What users are saying about
5 Ratings
5 Ratings
5 Ratings
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Score 6.5 out of 100
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.3 out of 100

Likelihood to Recommend

D&B Optimizer

NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
Anonymous | TrustRadius Reviewer

MediaRadar

It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

D&B Optimizer
5.7
MediaRadar
8.8
Advanced search
D&B Optimizer
3.5
MediaRadar
8.1
Identification of new leads
D&B Optimizer
5.1
MediaRadar
8.1
List quality
D&B Optimizer
5.1
MediaRadar
9.0
List upload/download
D&B Optimizer
8.0
MediaRadar
9.3
Ideal customer targeting
D&B Optimizer
4.4
MediaRadar
9.0
Load time/data access
D&B Optimizer
8.0
MediaRadar
9.4

Sales Intelligence Data Standards

D&B Optimizer
6.8
MediaRadar
8.7
Contact information
D&B Optimizer
6.9
MediaRadar
8.7
Company information
D&B Optimizer
6.2
MediaRadar
8.5
Industry information
D&B Optimizer
7.1
MediaRadar
8.8

Data Augmentation & Lead Qualification

D&B Optimizer
6.9
MediaRadar
7.3
Lead qualification process
D&B Optimizer
6.0
MediaRadar
9.1
Smart lists and recommendations
D&B Optimizer
6.0
MediaRadar
7.4
Salesforce integration
D&B Optimizer
9.0
MediaRadar
7.0
Company/business profiles
D&B Optimizer
4.3
MediaRadar
7.1
Data hygiene
D&B Optimizer
8.8
MediaRadar
5.9
Automatic data refresh
D&B Optimizer
6.2
MediaRadar
7.4
Filters and segmentation
D&B Optimizer
8.2
MediaRadar
7.7
Alerts and reminders
D&B Optimizer
MediaRadar
7.4
Tags
D&B Optimizer
MediaRadar
6.9

Sales Intelligence Email Features

D&B Optimizer
7.3
MediaRadar
8.0
Append emails to records
D&B Optimizer
7.3
MediaRadar
8.0
Sales email templates
D&B Optimizer
MediaRadar
8.0

Pros

D&B Optimizer

  • Update and correct data.
  • Integrate with your sales and marketing automation systems.
  • Help maintain updated records.
Susan Zaney | TrustRadius Reviewer

MediaRadar

  • Very simple to use.
  • Lots of data on media agencies and media spend.
  • Very good customer service.
David Willette | TrustRadius Reviewer

Cons

D&B Optimizer

  • Sometimes missing records
Anonymous | TrustRadius Reviewer

MediaRadar

  • Could be more user-friendly
  • Could be less costly
Cassidy Ebert | TrustRadius Reviewer

Alternatives Considered

D&B Optimizer

We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
Anonymous | TrustRadius Reviewer

MediaRadar

The two products are fairly similar, and I use both to supplement one another. Personally, Winmo is more useful to me as a tool to view industry trends, brand changes, etc. I do also use Winmo for contacts, however Media Radar is what I find most effective when doing brand outreach. They have the most contacts in terms of volume and tend to be very accurate.
Anonymous | TrustRadius Reviewer

Return on Investment

D&B Optimizer

  • We save time and money having sales people trying to complete and update records.
Susan Zaney | TrustRadius Reviewer

MediaRadar

  • It has allowed us to create compelling pitches that result in business for our company.
Anonymous | TrustRadius Reviewer

Pricing Details

D&B Optimizer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

MediaRadar

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

D&B Optimizer
8.0
MediaRadar
9.3

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