Drift vs. Lead Liaison

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Drift
Score 8.3 out of 10
N/A
Drift is presented as a human-centric, AI-powered buyer engagement platform, a platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey. The platform helps businesses translate conversational data and buyer behavior into deeper customer relationships, and also modernizes the B2B website experience. According to the vendor,…N/A
Lead Liaison
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.
$250
per month
Pricing
DriftLead Liaison
Editions & Modules
No answers on this topic
Inbound Marketing
$250
per month
Sales Enablement
$450
per month 5 users
Omnibound Marketing
$780
per month
Lifecycle Marketing
$1,500
per month
Event Lead Management
starting at $2000
Offerings
Pricing Offerings
DriftLead Liaison
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup fee$499 Depends on package
Additional Details
More Pricing Information
Community Pulse
DriftLead Liaison
Top Pros
Top Cons
Features
DriftLead Liaison
Chat Analytics and Reports
Comparison of Chat Analytics and Reports features of Product A and Product B
Drift
9.0
1 Ratings
0% above category average
Lead Liaison
-
Ratings
Chat history and transcripts9.01 Ratings00 Ratings
Chat reporting9.01 Ratings00 Ratings
Chat and web analytics9.01 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Drift
-
Ratings
Lead Liaison
8.8
8 Ratings
12% above category average
WYSIWYG email editor00 Ratings9.08 Ratings
Dynamic content00 Ratings8.57 Ratings
Ability to test dynamic content00 Ratings8.27 Ratings
Landing pages00 Ratings8.77 Ratings
A/B testing00 Ratings8.75 Ratings
Mobile optimization00 Ratings9.06 Ratings
Email deliverability reporting00 Ratings9.37 Ratings
List management00 Ratings8.88 Ratings
Triggered drip sequences00 Ratings9.05 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Drift
-
Ratings
Lead Liaison
9.0
8 Ratings
15% above category average
Lead nurturing automation00 Ratings9.58 Ratings
Lead scoring and grading00 Ratings9.08 Ratings
Data quality management00 Ratings8.87 Ratings
Automated sales alerts and tasks00 Ratings8.87 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Drift
-
Ratings
Lead Liaison
8.9
6 Ratings
15% above category average
Calendaring00 Ratings8.86 Ratings
Event/webinar marketing00 Ratings9.06 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Drift
-
Ratings
Lead Liaison
8.8
6 Ratings
16% above category average
Social sharing and campaigns00 Ratings9.06 Ratings
Social profile integration00 Ratings8.56 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Drift
-
Ratings
Lead Liaison
9.2
7 Ratings
20% above category average
Dashboards00 Ratings9.07 Ratings
Standard reports00 Ratings9.37 Ratings
Custom reports00 Ratings9.37 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Drift
-
Ratings
Lead Liaison
8.5
8 Ratings
11% above category average
API00 Ratings8.88 Ratings
Role-based workflow & approvals00 Ratings8.56 Ratings
Customizability00 Ratings8.07 Ratings
Integration with Salesforce.com00 Ratings8.06 Ratings
Integration with Microsoft Dynamics CRM00 Ratings9.04 Ratings
Integration with SugarCRM00 Ratings9.03 Ratings
Best Alternatives
DriftLead Liaison
Small Businesses
Smith.ai Live Website Chat
Smith.ai Live Website Chat
Score 8.9 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
Genesys DX (discontinued)
Genesys DX (discontinued)
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Genesys DX (discontinued)
Genesys DX (discontinued)
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DriftLead Liaison
Likelihood to Recommend
7.7
(52 ratings)
9.0
(8 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(1 ratings)
Usability
7.0
(3 ratings)
8.2
(1 ratings)
Support Rating
7.7
(3 ratings)
9.1
(1 ratings)
Implementation Rating
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
DriftLead Liaison
Likelihood to Recommend
Drift
It is recommended for any company; it is a comprehensive tool for teams interested in strengthening business management and improving efficiency. It allows you to automatically schedule support with customers, thus saving a lot of time. Large companies can establish a chat and communication between potential customers, answering their questions quickly; allow you to monitor and track your leads and new leads, to make it fully functional, it has a very affordable value so that it can be used in all companies, it will not affect their economic aspects.
Read full review
Lead Liaison
I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM. For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
Read full review
Pros
Drift
  • Easy to implement - we were up on our site in hours.
  • Increases the volume and quality of buyer conversations - visitors get to value faster and qualify themselves by chatting in.
  • Surfaces relevant experiences and content to people faster based on targeted use cases.
  • Brings your brand to the prospect experience to stand out in the market. For example, our mascot Ollie Llama welcoming visitors on the homepage with funny llama.
Read full review
Lead Liaison
  • The form customization is perfect. Very easy to use.
  • The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
  • The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
Read full review
Cons
Drift
  • Whenever there have been challenges with the product, the team has always been hungry to fix the issues that we raise.
  • In-platform reporting on conversion metrics can be improved. For example, it's not possible to report on business vs non business email capture rate (currently reported by our CSM every week), and to get the most detail about meetings that have been booked, you have to export data and review in Sheets/Excel. Drift responds quickly, and they're already working on this... so by the time you read this review, the reports will probably be fully functional in the platform.
Read full review
Lead Liaison
  • ROI reporting is lacking to some degree.
  • We get too many feature updates but it doesn't appear to contain anything useful.
  • Not integration friendly.
Read full review
Likelihood to Renew
Drift
No answers on this topic
Lead Liaison
Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
Read full review
Usability
Drift
The customer-facing usability is great, but managing drift from the back end can be challenging at times. This is mainly due to slow loading speeds when it comes to editing or viewing routing. Coupling this with no autosave function, changes are hard to make and can easily be lost.
Read full review
Lead Liaison
One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
Read full review
Support Rating
Drift
The Drift team has been remarkably responsive to me. From support reps available in-app, to my account manager committed to my long-term success, to regular connections and interactions with their leadership team. They have been wholeheartedly committed to answering every question and solving every issue so that we can succeed as a team, and I can succeed as a marketer!
Read full review
Lead Liaison
Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
Read full review
Implementation Rating
Drift
No answers on this topic
Lead Liaison
Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
Read full review
Alternatives Considered
Drift
I have used a few different chat platforms, the most popular one being Intercom. They both have some similarities in functionalities and features. I have had more success with Drift and the calendar link/automation. I love the fact that a prospect can easily find my calendar link and book a demo without needing to speak with me.
Read full review
Lead Liaison
I have not used any other product than Lead Liasion. I just recently started using this product and was not aware of the other options. Either way I am looking forward to seeing how far I am able to succeed using Lead Liasion and will continue to use this platform in the future.
Read full review
Return on Investment
Drift
  • Save time by allowing your inbound audience to access what they want immediately through Drift bots.
  • Reducing friction you will increase your inbound audience engagement traffic.
  • With Drift, our company has increased our qualified sales meetings booked more than 3x than when we used forms.
Read full review
Lead Liaison
  • Ability to attract more targeted prospects.
  • Deepen the relationship with existing clients AND increase the amount of revenue from clients as this is an added service in addition to our online marketing services.
  • One client paid for my costs!
Read full review
ScreenShots

Drift Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Lead Liaison Screenshots

Screenshot of Lead Liaison DashboardScreenshot of Lead Liaison Content CreationScreenshot of Lead Liaison Video Marketing