D&B Optimizer vs. MediaRadar

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Optimizer
Score 7.6 out of 10
N/A
D&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.N/A
MediaRadar
Score 6.2 out of 10
N/A
Media Radar is a sales intelligence software solution offered by Media Radar.N/A
Pricing
D&B OptimizerMediaRadar
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
D&B OptimizerMediaRadar
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
D&B OptimizerMediaRadar
Prospecting
Comparison of Prospecting features of Product A and Product B
D&B Optimizer
5.7
2 Ratings
28% below category average
MediaRadar
1.1
6 Ratings
149% below category average
Advanced search3.52 Ratings1.06 Ratings
Identification of new leads5.12 Ratings1.06 Ratings
List quality5.12 Ratings1.16 Ratings
List upload/download8.02 Ratings1.15 Ratings
Ideal customer targeting4.42 Ratings1.05 Ratings
Load time/data access8.02 Ratings1.16 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
D&B Optimizer
6.8
2 Ratings
10% below category average
MediaRadar
1.0
6 Ratings
153% below category average
Contact information6.92 Ratings1.06 Ratings
Company information6.22 Ratings1.16 Ratings
Industry information7.12 Ratings1.16 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
D&B Optimizer
6.9
2 Ratings
7% below category average
MediaRadar
3.0
6 Ratings
85% below category average
Lead qualification process6.01 Ratings1.05 Ratings
Smart lists and recommendations6.02 Ratings1.05 Ratings
Salesforce integration9.02 Ratings1.02 Ratings
Company/business profiles4.32 Ratings1.06 Ratings
Data hygiene8.82 Ratings6.04 Ratings
Automatic data refresh6.22 Ratings7.53 Ratings
Filters and segmentation8.21 Ratings1.06 Ratings
Alerts and reminders00 Ratings1.05 Ratings
Tags00 Ratings7.03 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
D&B Optimizer
7.3
1 Ratings
3% below category average
MediaRadar
8.0
1 Ratings
6% above category average
Append emails to records7.31 Ratings8.01 Ratings
Sales email templates00 Ratings8.01 Ratings
Best Alternatives
D&B OptimizerMediaRadar
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
D&B OptimizerMediaRadar
Likelihood to Recommend
8.0
(2 ratings)
1.1
(6 ratings)
User Testimonials
D&B OptimizerMediaRadar
Likelihood to Recommend
Dun & Bradstreet
NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
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MediaRadar
It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.
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Pros
Dun & Bradstreet
  • Update and correct data.
  • Integrate with your sales and marketing automation systems.
  • Help maintain updated records.
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MediaRadar
  • One of the strengths of Media Radar is that it has a lot of brands in the database. The big money spenders are there, along with smaller brands and startups. This is helpful when I'm looking for information for smaller brands, because I cannot say the same about other products I use.
  • The contact information is super organized and the site overall is very user-friendly.
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Cons
Dun & Bradstreet
  • Sometimes missing records
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MediaRadar
  • I think the user interface could use improvement.
  • Would be nice to have more accurate phone # information.
  • Could be updated more frequently.
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Alternatives Considered
Dun & Bradstreet
We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
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MediaRadar
MediaRadar is what my company chooses to use for this purpose because of a few specific unique things it does, such as tracking competitors and allowing us to make mock-ups.
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Return on Investment
Dun & Bradstreet
  • We save time and money having sales people trying to complete and update records.
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MediaRadar
  • Given the spend amounts in media, finding the right contacts has a big ROI.
  • Saves a lot of time by giving you the media/marketing contacts you're looking for in media.
  • They have a concierge to help you if it's missing contacts.
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ScreenShots

D&B Optimizer Screenshots

Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.Screenshot of Enrich and augment your data sets with specialized information to better target your customers and prospects.Screenshot of Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.Screenshot of Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.Screenshot of Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.Screenshot of Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.