Dynamic Yield calls itself an AI-powered Experience Optimization platform that promises to deliver individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield for: Launching new personalization…
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Searchspring
Score 9.4 out of 10
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Searchspring headquartered in Denver offers intelligent site search for customer facing web pages and ecommerce, providing product discvoery tools, navigation viacategory page, and other features to improve site navigation.
In February 2020, Searchspring merged with Nextopia to expand its product capabilities, and customer base. Nextopia customers will continue to receive the same services, under the SearchSpring brand.
We’re running on a Single Page Application, so we were looking to partner with a technology vendor who can seamlessly integrate with SPA environments and allow us to dynamically modify, test, and personalize various elements on our app screens. Prior to Dynamic Yield, we were working with Optimizely and encountered huge challenges integrating with our SPA infrastructure.
Search Spring offers strong options for search customizations: synonyms, redirects, query replacements, spell corrections, etc. We enjoy the ability to boost and unique product display options. We were 4Tell customers prior to the Search Spring acquisition and we're looking forward to both being part of one console. Search Spring is a really solid, stable search/merch platform that I would recommend for any mid-market business.
Provide fantastic support, both in relation to strategy/best practice and troubleshooting.
An easy to use interface, as a user who is relatively new to Dynamic Yield I find that it is an intuitive platform to use.
The ability to segment and drill down on data allows for really specific insights which, whilst not necessarily being leveraged on a testing basis, can be super valuable from a greater marketing perspective.
Greater flexibility for the out of the box templates - things such as typeface are not consistent and can require developer time to ensure a seamless site experience
Exporting datasets don't necessarily reflect the way Dyanmic Yield is implemented on site, occasionally requiring that you go through experience by experience to extract the data you want
I would like to see a more customizable homepage dashboard with the ability to modify the content of widgets, showing trends across multiple experiences rather than just being able to update the timeframe for a widget between Yesterday, Past 7 Days, or Past 30 Days before having to deep dive into a full report
Developing 'cocktails' of different ranking criteria. At the moment we can only serve results based on either 'relevancy' or 'sales performance'. It would be great to not only have the ability to blend these two options (by search term), but also add additional facets into the mix, such as stock quantity, margin, sponsorship factor etc...
Provide financing reporting on results - so we know how much revenue/conversion has been driven from specific search terms. For example, "Baby Milk" drove 50 searches, 6 direct conversions (customers that searched went on to buy an item(s) that were recommended), 16 indirect conversions (customers that searched went on to buy other item(s) not severed).
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
Overall, the interface is not difficult to understand. Although to create campaigns or define strategies for recommendations, some study is required.
Also, some reports are hidden, you really need to know where to look in order to see them (e.g. strategies performance or email campaigns performance).
Also, there is a lack of context help that would improve a lot the usability, especially when you face a feature or a report for the first time.
Allison Schwartz, Customer Success Manager at Dynamic Yield has been nothing less than amazing and stellar! She really sets the standard for customer success and support. Their technical support is fast and reliable, and their educational resources are top of the line
We have a monthly phone call with our account manager, and she is available for calls in between as well. She has always been accessible. Working with her has been easy and she has provided training where needed. She is proactive in making sure we have everything we need and feel comfortable with the platform.
Oracle Maxymiser is very clunky and hard to code with. Previewing changes was a challenge and development for fixes were slow
Optimizely - Great for coding. Fast and efficient. Everything worked great. They were limited at personalization triggers though and their costs were expensive.
Monetate - Evaluated but their UI was hard to use.
Nextopia’s features were on par or better than consideration set at a lower cost and with an easier implementation. Contract terms were also more favorable.
Most tests have had a positive impact on either revenue or conversion rate - quite often in double digits.
Dynamic Yield has also helped us to stop some particular initiatives through direct interaction with the customer base via questionnaires or by a test proving negative quicker than rolling out a permanent feature.
