads.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

D&B Lattice

D&B Lattice 8.1
Based on 5 answers
I will continue to use PRISM, especially now, because I after 3 years in the same geography, I have just transferred to a new territory. The tool really helps me focus on the best opportunities to pursue, which can sometimes be difficult with over 100 assigned accounts
Dorea Zalesak | TrustRadius Reviewer

Synthio

No score
No answers yet
No answers on this topic

Usability

D&B Lattice

D&B Lattice 9.0
Based on 2 answers
The product is part of a service. The team from Lattice did a great job of supporting us and of delivering the results we set out to attain. They became an integral part of our success.
Christian Wolfe | TrustRadius Reviewer

Synthio

No score
No answers yet
No answers on this topic

Reliability and Availability

D&B Lattice

D&B Lattice 9.1
Based on 2 answers
We have not had any outages.
Anonymous | TrustRadius Reviewer

Synthio

No score
No answers yet
No answers on this topic

Performance

D&B Lattice

D&B Lattice 9.0
Based on 2 answers
The Lattice team kept the timelines we agreed to and pushed the envelop to deliver ahead of time when we needed it.
Christian Wolfe | TrustRadius Reviewer

Synthio

No score
No answers yet
No answers on this topic

Support Rating

D&B Lattice

D&B Lattice 8.7
Based on 3 answers
It's very good. They are very responsive. They aren’t pushy on providing too much. They are very transparent about what you’re getting and paying for
Anonymous | TrustRadius Reviewer

Synthio

No score
No answers yet
No answers on this topic

In-Person Training

D&B Lattice

D&B Lattice 8.3
Based on 2 answers
Please see my answers to the previous question. We had very good feedback from our product management, strategy and sales leadership and reps regarding our training.
Christian Wolfe | TrustRadius Reviewer

Synthio

No score
No answers yet
No answers on this topic

Online Training

D&B Lattice

D&B Lattice 7.0
Based on 2 answers
I have just watched videos. They have very good pure video based training for high level. I have seen the training for reps. It is not very complex
Anonymous | TrustRadius Reviewer

Synthio

No score
No answers yet
No answers on this topic

Implementation Rating

D&B Lattice

D&B Lattice 7.8
Based on 3 answers
The implementation hit the milestones we established. Lattice was VERY committed to helping us make sure what we committed back to the organization was met.
Christian Wolfe | TrustRadius Reviewer

Synthio

No score
No answers yet
No answers on this topic

Alternatives Considered

D&B Lattice

Lattice was an incumbent tool from several years ago. Early on, we enjoyed a good relationship with the team there. After the acquisition, we have definitely seen a decrease in the quality of support and engagement from the team. As a result, we will look at several competing vendors when our contract ends with Lattice.
Anonymous | TrustRadius Reviewer

Synthio

I feel similar about all of these list building/append services. There are good and bad aspects.
Anonymous | TrustRadius Reviewer

Return on Investment

D&B Lattice

  • We have seen quantifiable ROI when our reps have used the product to target accounts. In a recent example we found that accounts that targeted these "hi-po" accounts identified by using Lattice analytics created over $27M in pipeline over a month long period for a key product we are interested in selling more of to customers, compared to a less than $1M for accounts that were not identified as "hi-po".
Matt Sullivan | TrustRadius Reviewer

Synthio

  • Positive - We've been able to append records and add them to our targeted marketing campaigns.
  • Negative - We've added some junk to our database, as a result, which has affected our deliverability rates.
  • Negative - We did get a complaint and inquiry from one particular record about sending them an unsolicited email.
Anonymous | TrustRadius Reviewer

Pricing Details

D&B Lattice

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Synthio

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

D&B Lattice
2.5
Synthio
8.0

Likelihood to Renew

D&B Lattice
8.1
Synthio

Usability

D&B Lattice
9.0
Synthio

Reliability and Availability

D&B Lattice
9.1
Synthio

Performance

D&B Lattice
9.0
Synthio

Support Rating

D&B Lattice
8.7
Synthio

In-Person Training

D&B Lattice
8.3
Synthio

Online Training

D&B Lattice
7.0
Synthio

Implementation Rating

D&B Lattice
7.8
Synthio

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