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Top Rated
68 Ratings

Dynamic Yield

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Top Rated
68 Ratings
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Score 8.3 out of 100
90 Ratings
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Score 7.2 out of 100

Likelihood to Recommend

Dynamic Yield

Dynamic Yield is well suited to businesses that are actively engaged in and concerned with how their customers are responding to their site/products be it as a first time or repeat customer. If your business wants to target specific segments with specific messages at specific times then Dynamic Yield is a perfect fit.
Alex Smith profile photo

Oracle Maxymiser

Very well suited when you want to test across multiple pages and / or run heavily targeted or segmented campaigns. Lots of out of the box capabilities, and they can help add the ability to do anything else. You can create reusable custom scripts for targeting or tracking. Ease of implementation is great, and as I mentioned, the campaign reporting is top notch. If you still want additional insight, you can tie it in to 3rd parties like ClickTale or Google Analytics.
Gwen Lafleur profile photo

Feature Rating Comparison

Testing and Experimentation

Dynamic Yield
Oracle Maxymiser
9.2
a/b experiment testing
Dynamic Yield
Oracle Maxymiser
10.0
Split URL testing
Dynamic Yield
Oracle Maxymiser
9.0
Multivariate testing
Dynamic Yield
Oracle Maxymiser
10.0
Multi-page/funnel testing
Dynamic Yield
Oracle Maxymiser
10.0
Cross-browser testing
Dynamic Yield
Oracle Maxymiser
10.0
Mobile app testing
Dynamic Yield
Oracle Maxymiser
10.0
Test significance
Dynamic Yield
Oracle Maxymiser
10.0
Visual / WYSIWYG editor
Dynamic Yield
Oracle Maxymiser
6.0
Advanced code editor
Dynamic Yield
Oracle Maxymiser
9.0
Page surveys
Dynamic Yield
Oracle Maxymiser
10.0
Visitor recordings
Dynamic Yield
Oracle Maxymiser
10.0
Preview mode
Dynamic Yield
Oracle Maxymiser
10.0
Test duration calculator
Dynamic Yield
Oracle Maxymiser
10.0
Experiment scheduler
Dynamic Yield
Oracle Maxymiser
8.0
Experiment workflow and approval
Dynamic Yield
Oracle Maxymiser
7.0
Dynamic experiment activation
Dynamic Yield
Oracle Maxymiser
10.0
Client-side tests
Dynamic Yield
Oracle Maxymiser
10.0
Server-side tests
Dynamic Yield
Oracle Maxymiser
5.0
Mutually exclusive tests
Dynamic Yield
Oracle Maxymiser
10.0

Audience Segmentation & Targeting

Dynamic Yield
Oracle Maxymiser
8.0
Standard visitor segmentation
Dynamic Yield
Oracle Maxymiser
10.0
Behavioral visitor segmentation
Dynamic Yield
Oracle Maxymiser
10.0
Traffic allocation control
Dynamic Yield
Oracle Maxymiser
7.0
Website personalization
Dynamic Yield
Oracle Maxymiser
5.0

Results and Analysis

Dynamic Yield
Oracle Maxymiser
9.3
Heatmap tool
Dynamic Yield
Oracle Maxymiser
10.0
Click analytics
Dynamic Yield
Oracle Maxymiser
8.0
Scroll maps
Dynamic Yield
Oracle Maxymiser
10.0
Form fill analysis
Dynamic Yield
Oracle Maxymiser
10.0
Conversion tracking
Dynamic Yield
Oracle Maxymiser
7.0
Goal tracking
Dynamic Yield
Oracle Maxymiser
10.0
Test reporting
Dynamic Yield
Oracle Maxymiser
10.0
Results segmentation
Dynamic Yield
Oracle Maxymiser
10.0
CSV export
Dynamic Yield
Oracle Maxymiser
10.0
Experiments results dashboard
Dynamic Yield
Oracle Maxymiser
8.0

Pros

Dynamic Yield

  • A/B Testing of Creative - this feature allows us to trial multiple creatives and messages without having to force a choice between any one. This gives us much greater freedom in messaging and improves our development workflow by not artificially restricting our choices.
  • Audience Segmentation - We can segment our audience based on behavior (social sharing, content consumption rates, etc.) and target them with messaging specific to their interests. We can then provide reports on how different audience segments are interacting with our content, and especially how our differentiated messaging is helping to improve those interaction rates.
  • Display Ads - We have used this feature to create display ads that run through our ad system, but they allow us greater flexibility to A/B test creative. We have also used this to provide retargeting or purchased ads to third parties, and this give us much more control over the deployment and testing of creatives without needing to send the third-party new ad codes.
David Lindsey profile photo

Oracle Maxymiser

  • Maxymiser is a great conversion testing tool that allows us to create complex MVT and less complex A/B/n conversion campaigns
  • Different testing methodologies are available including full factorial. Essential for ensuring that robust results for high traffic sites
  • Maxymiser is incredibly easy to implement on the site as it uses a small (single line of code,) tag on each page
  • Can run campaigns on various different devices, including mobile and tablet
  • Offers much more than just conversion campaigns, including behavioural targeting, advanced segmentation and a recommendation engine
John Mills profile photo

Cons

Dynamic Yield

  • We have experienced some minor bugs with the platform and the plugin, but tech support seems responsive to those issues.
  • A way of connecting to clients' own APIs for testing product recommendations or allowing for more types of product feeds would be helpful.
  • As a client, would like to see more information provided for upcoming features and roadmap or have input into what those are.
Rachel McDonnell profile photo

Oracle Maxymiser

  • Harsh Pricing. The cost of running Oracle Maxymiser greatly reduces the number of organizations that can afford it.
  • Running Simultaneous Campaigns on the same website can be buggy at times.
  • WYSIWYG Editor has Limited Features. Most common elements can be easily created without any coding knowledge, but if you want custom widgets with special styling and logic, you will need a developer.
No photo available

Likelihood to Renew

Dynamic Yield

Dynamic Yield 8.6
Based on 3 answers
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
Lanie DePasquale profile photo

Oracle Maxymiser

Oracle Maxymiser 8.3
Based on 21 answers
Maxymiser is used in conjunction with online analytics tools to help us improve conversion rate on our website. It is used in all markets across the group, with very complex tests in more advanced markets and simpler tests in less advanced markets. In some markets multiple departments use it and in others it is used by the online department only. It helps us understand the risks of the changes on the website, improve user experience and deliver better ROI of the online activities.
No photo available

Usability

Dynamic Yield

No score
No answers yet
No answers on this topic

Oracle Maxymiser

Oracle Maxymiser 8.2
Based on 1 answer
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur profile photo

Support

Dynamic Yield

Dynamic Yield 8.6
Based on 28 answers
Dynamic Yield support, when it comes to the Key Account Manager but also the overall Tech Support, always responds promptly and tries to support in new adjustments. Problems are being solved quickly and rather complicated topics are being approached with a high support level.
Lena Hauck profile photo

Oracle Maxymiser

Oracle Maxymiser 9.1
Based on 1 answer
They're very responsive, helpful, and respectful. From my perspective, they're a partner in our success - I always get the feeling that they care about what we're doing and helping us to succeed. Emails are usually answered quickly and I've never had to escalate an issue. The team is always willing to help us with anything we might need... I've had them on the phone with my entire dev team in more than one instance, helping to resolve tricky coding for complicated tests. Our dev team is in Manila, and they've also been very helpful in working with us on remote training which has been extremely helpful and also effective. When they're providing managed services, the communication is always excellent, and I've always appreciated the strategic support that they provide... they don't just execute on what I hand them, they make an effort to help us make it even better
Gwen Lafleur profile photo

Implementation

Dynamic Yield

No score
No answers yet
No answers on this topic

Oracle Maxymiser

Oracle Maxymiser 9.1
Based on 1 answer
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur profile photo

Alternatives Considered

Dynamic Yield

  • Oracle Maxymiser is very clunky and hard to code with. Previewing changes was a challenge and development for fixes were slow
  • Optimizely - Great for coding. Fast and efficient. Everything worked great. They were limited at personalization triggers though and their costs were expensive.
  • Monetate - Evaluated but their UI was hard to use.
Dalin Brinkman profile photo

Oracle Maxymiser

I have only used Maxymiser, but Target and Optimizely seem like strong contenders. Target has some great features which work well if you are on the AEM platform and use their Analytics as well. Optimizely seems to have server side testing down and that would be my go to if that was the main goal
No photo available

Return on Investment

Dynamic Yield

  • It's too early to tell as we have only been using it for 4 months, but signs are positive for ROI
  • We believe that 3 tests will pay for Dynamic Yield in a 12 month period.
  • ROI can afford to be 50% less than with our previous provider because Dynamic Yield is so much cheaper.
Bharat Patel profile photo

Oracle Maxymiser

  • The ROI has been around £9 for every £1 we've invested a straight conversion increase. This does include items where without testing we would have done that would of lost revenue.
  • This has increased job satisfaction within my team. They enjoy the testing and working with maxymiser. Plus it's always satisfying to get a positive result
Paul Sandey profile photo

Pricing Details

Dynamic Yield

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Oracle Maxymiser

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Dynamic Yield
8.3
Oracle Maxymiser
7.0

Likelihood to Renew

Dynamic Yield
8.6
Oracle Maxymiser
8.3

Usability

Dynamic Yield
Oracle Maxymiser
8.2

Reliability and Availability

Dynamic Yield
Oracle Maxymiser
8.5

Support

Dynamic Yield
8.6
Oracle Maxymiser
9.1

Implementation

Dynamic Yield
Oracle Maxymiser
9.1

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