Drift vs. Marketo Sales Connect

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Drift
Score 8.3 out of 10
N/A
Drift is presented as a human-centric, AI-powered buyer engagement platform, a platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey. The platform helps businesses translate conversational data and buyer behavior into deeper customer relationships, and also modernizes the B2B website experience. According to the vendor,…N/A
Marketo Sales Connect
Score 8.1 out of 10
N/A
Marketo Sales Connect (ToutApp) is a sales email tracking tool that includes tracking, templates, click-to-call, and analytics. It also includes a Calendar to streamline bookings. It is presented as a "swiss-army knife" for sales development reps, account executives, sales ops, sales managers, marketing teams, and customer success teams. Its template library can be used as a content repository, to upload Powerpoints, case studies, etc. The recommended templates feature allows users to…N/A
Pricing
DriftMarketo Sales Connect
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
DriftMarketo Sales Connect
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
DriftMarketo Sales Connect
Considered Both Products
Drift
Chose Drift
We used both Drift and ToutApp for enrolling sales prospects into email campaign cadences. Drift is great for enrolling them one by one and being flexible with personal notes. ToutApp was better for mass imports and mass campaigns. It's hard to enroll more than 10 emails into …
Marketo Sales Connect

No answer on this topic

Top Pros
Top Cons
Features
DriftMarketo Sales Connect
Chat Analytics and Reports
Comparison of Chat Analytics and Reports features of Product A and Product B
Drift
9.0
1 Ratings
0% above category average
Marketo Sales Connect
-
Ratings
Chat history and transcripts9.01 Ratings00 Ratings
Chat reporting9.01 Ratings00 Ratings
Chat and web analytics9.01 Ratings00 Ratings
Best Alternatives
DriftMarketo Sales Connect
Small Businesses
Smith.ai Live Website Chat
Smith.ai Live Website Chat
Score 9.0 out of 10
Mailtrack
Mailtrack
Score 8.4 out of 10
Medium-sized Companies
Genesys DX (discontinued)
Genesys DX (discontinued)
Score 10.0 out of 10
Mailtrack
Mailtrack
Score 8.4 out of 10
Enterprises
Genesys DX (discontinued)
Genesys DX (discontinued)
Score 10.0 out of 10
Groove, a Clari company
Groove, a Clari company
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DriftMarketo Sales Connect
Likelihood to Recommend
7.8
(52 ratings)
7.2
(19 ratings)
Usability
7.0
(3 ratings)
-
(0 ratings)
Support Rating
7.7
(3 ratings)
8.5
(4 ratings)
User Testimonials
DriftMarketo Sales Connect
Likelihood to Recommend
Drift
It is recommended for any company; it is a comprehensive tool for teams interested in strengthening business management and improving efficiency. It allows you to automatically schedule support with customers, thus saving a lot of time. Large companies can establish a chat and communication between potential customers, answering their questions quickly; allow you to monitor and track your leads and new leads, to make it fully functional, it has a very affordable value so that it can be used in all companies, it will not affect their economic aspects.
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Adobe
We are solving our small sales team problem. I am the only SDR in the company and Tout helps me manage, send and follow up with many of my leads automatically. Tout is more focused on “success or failure” of emails than Yesware is. They are going in different directions – as you can see that they’ll probably have some features from one another.
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Pros
Drift
  • Easy to implement - we were up on our site in hours.
  • Increases the volume and quality of buyer conversations - visitors get to value faster and qualify themselves by chatting in.
  • Surfaces relevant experiences and content to people faster based on targeted use cases.
  • Brings your brand to the prospect experience to stand out in the market. For example, our mascot Ollie Llama welcoming visitors on the homepage with funny llama.
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Adobe
  • Track leads opening emails and clicking links. We could easily see if a lead forwarded an email to a large group of people for instance, because the stats would show it.
  • Connect our email and CRM to log email activities onto Leads and Contacts.
  • Keep users inside of our email system instead of copying and pasting email templates from multiple places.
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Cons
Drift
  • Whenever there have been challenges with the product, the team has always been hungry to fix the issues that we raise.
  • In-platform reporting on conversion metrics can be improved. For example, it's not possible to report on business vs non business email capture rate (currently reported by our CSM every week), and to get the most detail about meetings that have been booked, you have to export data and review in Sheets/Excel. Drift responds quickly, and they're already working on this... so by the time you read this review, the reports will probably be fully functional in the platform.
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Adobe
  • Reporting is clunky and challenging to use at times. They were recently purchased by Marketo, so I'm hopeful that Marketo will be able to address some of these concerns.
  • The ToutApp interface is not the most intuitive and does not provide a deeper understanding/analysis of the data.
  • The ToutApp integration with Outlook has created intermittent problems in usability/access.
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Usability
Drift
The customer-facing usability is great, but managing drift from the back end can be challenging at times. This is mainly due to slow loading speeds when it comes to editing or viewing routing. Coupling this with no autosave function, changes are hard to make and can easily be lost.
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Adobe
No answers on this topic
Support Rating
Drift
The Drift team has been remarkably responsive to me. From support reps available in-app, to my account manager committed to my long-term success, to regular connections and interactions with their leadership team. They have been wholeheartedly committed to answering every question and solving every issue so that we can succeed as a team, and I can succeed as a marketer!
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Adobe
It was tough to reach their support team. On average, it would take over 24 hours to get a response. Agents would ask us to perform repetitive tasks and take lots of screenshots instead of looking at our system and helping us fix issues.
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Alternatives Considered
Drift
I have used a few different chat platforms, the most popular one being Intercom. They both have some similarities in functionalities and features. I have had more success with Drift and the calendar link/automation. I love the fact that a prospect can easily find my calendar link and book a demo without needing to speak with me.
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Adobe
Marketo Sales Connect (ToutApp) was nowhere near as dynamic as the other listed tools that I mentioned. There was not any Sequence or Cadence you could follow. It was missing dynamic fields. A bit cumbersome. The other tools had much prettier interfaces too.
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Return on Investment
Drift
  • Save time by allowing your inbound audience to access what they want immediately through Drift bots.
  • Reducing friction you will increase your inbound audience engagement traffic.
  • With Drift, our company has increased our qualified sales meetings booked more than 3x than when we used forms.
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Adobe
  • It's enabled more efficiency for our SDR team to track and monitor emails.
  • Increased our ability to better target prospects as we learned more about their behaviors.
  • The automation tools for email, and the ability to get glimpses into how that impacted pipeline development, were worth the cost.
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ScreenShots

Drift Screenshots

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