What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
1809 Ratings
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.7 out of 100

HubSpot Marketing Hub

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
1809 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Likelihood to Recommend

Kareo Marketing

The features Kareo marketing offers are great, however, they need to be worked on to make sure they are functioning correctly. It should not take over 3 months of working on the issue to still not have an answer or solution.
Howell Howell | TrustRadius Reviewer

HubSpot Marketing Hub

I've worked with HubSpot [Marketing Hub] for six months and having all of the tools I need to write and edit website pages and blogs, post social media and send out emails is pretty awesome. There's still a lot of marketing and sales tools I don't know how or haven't had to use yet. I'm confident when I do need additional resources, HubSpot will probably have them. I'll learn to use them intuitively or easily find some training.
Joelyn Brickner | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Kareo Marketing
10.0
HubSpot Marketing Hub
8.8
WYSIWYG email editor
Kareo Marketing
10.0
HubSpot Marketing Hub
8.6
Mobile optimization
Kareo Marketing
10.0
HubSpot Marketing Hub
9.0
Dynamic content
Kareo Marketing
HubSpot Marketing Hub
8.6
Ability to test dynamic content
Kareo Marketing
HubSpot Marketing Hub
8.3
Landing pages
Kareo Marketing
HubSpot Marketing Hub
9.0
A/B testing
Kareo Marketing
HubSpot Marketing Hub
8.7
Email deliverability reporting
Kareo Marketing
HubSpot Marketing Hub
8.9
List management
Kareo Marketing
HubSpot Marketing Hub
9.1
Triggered drip sequences
Kareo Marketing
HubSpot Marketing Hub
9.5

Reporting & Analytics

Kareo Marketing
9.0
HubSpot Marketing Hub
8.6
Dashboards
Kareo Marketing
9.0
HubSpot Marketing Hub
8.8
Standard reports
Kareo Marketing
HubSpot Marketing Hub
8.6
Custom reports
Kareo Marketing
HubSpot Marketing Hub
8.5

Lead Management

Kareo Marketing
HubSpot Marketing Hub
8.8
Lead nurturing
Kareo Marketing
HubSpot Marketing Hub
8.9
Lead scoring and grading
Kareo Marketing
HubSpot Marketing Hub
8.7
Data quality management
Kareo Marketing
HubSpot Marketing Hub
8.8
Automated sales alerts and tasks
Kareo Marketing
HubSpot Marketing Hub
8.9

Campaign Management

Kareo Marketing
HubSpot Marketing Hub
9.0
Calendaring
Kareo Marketing
HubSpot Marketing Hub
8.7
Event/webinar marketing
Kareo Marketing
HubSpot Marketing Hub
9.2

Social Media Marketing

Kareo Marketing
HubSpot Marketing Hub
8.9
Social sharing and campaigns
Kareo Marketing
HubSpot Marketing Hub
8.8
Social profile integration
Kareo Marketing
HubSpot Marketing Hub
9.0

Platform & Infrastructure

Kareo Marketing
HubSpot Marketing Hub
8.5
API
Kareo Marketing
HubSpot Marketing Hub
8.6
Role-based workflow & approvals
Kareo Marketing
HubSpot Marketing Hub
8.9
Customizability
Kareo Marketing
HubSpot Marketing Hub
8.9
Integration with Salesforce.com
Kareo Marketing
HubSpot Marketing Hub
8.8
Integration with Microsoft Dynamics CRM
Kareo Marketing
HubSpot Marketing Hub
7.9
Integration with SugarCRM
Kareo Marketing
HubSpot Marketing Hub
8.0

Pros

Kareo Marketing

  • Patient communications: being able to send patients text messages has been a great benefit.
  • Kareo sends out appointment reminders for us which saves our employees time.
Howell Howell | TrustRadius Reviewer

HubSpot Marketing Hub

  • Bring sales, marketing, support all together into one platform because they now offer each as it's own hub. You can purchase the ones you need, but they are all available. This is a strength because it follows HubSpot's company goal to help customers succeed and that can only be done when all areas of business succeed.
  • Listening to customers. HubSpot follows its customers' feedback and continues to improve the platform.
  • HubSpot is focused on customer success. You have a team ready to help you with products, support, and success so whether you're big or small or new or seasoned. HubSpot is there to help you succeed and they've done an awesome job of keeping that at their core.
Heather Robinette, MBA | TrustRadius Reviewer

Cons

Kareo Marketing

  • There are currently some issues with the survey feature that we have not been able to open, view, or publish the survey. This has been going on for 3 months and there has been no resolution.
  • It would be nice to be able to filter who is receiving a survey so patients do not get them every time they have a visit.
Howell Howell | TrustRadius Reviewer

HubSpot Marketing Hub

  • CRM function was too limited for us to use.
  • Would love to see greater flexibility with reporting dashboards.
  • Would love to be able to use spend/budget data from LinkedIn Ads connection.
  • Doesn't offer integration with CRM and suggested third-party partner was painful to work with.
  • Can't A/B test automated emails-- have to use workaround.
Sean Dunshee | TrustRadius Reviewer

Likelihood to Renew

Kareo Marketing

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.9
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Usability

Kareo Marketing

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 8.5
Based on 105 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Lauren Camacci | TrustRadius Reviewer

Reliability and Availability

Kareo Marketing

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Joe Rando | TrustRadius Reviewer

Performance

Kareo Marketing

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Support Rating

Kareo Marketing

Kareo Marketing 3.0
Based on 2 answers
Other than speaking with someone about the issues we have had, I don't believe that anyone is actually working on a fix for our problem. If I can not open, view, and publish surveys when we receive them then part of the software is not working. They don't mind charging me every month for a service that is not functioning correctly.
Howell Howell | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 8.5
Based on 168 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
David Pye | TrustRadius Reviewer

In-Person Training

Kareo Marketing

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Online Training

Kareo Marketing

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Implementation Rating

Kareo Marketing

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Alternatives Considered

Kareo Marketing

We were very satisfied with Demand Force but switched to Kareo because of the price. and it put all of our platforms with one company. I would say Demand Force was a better product, however, for the price, Kareo is a great option if the engineers could work the bugs out.
Howell Howell | TrustRadius Reviewer

HubSpot Marketing Hub

Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.
Meredith Mackay | TrustRadius Reviewer

Scalability

Kareo Marketing

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Jessica McCann | TrustRadius Reviewer

Return on Investment

Kareo Marketing

  • We have not been using it long enough to know an answer to this.
Howell Howell | TrustRadius Reviewer

HubSpot Marketing Hub

  • Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
  • We have logged three record-breaking sales quarters.
  • Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.
Romy Ribitzky | TrustRadius Reviewer

Screenshots

Pricing Details

Kareo Marketing

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Kareo Marketing Editions & Modules

Edition
Cub$0
Professional$300
Managed Services$500
  1. none
Additional Pricing Details

HubSpot Marketing Hub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Marketing Hub Editions & Modules

Edition
Pro$8901
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 2,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Kareo Marketing
7.0
HubSpot Marketing Hub
9.1

Likelihood to Renew

Kareo Marketing
HubSpot Marketing Hub
9.9

Usability

Kareo Marketing
HubSpot Marketing Hub
8.5

Reliability and Availability

Kareo Marketing
HubSpot Marketing Hub
9.1

Performance

Kareo Marketing
HubSpot Marketing Hub
8.9

Support Rating

Kareo Marketing
3.0
HubSpot Marketing Hub
8.5

In-Person Training

Kareo Marketing
HubSpot Marketing Hub
9.1

Online Training

Kareo Marketing
HubSpot Marketing Hub
9.1

Implementation Rating

Kareo Marketing
HubSpot Marketing Hub
7.3

Scalability

Kareo Marketing
HubSpot Marketing Hub
7.3

Add comparison