Lattice Engines (discontinued) vs. ZoomInfo Sales

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lattice Engines (discontinued)
Score 2.0 out of 10
N/A
D&B Lattice (formerly Lattice Engines) was a Predictive Lead Scoring solution that blended the contact profile and behavioral information from Marketing Automation systems with additional attributes that could contain hidden buying signals. The product has been discontinued.N/A
ZoomInfo Sales
Score 8.0 out of 10
N/A
ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
Pricing
Lattice Engines (discontinued)ZoomInfo Sales
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Lattice Engines (discontinued)ZoomInfo Sales
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Lattice Engines (discontinued)ZoomInfo Sales
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Lattice Engines (discontinued)ZoomInfo Sales
Prospecting
Comparison of Prospecting features of Product A and Product B
Lattice Engines (discontinued)
-
Ratings
ZoomInfo Sales
7.6
655 Ratings
0% above category average
Advanced search00 Ratings7.7648 Ratings
Identification of new leads00 Ratings7.7610 Ratings
List quality00 Ratings6.9636 Ratings
List upload/download00 Ratings7.8599 Ratings
Ideal customer targeting00 Ratings7.4603 Ratings
Load time/data access00 Ratings7.9626 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Lattice Engines (discontinued)
-
Ratings
ZoomInfo Sales
7.5
649 Ratings
0% below category average
Contact information00 Ratings7.2648 Ratings
Company information00 Ratings7.6644 Ratings
Industry information00 Ratings7.7619 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Lattice Engines (discontinued)
-
Ratings
ZoomInfo Sales
7.4
635 Ratings
0% above category average
Lead qualification process00 Ratings8.052 Ratings
Smart lists and recommendations00 Ratings7.452 Ratings
Salesforce integration00 Ratings8.1431 Ratings
Company/business profiles00 Ratings7.6603 Ratings
Alerts and reminders00 Ratings7.2405 Ratings
Data hygiene00 Ratings6.4573 Ratings
Automatic data refresh00 Ratings6.7492 Ratings
Tags00 Ratings7.2429 Ratings
Filters and segmentation00 Ratings7.7582 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Lattice Engines (discontinued)
-
Ratings
ZoomInfo Sales
6.2
208 Ratings
20% below category average
Sales email templates00 Ratings6.4205 Ratings
Append emails to records00 Ratings5.925 Ratings
Best Alternatives
Lattice Engines (discontinued)ZoomInfo Sales
Small Businesses
Mediafly Intelligence360
Mediafly Intelligence360
Score 7.8 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Clari
Clari
Score 8.3 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
Clari
Clari
Score 8.3 out of 10
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Lattice Engines (discontinued)ZoomInfo Sales
Likelihood to Recommend
2.0
(7 ratings)
8.0
(676 ratings)
Likelihood to Renew
8.1
(5 ratings)
7.5
(16 ratings)
Usability
9.0
(2 ratings)
8.6
(4 ratings)
Availability
9.1
(2 ratings)
-
(0 ratings)
Performance
9.0
(2 ratings)
-
(0 ratings)
Support Rating
8.7
(3 ratings)
8.0
(3 ratings)
In-Person Training
8.3
(2 ratings)
-
(0 ratings)
Online Training
7.0
(2 ratings)
-
(0 ratings)
Implementation Rating
7.8
(3 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
6.3
(44 ratings)
User Testimonials
Lattice Engines (discontinued)ZoomInfo Sales
Likelihood to Recommend
Discontinued Products
Lattice has been difficult to work with in the past few months. We've struggled internally to try and improve their models, but it hasn't proven itself to offer substantial value. We're able to suppress low quality leads, but Lattice also promotes some questionable leads at times and also grades high potential leads as low scoring. We've tried time and time again to improve the model, but they haven't offered much in terms of help or partnership.
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ZoomInfo
ZoomInfo is well-suited for sales and marketing teams. The sales team can use it for research and prospecting, while marketing can use it for nurturing new prospects or previously prospected ones.Overall, ZoomInfo is a tool tailor-crafted for business and sales development teams. It helps them approach new prospects every day, even when contact numbers are not readily available.
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Pros
Discontinued Products
  • Ease of use. It is a no brainer for our sales teams. They go through just 10 minutes of training. It is very prescriptive and clear. There is a minimal amount of flipping to get through what they need to. Everything is just on one screen.
  • Integration to Salesforce.com. The level of integration today is moderate. It integrates opportunity to opportunity. As soon as a sales person converts, it flows.
  • They are highly responsive as a vendor. If there’s a field that we want to add, they will adapt the product for us very quickly.
  • The model for professional services (fee based) is very flexible. It’s as much as you need. They advocate high service level for ramping new regions, and are very flexible with feet on the ground and helping out.
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ZoomInfo
  • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
  • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
  • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
  • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
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Cons
Discontinued Products
  • Detailed technographic information - we had a lot of issues with Lattice not being able to identify specific technologies being used by a company, which would be able to provide us materially different context as a seller.
  • Model is built once and is static until refreshed - do not get meaningful feedback into the model in real-time
  • Hard to identify which attributes are meaningful enough to include as enrichment in SFDC.
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ZoomInfo
  • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
  • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
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Likelihood to Renew
Discontinued Products
I will continue to use PRISM, especially now, because I after 3 years in the same geography, I have just transferred to a new territory. The tool really helps me focus on the best opportunities to pursue, which can sometimes be difficult with over 100 assigned accounts
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ZoomInfo
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
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Usability
Discontinued Products
The product is part of a service. The team from Lattice did a great job of supporting us and of delivering the results we set out to attain. They became an integral part of our success.
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ZoomInfo
ZoomInfo is my go to service. This connected with Linkedin Recruiter has been an amazing tool to use in gaining some very useful and strong connections
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Reliability and Availability
Discontinued Products
We have not had any outages.
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ZoomInfo
No answers on this topic
Performance
Discontinued Products
The Lattice team kept the timelines we agreed to and pushed the envelop to deliver ahead of time when we needed it.
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ZoomInfo
No answers on this topic
Support Rating
Discontinued Products
It's very good. They are very responsive. They aren’t pushy on providing too much. They are very transparent about what you’re getting and paying for
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ZoomInfo
I would give it a higher rating but they keep changing our account managers.
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In-Person Training
Discontinued Products
Please see my answers to the previous question. We had very good feedback from our product management, strategy and sales leadership and reps regarding our training.
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ZoomInfo
No answers on this topic
Online Training
Discontinued Products
I have just watched videos. They have very good pure video based training for high level. I have seen the training for reps. It is not very complex
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ZoomInfo
No answers on this topic
Implementation Rating
Discontinued Products
The implementation hit the milestones we established. Lattice was VERY committed to helping us make sure what we committed back to the organization was met.
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ZoomInfo
No answers on this topic
Alternatives Considered
Discontinued Products
Lattice was an incumbent tool from several years ago. Early on, we enjoyed a good relationship with the team there. After the acquisition, we have definitely seen a decrease in the quality of support and engagement from the team. As a result, we will look at several competing vendors when our contract ends with Lattice.
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ZoomInfo
The size of data base, the bounce rate and accuracy. The extra features that you can have and the customer service. Whenever I have a question or help with something, my account manager is always available to help. And most importantly, the difference was the price. Although Zoominfo is not cheapest, it is the best value for your money.
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Return on Investment
Discontinued Products
  • We have seen quantifiable ROI when our reps have used the product to target accounts. In a recent example we found that accounts that targeted these "hi-po" accounts identified by using Lattice analytics created over $27M in pipeline over a month long period for a key product we are interested in selling more of to customers, compared to a less than $1M for accounts that were not identified as "hi-po".
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ZoomInfo
  • Negative - In my experience, exports error but credits deduct. Trying to get these credits back, good luck getting a customer service rep to assist.
  • Negative - In my experience, information provided for 0-5 employee companies inaccurate
  • Negative - In my opinion, due to not being able to get the information and not honoring their guarantee, no revenue goals were met.
  • Negative - I feel, for this size prospect, there is no time savings. You will still need to manually research the company on other sites or by cold calling to get the missing information.
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ScreenShots