What users are saying about
67 Ratings
67 Ratings
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Score 8.6 out of 100
5 Ratings
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Score 9.4 out of 100

Likelihood to Recommend

Drift

Drift makes it easy for us to feed the right information to the right people based on their intent, and it makes the whole experience simple and fast. It’s helped deliver the competitive advantage and brand experience we were striving for. If you’re not ready to innovate on the way you approach marketing, sales, and customer experience then it may not be for you.
Adrian Cohn | TrustRadius Reviewer

Lead Liaison LMA

I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM.For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
James Summers | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Drift
Lead Liaison LMA
5.7
WYSIWYG email editor
Drift
Lead Liaison LMA
1.0
Dynamic content
Drift
Lead Liaison LMA
9.1
Ability to test dynamic content
Drift
Lead Liaison LMA
9.1
Landing pages
Drift
Lead Liaison LMA
1.0
A/B testing
Drift
Lead Liaison LMA
8.8
Mobile optimization
Drift
Lead Liaison LMA
9.1
Email deliverability reporting
Drift
Lead Liaison LMA
1.8
List management
Drift
Lead Liaison LMA
2.7
Triggered drip sequences
Drift
Lead Liaison LMA
8.6

Lead Management

Drift
Lead Liaison LMA
4.6
Lead nurturing
Drift
Lead Liaison LMA
1.9
Lead scoring and grading
Drift
Lead Liaison LMA
3.7
Data quality management
Drift
Lead Liaison LMA
9.1
Automated sales alerts and tasks
Drift
Lead Liaison LMA
3.6

Campaign Management

Drift
Lead Liaison LMA
8.7
Calendaring
Drift
Lead Liaison LMA
8.6
Event/webinar marketing
Drift
Lead Liaison LMA
8.8

Social Media Marketing

Drift
Lead Liaison LMA
8.8
Social sharing and campaigns
Drift
Lead Liaison LMA
8.8
Social profile integration
Drift
Lead Liaison LMA
8.8

Reporting & Analytics

Drift
Lead Liaison LMA
1.2
Dashboards
Drift
Lead Liaison LMA
1.8
Standard reports
Drift
Lead Liaison LMA
1.0
Custom reports
Drift
Lead Liaison LMA
1.0

Platform & Infrastructure

Drift
Lead Liaison LMA
6.3
API
Drift
Lead Liaison LMA
1.0
Role-based workflow & approvals
Drift
Lead Liaison LMA
8.8
Customizability
Drift
Lead Liaison LMA
1.0
Integration with Salesforce.com
Drift
Lead Liaison LMA
9.1
Integration with Microsoft Dynamics CRM
Drift
Lead Liaison LMA
9.1
Integration with SugarCRM
Drift
Lead Liaison LMA
9.1

Pros

Drift

  • Chatbot builder. The new builder Drift recently came out with is very user-friendly and intuitive.
  • Integrations. We integrate Drift with Salesforce and Hubspot. After a lot of testing and mini failures, we finally figured it out and everything works seamlessly.
  • Content. Drift's marketing is the best out there, and I always draw inspiration from their "human" approach to our marketing content. As a customer, I am kept up to date on product releases as well as industry leader knowledge reports to keep our company's marketing relevant, helpful, and engaging.
Rachel Green | TrustRadius Reviewer

Lead Liaison LMA

  • The form customization is perfect. Very easy to use.
  • The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
  • The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
Linda Stacy | TrustRadius Reviewer

Cons

Drift

  • The all vertical work flow is tough to visualize at times. It gets a bit messy.
  • Getting a fair distribution of leads to all of the reps has been a struggle.
  • It can be tough to test in a timely matter.
Mike Thompson | TrustRadius Reviewer

Lead Liaison LMA

  • Would be nice for a note section in the contacts OR a complete CRM within
  • Honestly, at this point I could not make any "worthy" suggestions I am happy thus far!
Cindy K. Brown | TrustRadius Reviewer

Likelihood to Renew

Drift

No score
No answers yet
No answers on this topic

Lead Liaison LMA

Lead Liaison LMA 9.1
Based on 1 answer
Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
Troy Rockman | TrustRadius Reviewer

Usability

Drift

No score
No answers yet
No answers on this topic

Lead Liaison LMA

Lead Liaison LMA 8.2
Based on 1 answer
One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
Troy Rockman | TrustRadius Reviewer

Support Rating

Drift

No score
No answers yet
No answers on this topic

Lead Liaison LMA

Lead Liaison LMA 9.1
Based on 1 answer
Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
Troy Rockman | TrustRadius Reviewer

Implementation Rating

Drift

No score
No answers yet
No answers on this topic

Lead Liaison LMA

Lead Liaison LMA 9.1
Based on 1 answer
Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
Troy Rockman | TrustRadius Reviewer

Alternatives Considered

Drift

Like I mentioned earlier, looking at Drift's UI and how it handles chat requests, it may not fare well as a dedicated support-chat system like Intercom and Zopim. Of course, their value prop is conversational marketing and lead gen through automatic bot workflows. They're trying to do too many things - like Email Sequences and Account Based Marketing for example. It would be great to see data in 12 months on how that experiment of theirs is helping the customers.
Ankurman Shrestha | TrustRadius Reviewer

Lead Liaison LMA

We were poached from a competitor where we were getting 2600% ROI. This was a bad business decision on our part. Lead Liaison promised the same level of visitor identification with many more extra features but it never stacked up. After 12 months we actually did not see a return on investment greater than the original investment. Conversely the competitor has seen a 1700% ROI just in month 1 upon returning to them. So having using Lead Forensics before and after using Lead Liaison it's clear what the variable is.
James Summers | TrustRadius Reviewer

Return on Investment

Drift

  • Drift has allowed us to capture more MQLs since we started using it.
  • Drift has increased customer satisfaction with our services since it enabled real-time support and communication with them.
  • Drift has allowed us to spend less time supporting users or replying to user questions, and spend more time on critical business issues, while maintaining the same level of support for our customers.
Anonymous | TrustRadius Reviewer

Lead Liaison LMA

  • Ability to create custom forms per campaign.
Linda Stacy | TrustRadius Reviewer

Screenshots

Pricing Details

Drift

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Drift Editions & Modules

Additional Pricing Details

Lead Liaison LMA

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$499*

* Depends on package

Lead Liaison LMA Editions & Modules

Edition
Visitor Tracking$2501
Sales and Marketing Automation$5002
  1. Page Views per Month
  2. # of Licensed Contacts
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Drift
8.6
Lead Liaison LMA
1.0

Likelihood to Renew

Drift
Lead Liaison LMA
9.1

Usability

Drift
Lead Liaison LMA
8.2

Support Rating

Drift
Lead Liaison LMA
9.1

Implementation Rating

Drift
Lead Liaison LMA
9.1

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