Drawbridge (discontinued) vs. Google Marketing Platform
Drawbridge (discontinued) vs. Google Marketing Platform
Product | Rating | Most Used By | Product Summary | Starting Price |
---|---|---|---|---|
Drawbridge (discontinued) | N/A | Drawbridge was a customer understanding and identity resolution tool, acquired by LinkedIn in 2019. Its features have been incorporated into LinkedIn Marketing Solutions, and the tool is no longer available standalone. | N/A | |
Google Marketing Platform | N/A | Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!). | N/A |
Drawbridge (discontinued) | Google Marketing Platform | |||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
| |||||||||||||||
Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Drawbridge (discontinued) | Google Marketing Platform | |
---|---|---|
Top Pros | No answers on this topic | |
Top Cons |
|
|
Drawbridge (discontinued) | Google Marketing Platform | |||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Ad Network Integration |
| |||||||||||||||||||||
Ad Campaigns |
| |||||||||||||||||||||
Ad Reporting & Analytics |
|
Drawbridge (discontinued) | Google Marketing Platform | |
---|---|---|
Small Businesses | FullContact Score 8.0 out of 10 | Google Ad Manager Score 8.6 out of 10 |
Medium-sized Companies | Yahoo DSP Score 6.6 out of 10 | The Trade Desk Score 8.1 out of 10 |
Enterprises | mParticle Score 7.6 out of 10 | Adobe Advertising Cloud Score 8.9 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Drawbridge (discontinued) | Google Marketing Platform | |
---|---|---|
Likelihood to Recommend | 2.0 (1 ratings) | 7.4 (44 ratings) |
Likelihood to Renew | - (0 ratings) | 8.0 (13 ratings) |
Usability | - (0 ratings) | 8.0 (2 ratings) |
Support Rating | - (0 ratings) | 9.0 (4 ratings) |
Online Training | - (0 ratings) | 8.0 (1 ratings) |
Implementation Rating | - (0 ratings) | 6.0 (2 ratings) |
Drawbridge (discontinued) | Google Marketing Platform | |
---|---|---|
Likelihood to Recommend | Discontinued Products | Google |
Pros | Discontinued Products | Google |
Cons | Discontinued Products | Google |
Likelihood to Renew | Discontinued Products No answers on this topic | Google |
Usability | Discontinued Products No answers on this topic | Google |
Support Rating | Discontinued Products No answers on this topic | Google |
Implementation Rating | Discontinued Products No answers on this topic | Google |
Alternatives Considered | Discontinued Products | Google |
Return on Investment | Discontinued Products | Google |
ScreenShots |