Likelihood to Recommend
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Very well suited for out of the box enterprise search applications.
Read full review Pros Provide fantastic support, both in relation to strategy/best practice and troubleshooting. An easy to use interface, as a user who is relatively new to Dynamic Yield I find that it is an intuitive platform to use. The ability to segment and drill down on data allows for really specific insights which, whilst not necessarily being leveraged on a testing basis, can be super valuable from a greater marketing perspective. Read full review Signals feature to boost search results helps search relevancy Business Rules feature for tuning search results Query pipeline design gives great flexibility in application development Read full review Cons The impact (either positive or negative) of potentially overlapping campaigns, especially the UX personalization or custom code campaigns, may not be easily identifiable. It would make more sense for the new deep-learning and machine learning (ML) driven strategies be made part of the standard offering, as opposed to positioning them as add-on subscription, given that many other completing services are baking in ML as part of their platform evolution. The documentation on the API and custom code implementation can be fleshed out further. Read full review Documentation can be improved Read full review Likelihood to Renew
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
Read full review Usability
Setting up strategies, audiences, and experiences is simple and fast. It is incredibly easy to modify the appearance of your site and optimize every aspect with the Dynamic Yield Personalizations. However, while the data visualization on an experience level is easy to modify and analyze, exporting the data in meaningful ways is time consuming.
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It is incredibly intuitive and so easy to use that business people can now complete functions that used to be limited to software developers only.
Read full review Support Rating
Overall, the support is very good. If you are a partner (my case), they assign you a customer success manager, that helps a lot. Also, there is a technical person to provide support to the partners, again a great help.
My only "complain" is that with some complex issues, the support may delay in providing you with a solution. Sometimes that can cause some tension with your client.
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It has continued to improve over the years.
Read full review Alternatives Considered Oracle Maxymiser is very clunky and hard to code with. Previewing changes was a challenge and development for fixes were slow Optimizely - Great for coding. Fast and efficient. Everything worked great. They were limited at personalization triggers though and their costs were expensive. Monetate - Evaluated but their UI was hard to use. Read full review IDOL
seems to be a blackbox solution. Fusion is much more flexible with more features and options for developers to choose from.
Read full review Return on Investment Most tests have had a positive impact on either revenue or conversion rate - quite often in double digits. Dynamic Yield has also helped us to stop some particular initiatives through direct interaction with the customer base via questionnaires or by a test proving negative quicker than rolling out a permanent feature. Read full review Allowed us to move software developers from enterprise search to other customer focused applications due to built in signals processing and related popularity boosting out of the box. Enabled business experts to work directly with Fusion to influence search results and not be so dependent on developers. Read full review ScreenShots Dynamic Yield Screenshots