DonorPerfect vs. HubSpot Marketing Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
DonorPerfect
Score 7.9 out of 10
N/A
DonorPerfect is a fundraising software solution, used by fundraisers to manage gifts, donor relationships, communications, receipting, and other initiatives from a single system. DonorPerfect supports monthly giving success. Dashboard analytics and reporting provide insight into what drives donations, and organizations can send personalized email communications through Constant Contact to donors and supporters. Integrated online forms automatically enter gift information into the…
$99
per month
HubSpot Marketing Hub
Score 8.5 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Pricing
DonorPerfectHubSpot Marketing Hub
Editions & Modules
CORE
$99.00
per month
PLUS
$199
per month
PRO
$649
per month
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
Offerings
Pricing Offerings
DonorPerfectHubSpot Marketing Hub
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
DonorPerfectHubSpot Marketing Hub
Top Pros
Top Cons
Features
DonorPerfectHubSpot Marketing Hub
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
DonorPerfect
-
Ratings
HubSpot Marketing Hub
7.1
369 Ratings
9% below category average
WYSIWYG email editor00 Ratings8.6332 Ratings
Dynamic content00 Ratings6.1333 Ratings
Ability to test dynamic content00 Ratings7.7309 Ratings
Landing pages00 Ratings6.3362 Ratings
A/B testing00 Ratings8.0286 Ratings
Mobile optimization00 Ratings6.4355 Ratings
Email deliverability reporting00 Ratings6.1363 Ratings
List management00 Ratings8.2364 Ratings
Triggered drip sequences00 Ratings6.4276 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
DonorPerfect
-
Ratings
HubSpot Marketing Hub
7.1
360 Ratings
9% below category average
Lead nurturing automation00 Ratings6.4356 Ratings
Lead scoring and grading00 Ratings7.9324 Ratings
Data quality management00 Ratings7.7330 Ratings
Automated sales alerts and tasks00 Ratings6.4299 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
DonorPerfect
-
Ratings
HubSpot Marketing Hub
6.3
320 Ratings
19% below category average
Calendaring00 Ratings6.4305 Ratings
Event/webinar marketing00 Ratings6.2251 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
DonorPerfect
-
Ratings
HubSpot Marketing Hub
6.4
346 Ratings
16% below category average
Social sharing and campaigns00 Ratings6.4342 Ratings
Social profile integration00 Ratings6.4331 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
DonorPerfect
-
Ratings
HubSpot Marketing Hub
7.7
369 Ratings
3% above category average
Dashboards00 Ratings7.9366 Ratings
Standard reports00 Ratings8.1362 Ratings
Custom reports00 Ratings7.0324 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
DonorPerfect
-
Ratings
HubSpot Marketing Hub
7.3
341 Ratings
4% below category average
API00 Ratings7.6251 Ratings
Role-based workflow & approvals00 Ratings7.2280 Ratings
Customizability00 Ratings5.9303 Ratings
Integration with Salesforce.com00 Ratings7.8228 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.996 Ratings
Integration with SugarCRM00 Ratings7.790 Ratings
Best Alternatives
DonorPerfectHubSpot Marketing Hub
Small Businesses
Bloomerang
Bloomerang
Score 9.0 out of 10
Vbout
Vbout
Score 9.5 out of 10
Medium-sized Companies
Bloomerang
Bloomerang
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Blackbaud CRM
Blackbaud CRM
Score 7.5 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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User Ratings
DonorPerfectHubSpot Marketing Hub
Likelihood to Recommend
7.0
(94 ratings)
7.4
(654 ratings)
Likelihood to Renew
10.0
(9 ratings)
9.0
(371 ratings)
Usability
9.1
(11 ratings)
9.0
(106 ratings)
Availability
9.5
(2 ratings)
9.1
(25 ratings)
Performance
9.5
(2 ratings)
8.9
(17 ratings)
Support Rating
8.0
(32 ratings)
8.4
(88 ratings)
In-Person Training
7.5
(2 ratings)
9.1
(8 ratings)
Online Training
9.0
(2 ratings)
9.1
(26 ratings)
Implementation Rating
5.5
(7 ratings)
7.3
(48 ratings)
Configurability
7.5
(2 ratings)
7.3
(2 ratings)
Ease of integration
7.5
(2 ratings)
8.9
(5 ratings)
Product Scalability
7.8
(2 ratings)
7.3
(7 ratings)
Vendor post-sale
7.2
(2 ratings)
9.1
(3 ratings)
Vendor pre-sale
8.5
(2 ratings)
9.1
(3 ratings)
User Testimonials
DonorPerfectHubSpot Marketing Hub
Likelihood to Recommend
SofterWare
I love that I can integrate with Donor Search to learn about a person's past giving history to learn more about their interests. DonorPerfect also lets us upload a photo of our donors so we can easily identify them when they visit us or Attend a function. I wish the photo upload offered a larger image and multiple images, some donors send me pics of their visits and pets and it would be great to also store those right in their DP account.
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HubSpot
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
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Pros
SofterWare
  • DonorPerfect is extremely customizable in every possible way. I love that you can customize what you see when you view a donor's record and how you see it. Fields can be active or hidden, and arranged in any way you choose. In addition, you can create custom fields and parameters, which can be used to enter text freely, as a drop-down box, or as selections with check boxes. The other awesome thing about the options for customization is that you can add, remove, or change fields at ANY time. My organization has used DonorPerfect for over 10 years, but just a few days ago, I added a field to the main screen in our donor records that is now relevant and helpful to my colleague and me as we work together. I feel like the possibilities are limitless in making it DonorPerfect your specific needs.
  • DonorPerfect reports are extremely versatile, and can literally be created to produce any data set imaginable. You can create, name, rename, save, and delete any reports in your profile. You can run very broad, lengthy reports, (which generate surprisingly quickly!), or very specific, detailed reports. You can create and save filters for quick use, or start from scratch each time you run a report.
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HubSpot
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
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Cons
SofterWare
  • It could provide some of the standard reports fundraisers need as canned reports
  • It could provide optional salutations so you could mail to only one person - not both
  • It could enable us to set up monthly giving categories without using their donation program
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HubSpot
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
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Likelihood to Renew
SofterWare
It is by far the most cost-effective
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HubSpot
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
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Usability
SofterWare
Poor cash batch interface. Almost half of our receipts are generated by cash and this interface does not support our needs very well.
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HubSpot
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
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Reliability and Availability
SofterWare
It's always up when we need it. There are some errors that happen and are not reproducible and cannot be resolved. But [they are] very few and none that cause disruption for the organization.
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HubSpot
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
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Performance
SofterWare
DonorPerfect is as reliable as your internet connection. It is a cloud based application and therefore you cannot pinpoint where the bottleneck is should you have one. But for the most part the app runs quickly.
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HubSpot
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
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Support Rating
SofterWare
Support is so easy. We use chat most often - as we can get someone quickly. The support folks know the product and get answers quickly. If they need to escalate an issue, they do so quickly. The training is great and easily accessible. You can take classes over and over until you completely understand concepts
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HubSpot
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
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In-Person Training
SofterWare
I was able to utilize the support team to train me in areas where I could not figure out how to use the application.
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HubSpot
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
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Online Training
SofterWare
It was decent.
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HubSpot
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
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Implementation Rating
SofterWare
DonorPerfect provides an extremely easy to use importing tool and the support team was awesome. You don't have to do it in house; for a reasonable fee you can get it done by them.
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HubSpot
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
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Alternatives Considered
SofterWare
I have only ever used DonorPerfect, but I have looked into two or three other options over time. I apologize that I cannot recall all their names at this time. What I found was that even though they typically brought more to the table at that time, the cost jump was huge and I couldn't justify the ROI to myself. But DonorPerfect has continued to add to what they offer and I was glad I never changed platforms.
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HubSpot
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
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Scalability
SofterWare
[There have been] only two outages since we have started using it and they were extremely information proactive. This should scale easily based on your internet connection.
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HubSpot
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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Return on Investment
SofterWare
  • Positive - using a standard Donor management system across a wide geographic area has reduced our infrastructure costs and training requirements
  • Negative - We are not realizing the full potential of our donors because we are missing opportunities for engagement, and missing connections and opportunities because DonorPerfect's limitations.
  • Negative - Limited/poorly implemented API has significantly increased our development costs as we struggle to implement DonorPerfect data with other internal systems.
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HubSpot
  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
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ScreenShots

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.