D&B Optimizer vs. ZoomInfo Sales

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Optimizer
Score 7.6 out of 10
N/A
D&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.N/A
ZoomInfo Sales
Score 8.1 out of 10
N/A
ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
Pricing
D&B OptimizerZoomInfo Sales
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
D&B OptimizerZoomInfo Sales
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
D&B OptimizerZoomInfo Sales
Considered Both Products
D&B Optimizer

No answer on this topic

ZoomInfo Sales
Chose ZoomInfo Sales
Been working with our organization for 6 years, started using ZoomInfo way back 2019. Compared to the 2 software provided above ZoomInfo has more accurate information and has more functionalities.
Chose ZoomInfo Sales
We found that ZoomInfo had a larger swath of data in our industry than the other data sets and was more competitive on price as well. We've been using their data for two years now and we haven't had any issues that have caused us to reconsider. Their data is cleaned more often …
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
D&B OptimizerZoomInfo Sales
Prospecting
Comparison of Prospecting features of Product A and Product B
D&B Optimizer
5.7
2 Ratings
28% below category average
ZoomInfo Sales
7.7
659 Ratings
2% above category average
Advanced search3.52 Ratings7.9652 Ratings
Identification of new leads5.12 Ratings7.8614 Ratings
List quality5.12 Ratings7.2640 Ratings
List upload/download8.02 Ratings8.0603 Ratings
Ideal customer targeting4.42 Ratings7.6607 Ratings
Load time/data access8.02 Ratings7.9630 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
D&B Optimizer
6.8
2 Ratings
10% below category average
ZoomInfo Sales
7.6
653 Ratings
1% above category average
Contact information6.92 Ratings7.3652 Ratings
Company information6.22 Ratings7.8648 Ratings
Industry information7.12 Ratings7.8623 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
D&B Optimizer
6.9
2 Ratings
7% below category average
ZoomInfo Sales
7.5
639 Ratings
2% above category average
Lead qualification process6.01 Ratings8.052 Ratings
Smart lists and recommendations6.02 Ratings7.452 Ratings
Salesforce integration9.02 Ratings8.3435 Ratings
Company/business profiles4.32 Ratings7.6607 Ratings
Data hygiene8.82 Ratings6.6577 Ratings
Automatic data refresh6.22 Ratings6.8496 Ratings
Filters and segmentation8.21 Ratings7.9586 Ratings
Alerts and reminders00 Ratings7.4408 Ratings
Tags00 Ratings7.5433 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
D&B Optimizer
7.3
1 Ratings
4% below category average
ZoomInfo Sales
6.4
210 Ratings
17% below category average
Append emails to records7.31 Ratings5.925 Ratings
Sales email templates00 Ratings6.8207 Ratings
Best Alternatives
D&B OptimizerZoomInfo Sales
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.7 out of 10
D&B Hoovers
D&B Hoovers
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
D&B OptimizerZoomInfo Sales
Likelihood to Recommend
8.0
(2 ratings)
8.1
(680 ratings)
Likelihood to Renew
-
(0 ratings)
7.5
(16 ratings)
Usability
-
(0 ratings)
8.7
(4 ratings)
Support Rating
-
(0 ratings)
8.0
(3 ratings)
Ease of integration
-
(0 ratings)
7.6
(48 ratings)
User Testimonials
D&B OptimizerZoomInfo Sales
Likelihood to Recommend
Dun & Bradstreet
NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
Read full review
ZoomInfo
ZoomInfo is well-suited for sales and marketing teams. The sales team can use it for research and prospecting, while marketing can use it for nurturing new prospects or previously prospected ones.Overall, ZoomInfo is a tool tailor-crafted for business and sales development teams. It helps them approach new prospects every day, even when contact numbers are not readily available.
Read full review
Pros
Dun & Bradstreet
  • Update and correct data.
  • Integrate with your sales and marketing automation systems.
  • Help maintain updated records.
Read full review
ZoomInfo
  • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
  • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
  • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
  • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
Read full review
Cons
Dun & Bradstreet
  • Sometimes missing records
Read full review
ZoomInfo
  • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
  • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
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Likelihood to Renew
Dun & Bradstreet
No answers on this topic
ZoomInfo
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
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Usability
Dun & Bradstreet
No answers on this topic
ZoomInfo
ZoomInfo is my go to service. This connected with Linkedin Recruiter has been an amazing tool to use in gaining some very useful and strong connections
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Support Rating
Dun & Bradstreet
No answers on this topic
ZoomInfo
I would give it a higher rating but they keep changing our account managers.
Read full review
Alternatives Considered
Dun & Bradstreet
We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
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ZoomInfo
The size of data base, the bounce rate and accuracy. The extra features that you can have and the customer service. Whenever I have a question or help with something, my account manager is always available to help. And most importantly, the difference was the price. Although Zoominfo is not cheapest, it is the best value for your money.
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Return on Investment
Dun & Bradstreet
  • We save time and money having sales people trying to complete and update records.
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ZoomInfo
  • Negative - In my experience, exports error but credits deduct. Trying to get these credits back, good luck getting a customer service rep to assist.
  • Negative - In my experience, information provided for 0-5 employee companies inaccurate
  • Negative - In my opinion, due to not being able to get the information and not honoring their guarantee, no revenue goals were met.
  • Negative - I feel, for this size prospect, there is no time savings. You will still need to manually research the company on other sites or by cold calling to get the missing information.
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ScreenShots

D&B Optimizer Screenshots

Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.Screenshot of Enrich and augment your data sets with specialized information to better target your customers and prospects.Screenshot of Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.Screenshot of Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.Screenshot of Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.Screenshot of Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.