What users are saying about
315 Ratings
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Top Rated
1815 Ratings
315 Ratings
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Score 7.6 out of 100

Marketo

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1815 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

Drupal

It is great if you're a medium to large-scale operation that is heavily reliant on always having fresh content deployed to your web properties. It is particularly great if you need to localize your website in different countries (landing pages, languages, etc). It can save you a lot of time that would otherwise be spent maintaining separate websites, and deploying often redundant content to the different websites. Every human touchpoint has the potential for error.It is not great if you just need a static website, and you aren't deploying more than just a simple blog. It's not great if you don't have senior-level developers to maintain the site. If you're the type of company that needs your website to be "done" then you've come to the wrong place. A Drupal 8 website is itself a living organism that requires an ongoing commitment.
Kyle Reichelt | TrustRadius Reviewer

Marketo

Marketo is really the only choice for large enterprise Marketing organizations, in my opinion. It scales better than other platforms with similar functionalities and is easier to use. Competitors' products in this space will require more "technical" users with coding and database management backgrounds, or will flat out not handle the volume. Marketo is in the sweet spot. If you have Salesforce or Dynamics and are in a large or medium-sized organization, especially if you are in a B2B oriented industry, Marketo is for you.I am personally currently in the Higher Education industry, and Marketo works well in that space, though we sometimes need to seek workarounds for some areas of functionality that are B2B-focused.Small businesses may price out of Marketo, especially if they have a large database or B2C orientation, but it is still worth a look. That said, I personally implemented Marketo at two different small software and services shops with 100-150 employees, and they both still use the tool 5-10 years later. For organizations that are going to want to do only traditional batch/blast email campaigns and have small databases, Marketo will work, but you'll be paying for leaving a lot of capability on the table.
Matt Gomez | TrustRadius Reviewer

Feature Rating Comparison

Security

Drupal
9.2
Marketo
Role-based user permissions
Drupal
9.2
Marketo

Platform & Infrastructure

Drupal
8.8
Marketo
7.4
API
Drupal
8.8
Marketo
7.9
Internationalization / multi-language
Drupal
8.9
Marketo
Role-based workflow & approvals
Drupal
Marketo
7.8
Customizability
Drupal
Marketo
7.6
Integration with Salesforce.com
Drupal
Marketo
8.2
Integration with Microsoft Dynamics CRM
Drupal
Marketo
6.7
Integration with SugarCRM
Drupal
Marketo
6.1

Web Content Creation

Drupal
8.3
Marketo
WYSIWYG editor
Drupal
8.1
Marketo
Code quality / cleanliness
Drupal
8.2
Marketo
Admin section
Drupal
8.0
Marketo
Page templates
Drupal
8.0
Marketo
Library of website themes
Drupal
8.0
Marketo
Mobile optimization / responsive design
Drupal
9.1
Marketo
Publishing workflow
Drupal
8.5
Marketo
Form generator
Drupal
8.7
Marketo

Web Content Management

Drupal
8.6
Marketo
Content taxonomy
Drupal
8.4
Marketo
SEO support
Drupal
8.4
Marketo
Bulk management
Drupal
8.7
Marketo
Availability / breadth of extensions
Drupal
8.9
Marketo
Community / comment management
Drupal
8.7
Marketo

Email & Online Marketing

Drupal
Marketo
7.6
WYSIWYG email editor
Drupal
Marketo
7.1
Dynamic content
Drupal
Marketo
7.7
Ability to test dynamic content
Drupal
Marketo
7.5
Landing pages
Drupal
Marketo
6.8
A/B testing
Drupal
Marketo
7.4
Mobile optimization
Drupal
Marketo
7.1
Email deliverability reporting
Drupal
Marketo
8.2
List management
Drupal
Marketo
8.4
Triggered drip sequences
Drupal
Marketo
8.3

Lead Management

Drupal
Marketo
8.1
Lead nurturing
Drupal
Marketo
8.1
Lead scoring and grading
Drupal
Marketo
8.2
Data quality management
Drupal
Marketo
8.0
Automated sales alerts and tasks
Drupal
Marketo
8.0

Campaign Management

Drupal
Marketo
7.3
Calendaring
Drupal
Marketo
6.6
Event/webinar marketing
Drupal
Marketo
7.9

Social Media Marketing

Drupal
Marketo
6.6
Social sharing and campaigns
Drupal
Marketo
6.5
Social profile integration
Drupal
Marketo
6.6

Reporting & Analytics

Drupal
Marketo
6.9
Dashboards
Drupal
Marketo
6.8
Standard reports
Drupal
Marketo
7.0
Custom reports
Drupal
Marketo
6.8

Pros

Drupal

  • Drupal is great at managing any amount of content, and any type of content. Its flexibility and customizability are two of its greatest strengths.
  • Drupal isn't just a CMS, Drupal lets you build the CMS that website editors will be using. Its backend customization and admin features are awesome and are being expanded by the community all the time.
  • There are thousands of contributed modules and themes freely available. Not only is Drupal open source, but all the best modules and themes people have built are available for free as well!
  • Drupal's community is big, prolific, and welcoming. Not only can you use other's community contributions, but the community is always happy to help others building their own Drupal sites or custom modules and themes for the rest of the community. If you ever get stuck, the forums or Drupal Slack are incredible resources for assistance.
Ben McClure | TrustRadius Reviewer

Marketo

  • Flexibility - It has a lot to offer, but you don't have to have it all. There are a lot of integrations that allow you to set up your MarTech environment however you want.
  • Usability - Marketo is pretty straightforward to use, and there are a lot of resource documents and community available to help mitigate any issues a user might have.
  • Comprehensive - There's a huge range of features that Marketo has built into it that can be bolted on. I accept there are other tools out there there that do "more", but Marketo's features are comprehensive and operate in a local environment.
  • Support - Marketo's support feature and team are fantastic. They've always been willing and able to help with simple and complex queries in a highly professional manner. The Marketo Community backs this up - with both Marketo Support and Marketo Experts providing insight and responses to queries.
Josh Pickles | TrustRadius Reviewer

Cons

Drupal

  • Drupal is complex, it will take time and expertise to shape it into the tool you need it to be for your use case. WordPress can be installed and is ready to go for blogging out-of-the-box, but Drupal will need more setup up front to build out the functionality needed.
  • Finding strong Drupal expertise can be challenging for companies. Although the developer community is over a million strong, there are still few companies that truly have an expert Drupal developer on staff.
  • Drupal can be overkill for small websites with just a few pages or limited functionality. Many new flat file responsive tools can do well to build a basic brochure site without the overhead of a CMS like Drupal.
  • Security is an ongoing struggle for all users of opensource CMS solutions. If you choose Drupal for your website, you will need a plan for security updates to ensure you are one step ahead of the hackers.
Shane Sevo | TrustRadius Reviewer

Marketo

  • Pricing -- Marketo is clearly designed for a premium market, and most people will not be able to get in at the price point it starts from. This is a con especially for small businesses who do not always have the resources to invest in a solution like this.
  • Analytic reports within Marketo are not the greatest. I feel that there is more data you can view, and smart lists do not always work as they are supposed to.
  • It must also be said that Marketo does have a steep learning curve, and in some cases, you may need to hire a specialist to help you with the integration process. This can add to your cost.
Nathan Sichilongo | TrustRadius Reviewer

Likelihood to Renew

Drupal

Drupal 8.2
Based on 18 answers
The time and money invested into this platform were too great to discontinue it at this point. I'm sure it will be in use for a while. We have also spent time training many employees how to use it. All of these things add up to quite an investment in the product. Lastly, it basically fulfills what we need our intranet site to do.
Eric Batson | TrustRadius Reviewer

Marketo

Marketo 7.8
Based on 146 answers
The renewal process with Marketo can be very frustrating. The first year I managed the renewal for my company, I received a quote from the rep with additional products that I had not even inquired about. Additionally, as a result of an increased database size that required us to go up one tier level, we saw our price jump by over 25%. This year, we are decreasing our database size by at least two tier levels and so far I'm disappointed to see that there will be very minimal savings, despite having much less data to store.
Valerie Armstrong | TrustRadius Reviewer

Usability

Drupal

Drupal 10.0
Based on 9 answers
Once you've learned how to use it Drupal is a very logically consistent framework for building and maintaining a robust website. The trick is getting to the point where your understanding of the system is full and correct so that you can use it properly and take advantage of all it offers.
Michael Sypes | TrustRadius Reviewer

Marketo

Marketo 5.5
Based on 88 answers
There's a fair amount of flexibility, but as you start moving beyond the basics and get into more complex programs, it gets a bit cumbersome; for example, flexible drip campaigns that can customize / change content based on triggers after the initial start. Some way of normalizing scoring so older, less intensive users don't overshadow newer, more-intense users. Etc.For a basic setup and taking control of the user flow from contact to lead without leaks, Marketo is awesome, once you've got the core data governance and standardized processes in place.Template design is difficult - designers find it restrictive and there is a LOT of debugging needed, with finished templates sometimes behaving very oddly in some environments - adding / deleting code snippets, disabling some scripts - not enough to break it, but definitely some odd behaviors
Ashish Tewari | TrustRadius Reviewer

Reliability and Availability

Drupal

Drupal 9.7
Based on 3 answers
Drupal itself does not tend to have bugs that cause sporadic outages. When deployed on a well-configured LAMP stack, deployment and maintenance problems are minimal, and in general no exotic tuning or configuration is required.For highest uptime, putting a caching proxy like Varnish in front of Drupal (or a CDN that supports dynamic applications).
Peter Wolanin | TrustRadius Reviewer

Marketo

Marketo 8.2
Based on 46 answers
There are performance issues that make it seem like it's down sometimes. The backlog of campaign triggers etc. can be a real issue. The issue is probably more around performance than uptime.
Jennifer Robertson | TrustRadius Reviewer

Performance

Drupal

Drupal 8.9
Based on 2 answers
Drupal page loads can be slow, as a great many database calls may be required to generate a page. It is highly recommended to use caching systems, both built-in and external to lessen such database loads and improve performance. I haven't had any problems with behind-the-scenes integrations with external systems.
Michael Sypes | TrustRadius Reviewer

Marketo

Marketo 7.7
Based on 56 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson | TrustRadius Reviewer

Support Rating

Drupal

Drupal 5.0
Based on 5 answers
As noted earlier, the support of the community can be rather variable, with some modules attracting more attraction and action in their issue queues, but overall, the development community for Drupal is second to none. It probably the single greatest aspect of being involved in this open-source project.
Michael Sypes | TrustRadius Reviewer

Marketo

Marketo 7.3
Based on 154 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson | TrustRadius Reviewer

In-Person Training

Drupal

Drupal 8.0
Based on 1 answer
I was part of the team that conducted the training. Our training was fine, but we could have been better informed on Drupal before we started providing it. If we did not have answers to tough questions, we had more technical staff we could consult with. We did provide hands-on practice time for the learners, which I would always recommend. That is where the best learning occurred.
Eric Batson | TrustRadius Reviewer

Marketo

Marketo 7.3
Based on 11 answers
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
Kristi Eide | TrustRadius Reviewer

Online Training

Drupal

Drupal 6.0
Based on 2 answers
The on-line training was not as ideal as the face-to-face training. It was done remotely and only allowed for the trainers to present information to the learners and demonstrate the platform online. There was not a good way to allow for the learners to practice, ask questions and have them answered all in the same session.
Eric Batson | TrustRadius Reviewer

Marketo

Marketo 5.2
Based on 27 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA | TrustRadius Reviewer

Implementation Rating

Drupal

Drupal 5.0
Based on 5 answers
Plan ahead as much you can. You really need to know how to build what you want with the modules available to you, or that you might need to code yourself, in order to make the best use of Drupal. I recommend you analyze the most technically difficult workflows and other aspects of your implementation, and try building some test versions of those first. Get feedback from stakeholders early and often, because you can easily find yourself in a situation where your implementation does 90% of what you want, but, due to something you didn't plan for, foresee, or know about, there's no feasible way to get past the last 10%
Michael Sypes | TrustRadius Reviewer

Marketo

Marketo 7.3
Based on 108 answers
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities.2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses).4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Steve Susina | TrustRadius Reviewer

Alternatives Considered

Drupal

All of these products are in the same category, but Drupal has a different level of security, making it a much better choice for either blog platform, Websites or Intranets. The product itself is a much more professional offering, stacking up against the competition on templates, extensions and browser support
Jean Franco | TrustRadius Reviewer

Marketo

Honestly, they are the industry leader for a reason. Their database like approach in interface and the way the product functions could be confusing or intimidating for some people, but once you see the power it has, and get the hang of it - you'll never look back. We honestly couldn't do some of the things we do without Marketo, and they probably have ME as a customer for life. If I'm consulting with other companies, honestly, it depends on what you're looking for. If you have a simple use case, a simple solution like Pardot or Act-On will probably suffice. If you want advanced targeting capabilities, data cleanliness and automation, advanced segmenting, form completion actions, and industry leading scoring, then I wouldn't look further than Marketo. More of a steep learning curve, but trust me - it's absolutely worth it!
Ian Nate | TrustRadius Reviewer

Scalability

Drupal

Drupal 8.0
Based on 2 answers
Drupal is well known to be scalable, although it requires solid knowledge of MySQL best practices, caching mechanisms, and other server-level best practices. I have never personally dealt with an especially large site, so I can speak well to the issues associated with Drupal scaling.
Michael Sypes | TrustRadius Reviewer

Marketo

Marketo 8.3
Based on 9 answers
As we have grown, Marketo has grown with us. We started with simple single email campaigns and are now doing complex campaigns with multiple emails and tracks that we send a contact to if they take certain actions within our emails. We also have a complex integration with several systems and have the visibility into our marketing activities throughout our organization.
Amber Hobson | TrustRadius Reviewer

Return on Investment

Drupal

  • The Development with Drupal sped up our web development time dramatically. Most of the features that we would have to custom code otherwise are already available in Drupal out of the box or in form of modules.
  • The security of websites we build improved significantly.
  • Thanks to Drupal's great community there is always someone who can answer our questions or help to solve a technical problem we may face during the implementation of our projects.
Armen Danielyan, PMP | TrustRadius Reviewer

Marketo

  • Massive increase in efficiency for sales/service/customer success reps -- automation manages their workflow and communication letting them focus on what they do best and increase customer satisfaction.
  • Much faster deployment of programs and campaigns.
  • Big gains in conversion and revenue through better nurturing, lead scoring, lead management.
Justin Norris | TrustRadius Reviewer

Screenshots

Pricing Details

Drupal

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Marketo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*

* depends on scope and complexity

Rating Summary

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