Drift is presented as a human-centric, AI-powered buyer engagement platform, a platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey. The platform helps businesses translate conversational data and buyer behavior into deeper customer relationships, and also modernizes the B2B website experience. According to the vendor,…
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tawk.to
Score 8.7 out of 10
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Tawk.to headquartered in Las Vegas offers a live chat tool, allowing users to monitor and chat with the visitors on a website, within a mobile app or from a customizable chat page.
It is recommended for any company; it is a comprehensive tool for teams interested in strengthening business management and improving efficiency. It allows you to automatically schedule support with customers, thus saving a lot of time. Large companies can establish a chat and communication between potential customers, answering their questions quickly; allow you to monitor and track your leads and new leads, to make it fully functional, it has a very affordable value so that it can be used in all companies, it will not affect their economic aspects.
We have been able to increase our "real world" presence on our website, providing users with support and sales guidance when they need it the most – when they have a question. It provides the extension for free. Furthermore, tawk.to provides tracking solutions for your website, allowing you to see how many visitors visited your site and how long they stayed. You can also see which locations follow your webpage. The low-footprint, web-based solution is simple to install and use (in most cases), and it provides insight into the effectiveness of our web pages and sites.
Easy to implement - we were up on our site in hours.
Increases the volume and quality of buyer conversations - visitors get to value faster and qualify themselves by chatting in.
Surfaces relevant experiences and content to people faster based on targeted use cases.
Brings your brand to the prospect experience to stand out in the market. For example, our mascot Ollie Llama welcoming visitors on the homepage with funny llama.
Whenever there have been challenges with the product, the team has always been hungry to fix the issues that we raise.
In-platform reporting on conversion metrics can be improved. For example, it's not possible to report on business vs non business email capture rate (currently reported by our CSM every week), and to get the most detail about meetings that have been booked, you have to export data and review in Sheets/Excel. Drift responds quickly, and they're already working on this... so by the time you read this review, the reports will probably be fully functional in the platform.
The customer-facing usability is great, but managing drift from the back end can be challenging at times. This is mainly due to slow loading speeds when it comes to editing or viewing routing. Coupling this with no autosave function, changes are hard to make and can easily be lost.
The Drift team has been remarkably responsive to me. From support reps available in-app, to my account manager committed to my long-term success, to regular connections and interactions with their leadership team. They have been wholeheartedly committed to answering every question and solving every issue so that we can succeed as a team, and I can succeed as a marketer!
I have used a few different chat platforms, the most popular one being Intercom. They both have some similarities in functionalities and features. I have had more success with Drift and the calendar link/automation. I love the fact that a prospect can easily find my calendar link and book a demo without needing to speak with me.
tawk.to offers free basic live chat with no restrictions. I mean, before you go straight to Intercom, try tawk.to first. Sure, other platforms have a better feature set and more customization options, but all of them seem prohibitively expensive for a small business, especially when most aren't even sure if live chat is for them in the first place. tawk.to is a good platform for figuring that out. tawk.to provides me with exactly what I require, with no hassles and plenty of power. There has never been a problem with uptime or service.
