Dotdigital vs. Marigold Engage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Dotdigital
Score 7.6 out of 10
N/A
Dotdigital is a customer engagement platform that helps digital marketers and developers deliver communications across the customer journey. It uses customer data to drive engagement, conversion, and loyalty for brands as they grow and scale. The platform connects first party data across systems to surface insights and automate predictive cross-channel messages.N/A
Marigold Engage
Score 5.6 out of 10
N/A
Marigold Engage (replacing the former Selligent Marketing Cloud) is an omnichannel marketing cloud platform. The technology provides actionable insights that help companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels. Marigold Engage combines universal data integration, AI-driven automation, and omnichannel execution, so marketing teams can run extensive campaigns with ease.N/A
Pricing
DotdigitalMarigold Engage
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
DotdigitalMarigold Engage
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
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User Ratings
DotdigitalMarigold Engage
Likelihood to Recommend
8.0
(1 ratings)
8.8
(2 ratings)
User Testimonials
DotdigitalMarigold Engage
Likelihood to Recommend
dotdigital EMEA Limited
DotDigital has a drag-and-drop email builder and many good templates. Using automation, I was able to send out emails with ease. During the onboarding process, you will also be able to speak with real people. We use it to create modern and engaging emails for customers, whether abandoned cart or post-purchase. It has excellent reporting modules, but it lacks a few fundamentals, which can be frustrating. As a whole, the partnership has been a success so far.
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Marigold
Message Studio/Selligent is great for reliably sending high volumes of both manual and automated email. The intuitive user interface promotes fast turnaround times. Aside from some data integration issues, it's the best email service provider I've used for sending large volumes of email.
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Pros
dotdigital EMEA Limited
  • Easy access to and use of segment data.
  • Easy drag-and-drop email builder with tons of templates.
  • It's a powerful, cost-effective email platform with many features.
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Marigold
  • StrongMail does open and click tracking very well. The detailed level of data they provide is exceptional.
  • StrongMail does failure data and bounce codes extremely well. The granularity of the information is invaluable to our business and used by us every day.
  • StrongMail's Message Studio EAS is a widely user friendly platform for technical and non-technical users alike.
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Cons
dotdigital EMEA Limited
  • Improved email results reporting are needed.
  • Learning the system and planning campaigns can take time.
  • It had issues integrating Google Analytics and lacked transactional email metrics.
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Marigold
  • Better data integration
  • Friendlier user interface
  • Easier guides and instructions
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Alternatives Considered
dotdigital EMEA Limited
DotDigital's platform is simple to use for essential email marketing campaigns. Setting up Programs (action-driven automation) is simple. It gives you the ability to design stunning campaigns with a wide range of customizability. To better understand our customer base, it analyzes each email sent out. In every situation, the support team has been responsive and helpful.
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Marigold
We did not evaluate other products exactly. We upgraded from an inferior production to StrongMail based on demos and other people's reviews.
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Return on Investment
dotdigital EMEA Limited
  • Easy to use tool for creating modern customer emails.
  • It's a huge step forward for our email services for customers.
  • It can deal with a wide range of clients and sophisticated programs.
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Marigold
  • Increased employee efficiency due to content blocking
  • Lower rate of errors/apology emails due to technical errors
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