Drupal vs. Optimizely Content Management System

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Drupal
Score 8.0 out of 10
N/A
Drupal is a free, open-source content management system written in PHP that competes primarily with Joomla and Plone. The standard release of Drupal, known as Drupal core, contains basic features such as account and menu management, RSS feeds, page layout customization, and system administration.N/A
Optimizely Content Management System
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
Optimizely Content Management System hosts is powered by AI-driven personalization that enables the user to deliver individualized content to each visitor. The solution helps define creative recommendations, artificial intelligence, assisted segmentation and contextual data personalize experiences can be created with minimal effort. The solution's goal is to drive a higher ROI, quicker conversions, improved lead generation, and better customer service.N/A
Pricing
DrupalOptimizely Content Management System
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
DrupalOptimizely Content Management System
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
DrupalOptimizely Content Management System
Considered Both Products
Drupal
Chose Drupal
When selected, Drupal was the tool that had enough power to create a robust intranet while not being too overly complicated. It allowed for custom integrations that were developed from IT, and it was able to handle the mass amount of users we needed, many of whom are not overly …
Optimizely Content Management System
Chose Optimizely Content Management System
Episerver outranks these products in most cases. There are some functions in each product that you would love in Episerver but when you sum it up Episerver is the greatest :)
Chose Optimizely Content Management System
EpiServer competes with both Drupal and WordPress, hands-down, in terms of both efficiency as well as usability. I would say EpiServer is actually a lot easier to use than Drupal was for me personally. EpiServer wasn't confusing like Drupal, and had an easier learning curve.
Top Pros
Top Cons
Features
DrupalOptimizely Content Management System
Security
Comparison of Security features of Product A and Product B
Drupal
9.9
65 Ratings
20% above category average
Optimizely Content Management System
8.6
49 Ratings
6% above category average
Role-based user permissions9.965 Ratings8.649 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Drupal
9.3
62 Ratings
18% above category average
Optimizely Content Management System
7.5
48 Ratings
3% below category average
API9.058 Ratings7.245 Ratings
Internationalization / multi-language9.753 Ratings7.837 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Drupal
9.0
68 Ratings
17% above category average
Optimizely Content Management System
7.1
54 Ratings
7% below category average
WYSIWYG editor8.961 Ratings8.047 Ratings
Code quality / cleanliness8.966 Ratings7.946 Ratings
Admin section8.968 Ratings7.450 Ratings
Page templates8.967 Ratings7.544 Ratings
Library of website themes8.658 Ratings5.219 Ratings
Mobile optimization / responsive design9.663 Ratings7.845 Ratings
Publishing workflow8.567 Ratings7.448 Ratings
Form generator9.663 Ratings5.132 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Drupal
9.2
67 Ratings
22% above category average
Optimizely Content Management System
6.9
49 Ratings
7% below category average
Content taxonomy9.663 Ratings7.646 Ratings
SEO support8.962 Ratings8.145 Ratings
Bulk management9.659 Ratings7.338 Ratings
Availability / breadth of extensions8.761 Ratings6.141 Ratings
Community / comment management8.961 Ratings5.527 Ratings
Best Alternatives
DrupalOptimizely Content Management System
Small Businesses
ManageWP
ManageWP
Score 9.6 out of 10
ManageWP
ManageWP
Score 9.6 out of 10
Medium-sized Companies
WordPress VIP
WordPress VIP
Score 9.4 out of 10
Image Relay
Image Relay
Score 9.4 out of 10
Enterprises
Tridion
Tridion
Score 9.3 out of 10
Tridion
Tridion
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DrupalOptimizely Content Management System
Likelihood to Recommend
9.3
(77 ratings)
8.3
(74 ratings)
Likelihood to Renew
8.2
(18 ratings)
7.3
(26 ratings)
Usability
10.0
(9 ratings)
8.3
(30 ratings)
Availability
9.7
(6 ratings)
9.2
(8 ratings)
Performance
8.9
(4 ratings)
-
(0 ratings)
Support Rating
5.0
(8 ratings)
9.1
(5 ratings)
In-Person Training
8.0
(1 ratings)
-
(0 ratings)
Online Training
6.0
(2 ratings)
6.7
(3 ratings)
Implementation Rating
5.1
(8 ratings)
6.4
(3 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
Product Scalability
8.0
(2 ratings)
-
(0 ratings)
User Testimonials
DrupalOptimizely Content Management System
Likelihood to Recommend
Drupal.org
Well, I'm definitely biased, I've been working with Drupal for 12+ years, and I can say it's appropriate for any size/scale of a project, whether it's a small catalog website or a huge corporation. If I want to dial it down to a specific use case, Drupal is best what most customers/clients that have high-security standards, and need to have extensive editorial experience and control over their website's architecture. Due to its core design, Drupal can connect with each part of its own and any external third-party resources quite easily. For a less-suited scenario, I might say that if you don't have enough budget to get proper work done, sometimes just using WordPress with a pre-designed theme might sound better to you, but if you have the budget and the time, always go with Drupal
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Optimizely
Optimizely CMS is well suited for standalone content-rich sites. The templating system and localization along with the platform's extensibility allow designers and developers to build highly functional components that business users can use to build pages that provide customers with great website experiences. It works extremely well when paired with Optimizely Commerce. I feel that Optimizely CMS is less well suited for very media-heavy sites. The media management features are not as fully functional as what you would find in a Digital Asset Management (DAM) system, but Optimizely CMS can be integrated with a DAM which would solve the issue.
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Pros
Drupal.org
  • Content Types... these are amazing. Whereas a more simplistic CMS like Wordpress will basically allow you to make posts and build pages, Drupal 8 gives you the ability to define different types of content that behave differently, and are served up differently in different areas of the website.
  • Extensibility... it scales, ohhhh does it scale. They've really figured out server-side caching, and it makes all the difference. Once a page has been cached, it's available instantly to all users worldwide; and when coupled with AWS, global redundancy and localization mean that no matter where you're accessing the site, it always loads fast and crisp.
  • Workflows... you have the ability to define very specific roles and/or user-based editorial workflows, allowing for as many touchpoints and reviews between content creation and publication as you'll require.
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Optimizely
  • CMS 12+ User Interface is particularly nice
  • Out-of-the-box APIs for content searching, indexing, manipulating pages, etc.
  • Much of the CMS functionality is customizable and extendable by engineers
  • Sticks closely to .NET principles - easy to learn if you are a .NET engineer
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Cons
Drupal.org
  • Security and new release notifications are a hassle as they happen too often
  • Allowing them to write PHP modules is a big advantage, but sometimes integrating them is a small challenge due to the version the developer is working on.
  • Steep learning curve, but worth it
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Optimizely
  • There should be a search option in the Projects list. Very necessary for people managing so many sites
  • There could be more reminders about picture dimensions.
  • More of a breadcrumb trail in the search boxes for assets and pages so it is easier to identify the source of the content since so many pages have the same name.
  • Adding at least a partial breadcrumb trail in the project overview area with the file name would be helpful.
  • Changing projects does not always work even though it looks correct. Users who change projects a lot can edit up putting tasks in the wrong project.
  • The preview defaults to the last published draft for school sites now vs the draft. Doesn't really make sense to not automatically be able to preview the draft of a page.
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Likelihood to Renew
Drupal.org
The time and money invested into this platform were too great to discontinue it at this point. I'm sure it will be in use for a while. We have also spent time training many employees how to use it. All of these things add up to quite an investment in the product. Lastly, it basically fulfills what we need our intranet site to do.
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Optimizely
Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
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Usability
Drupal.org
It's a great CMS platform and there are a ton of plugins to add some serious functionality, but the security updates are too complex to implement and considering the complexity of the platform, security updates are a must. I don't want my site breached because they make it too difficult to keep it up to date.
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Optimizely
UI is user friendly. However, there are some areas where new user needs more time to understand the functionality before, they execute actions in the tool. Like content organization and filtering out information based on keywords. But overall, it doesn't take much time to get hands with the tool once user is get used to it.
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Reliability and Availability
Drupal.org
Drupal itself does not tend to have bugs that cause sporadic outages. When deployed on a well-configured LAMP stack, deployment and maintenance problems are minimal, and in general no exotic tuning or configuration is required. For highest uptime, putting a caching proxy like Varnish in front of Drupal (or a CDN that supports dynamic applications).
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Optimizely
Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
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Performance
Drupal.org
Drupal page loads can be slow, as a great many database calls may be required to generate a page. It is highly recommended to use caching systems, both built-in and external to lessen such database loads and improve performance. I haven't had any problems with behind-the-scenes integrations with external systems.
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Optimizely
No answers on this topic
Support Rating
Drupal.org
As noted earlier, the support of the community can be rather variable, with some modules attracting more attraction and action in their issue queues, but overall, the development community for Drupal is second to none. It probably the single greatest aspect of being involved in this open-source project.
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Optimizely
I think this is one of the best customer support I ever seen in a software. 10 is not enough to rate them
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In-Person Training
Drupal.org
I was part of the team that conducted the training. Our training was fine, but we could have been better informed on Drupal before we started providing it. If we did not have answers to tough questions, we had more technical staff we could consult with. We did provide hands-on practice time for the learners, which I would always recommend. That is where the best learning occurred.
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Optimizely
No answers on this topic
Online Training
Drupal.org
The on-line training was not as ideal as the face-to-face training. It was done remotely and only allowed for the trainers to present information to the learners and demonstrate the platform online. There was not a good way to allow for the learners to practice, ask questions and have them answered all in the same session.
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Optimizely
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
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Implementation Rating
Drupal.org
Plan ahead as much you can. You really need to know how to build what you want with the modules available to you, or that you might need to code yourself, in order to make the best use of Drupal. I recommend you analyze the most technically difficult workflows and other aspects of your implementation, and try building some test versions of those first. Get feedback from stakeholders early and often, because you can easily find yourself in a situation where your implementation does 90% of what you want, but, due to something you didn't plan for, foresee, or know about, there's no feasible way to get past the last 10%
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Optimizely
I was not fully involved.
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Alternatives Considered
Drupal.org
Drupal is community-backed making it more accessible and growing at a faster rate than Sitefinity which is a proprietary product built on .NET. Drupal is PHP-based using some but not all Symphony codebase. Updates for Drupal are frequent and so are feature adds.
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Optimizely
I was not involved in the evaluation process for any of these systems. We chose Episerver CMS because it met the highest number of features for our use cases, and seemed to have great support and a good team running it. We were able to find an implementation partner and transfer multiple sites into one contained project
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Scalability
Drupal.org
Drupal is well known to be scalable, although it requires solid knowledge of MySQL best practices, caching mechanisms, and other server-level best practices. I have never personally dealt with an especially large site, so I can speak well to the issues associated with Drupal scaling.
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Optimizely
No answers on this topic
Return on Investment
Drupal.org
  • Drupal has allowed us to build up a library of code and base sites we can reuse to save time which has increased our efficiency and thus had a positive financial impact.
  • Drupal has allowed us to take on projects we otherwise would not have been able to, having a further impact.
  • Drupal has allowed us to build great solutions for our clients which give them an excellent ROI.
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Optimizely
  • Role permissions and approvals are extremely intuitive and easy to implement and saves hours of time.
  • The api integration settings page is extremely easy to use and generally saves an hour of time every time it needs to be used.
  • Creating new customers is quick and easy and not only saves time but also adds to potential sales dollars by getting customers up and running quicker.
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ScreenShots

Optimizely Content Management System Screenshots

Screenshot of With its personalization manager, users can tailor content for visitors and present contextualized information that is relevant to their demographics, purchase history, interests and the ways in which they interact with content.Screenshot of With its preview mode, content layout and display can be optimized for all devices. With on-page editing in each device view, users can create the best possible experience for all visitors.