Drift helps businesses connect with people at the right time, in the right place, with the right conversation. Using an AI-powered Conversation Cloud, businesses can personalize experiences, in order to drive more quality pipeline, revenue, and lifelong customers.
It is recommended for any company; it is a comprehensive tool for teams interested in strengthening business management and improving efficiency. It allows you to automatically schedule support with customers, thus saving a lot of time. Large companies can establish a chat and communication between potential customers, answering their questions quickly; allow you to monitor and track your leads and new leads, to make it fully functional, it has a very affordable value so that it can be used in all companies, it will not affect their economic aspects.
3 Scenarios where Sitecore Experience Platform is well suited: 1. Customized AI/ML Model development - Developing and deploying ML/AI models to automate tasks related to the process. e.g., image classification, sentiment analysis or text classification, etc.2. RPA & Chatbots - RPA scripts to automate simpler tasks and integrate with legacy systems (UI path, opensource RPA scripts). Implementation of chatbots training by human agents to respond to redundant queries 3. Data Enrichment - Structuring and enriching data using automated techniques in ML as well as human agent labeling
Easy to implement - we were up on our site in hours.
Increases the volume and quality of buyer conversations - visitors get to value faster and qualify themselves by chatting in.
Surfaces relevant experiences and content to people faster based on targeted use cases.
Brings your brand to the prospect experience to stand out in the market. For example, our mascot Ollie Llama welcoming visitors on the homepage with funny llama.
Sitecore has a decent supply of out of the box components and capabilities that can be fairly easily styled to meet business needs without much customization needed. This often helps speed to market.
Sitecore has had the flexibility of offering on-premise hosting or cloud hosting to meet different needs of clients, though recently they have strongly pushed their cloud-based hosting. This is in alignment with the industry and very helpful for organizations that aren't looking to add another product to the portfolio of packages that their internal IT teams need to manage
Sitecore has a capable UI for editing content. Though some competition may do better in this regard, Sitecore's editing interface is fully capable.
Whenever there have been challenges with the product, the team has always been hungry to fix the issues that we raise.
In-platform reporting on conversion metrics can be improved. For example, it's not possible to report on business vs non business email capture rate (currently reported by our CSM every week), and to get the most detail about meetings that have been booked, you have to export data and review in Sheets/Excel. Drift responds quickly, and they're already working on this... so by the time you read this review, the reports will probably be fully functional in the platform.
While the UI is capable, some other products in this space have a much more intuitive editing interface. Sitecore could do better in providing an easy to use editing UI.
It would be nice to see a fully managed Sitecore instead of just cloud hosted
The price falls more to the premium side of things. Making the value proposition a bit harder to justify
The customer-facing usability is great, but managing drift from the back end can be challenging at times. This is mainly due to slow loading speeds when it comes to editing or viewing routing. Coupling this with no autosave function, changes are hard to make and can easily be lost.
Implemented for various projects such as:›Market and sales intelligence Competitor tracking Management moves Social media tracking Customized information sourcing. Use web-scraping and parsing for data harvesting where the search is keyword-based and, the content and data extractions are required from various websites•Implemented for diverse requirements:›Social media tracking›Image recognition›Pricing comparison›Competitor content mapping›e-Commerce products’ cataloging, etc.
The Drift team has been remarkably responsive to me. From support reps available in-app, to my account manager committed to my long-term success, to regular connections and interactions with their leadership team. They have been wholeheartedly committed to answering every question and solving every issue so that we can succeed as a team, and I can succeed as a marketer!
1. Customized software development & maintenance. 2. Technology Consulting - Consulting-based services for technology solutions data engineering or cloud solutions. 3. Used for tapping into multiple data sources such as CRM and marketing automation systems and, creating automated data extracts with a high-end visual representation of data. 4. Implemented for scheduling an existing report to automatically refresh and be delivered to specific users at a specific regular interval.
I have used a few different chat platforms, the most popular one being Intercom. They both have some similarities in functionalities and features. I have had more success with Drift and the calendar link/automation. I love the fact that a prospect can easily find my calendar link and book a demo without needing to speak with me.
All of these platforms have their pros and cons. Selecting the best fit is a matter aligning corporate need vs features provided. Have a .NET shop with an advanced marketing team looking to push UX forward and willing to pay a premium, then Sitecore may be the right fit. Have an organization centered around Java and only looking for basic CMS capabilities or looking for a budget-friendly option, then there may be better options beyond Sitecore.
For mature marketing organizations, the analytics that Sitecore allows you to capture have been valuable in pushing forward marketing objectives and giving insight into how to tailor content for the best UX
